To meet increasing customer demand for ingredient and nutritional transparency, CPG brands are adding QR-based SmartLabel™ to their labels. Now, the Phy platform enables them to incorporate multiple parallel experiences into the same QR codes allowing customers to access recipes, promotions, FAQs, and many other brand-controlled experiences alongside the information provided on the SmartLabel landing page.

1. The Physical Channel of Mobile Engagement
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2. • Is this safe for my baby?
• How do you store it?
• Does it need to be heated?
• Do you have a video for a first time feeding?
• What other flavors are there?
• Can I order more?
High Intent Moments
Occur When a
Product is In Hand
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3. The Four Channels
of Mobile Engagement
The channels that reach mobile users are:
• Social…
• Search…
• Apps…
• …and the Physical Channel, which
includes QR codes on labels.
QR codes in the Physical Channel:
• Have the least friction of these channels.
• Reach users in moments of intent.
• Will deliver ongoing mobile engagement.
• Capture the most valuable data.
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Social
Search
Advertise to those who
may have interest.
Inform those actively
seeking Information.
Physical
Intentional interaction;
broad audience;
ongoing dialogue.
Apps
Brand-loyal
engagement.
Focus

4. • Targets customers ready to buy, share,
be helped, and be delighted.
• Is 100% brand controlled.
• Establishes an always-open dialog that
customers will rely upon.
• Builds loyalty and incentivizes sharing.
• Captures rich data about customer
interests.
• Allows customers to self-identify and
self-qualify.
• Is key to identifying new audiences and
conveniently satisfying existing customers.
The Physical Channel
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5. • The SmartLabel standard supports solutions that
require 2 or fewer clicks to access the SmartLabel
landing page.
• Phy offers a one-click solution that integrates
SmartLabel with multiple, parallel brand experiences.
• It bypasses search and social for direct customer
conversations.
• It establishes the Physical Channel for ongoing
customer engagement.
• It engages users in all stages of the customer lifecycle.
• It captures rich data about user interests and intent.
Why Phy?
Phy offers a 1-to-many
relationship from a
single QR Code.
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6. Results from any open QR
reader, such as the iOS
camera or Facebook.
Content can be varied or
filtered when scanned with a
brand’s app using our SDK.
Content may be different
again when viewed through a
partner app.
Parallel Brand Experiences
Scanning a single QR Code
can provide a different
multi-action experience to
different audiences.
Why Phy?
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7. • Place useful information where it’s
most convenient for customers.
• Deliver rich, meaningful
experiences, provide value, and
increase loyalty.
• Listen to customer needs and be
there to respond immediately.
• Learn more about your customers.
• Continually improve the
experience.
• Keep the dialogue open.
Phy offers a 1-to-many
relationship from a
single QR Code.
Begin a Dialogue with your Customers
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8. • Measure impressions and click-
throughs in addition to QR scans.
• Track ambient and brand-provided
contextual variables.
• Access reporting by API, CSV export,
and daily, weekly, or monthly reports.
• View engagement metrics by product
(scans, impressions, and clicks) or
Action (impressions vs. clicks).
• Know your customers better by
measuring what content they choose
when a product is in hand.
Track what content customers
engage with after a QR scan in
addition to when and where.
Measure Interests and Intent
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9. • Intuitive “local search” UX for customers.
• Allows multiple actions (i.e. experiences) to
be created, added, or rearranged in moments.
• Action management by dashboard, by
schedule, in bulk, or via API.
• Provides a feedback loop that tracks
customer intent and behavior.
• Supports interactive actions and micro-sites.
• Enterprise scale platform and tools.
• Supports alternate in vs. out-of-app
experiences from a single QR code.
• As effective as an app in offering robust
and even personalized experiences.
Phy Advantages
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10. • SmartLabel™
- Fulfills the consumer need for
trusted information.
- Satisfies a compliance requirement.
• SmartLabels can also serve as the foundation
for a dynamic new mobile engagement channel.
• The Phy platform can deliver a mix of brand-
controlled experiences in parallel with a
SmartLabel landing page.
An Enhanced
SmartLabel Experience
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11. Go ahead. Give it a try.
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12. Richard Graves
CEO
richard.graves@phy.net
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