Webinar Media Apps: 10 Question we are most asked
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In this 40 Minutes Webinar Service2Media CTO and Strategic Marketing Director discuss the 10 Most Asked Questions concerning Media, Entertainment, Professional Publishing and Broadcasting Apps. We briefly discuss why a app development platform such as The App Lifecycle Platform helps to overcome the challenges in the industry.
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Webinar Media Apps: 10 Question we are most asked
- 1. WEBINAR: MEDIA APPS THE 10 QUESTIONS WE ARE MOST ASKED STARTS IN 5 MINUTES Vertical App Solutions | 1
- 2. 2 WEBINAR: MEDIA APPS The 10 questions we are most asked ©Service2Media, May 2012 Peter Broekroelofs, CTO and Co-Founder Martin Gandar, Director Strategic Marketing Nathan Kotek, VP Market & Analyst Relations
- 3. SET-UP WEBINAR MEDIA APPS • The 10 Questions we are most asked? • Client examples • moderator Nathan Kotek, VP Marketing • 1st speaker Martin Gandar, Director Strategic Marketing • 2nd speaker Peter Broekroelofs, CTO & Co-founder Advanced app solutions | 3
- 4. THE 10 QUESTIONS ORGANIZED AROUND FOLLOWING TOPICS 1. Categorization – or how we see the market sectors 2. Drivers – key issues driving mobile app delivery 3. Prioritization – the main challenges and priorities for the industry 4. Monetization – how people are making money and the trends 5. Distribution & Discoverability – the difficulties of deployment 6. DRM – Digital Rights Management’s changing face 7. Usage – Getting Apps used and to ‘sell more stuff’ 8. Functionality – Examples of interesting capabilities driving adoption 9. Finite Resources – the issues around delivering ‘Apps for everyone’ 10. Multiplatform Devevelopment – Why this is a must 4 Corporate Overview /
- 5. 1. CATEGORIZATION MEDIA APPS Advanced app solutions | 5 TV APPS BROADCAST DOWNLOADS RICH CONTENT COMMUNITIES MUSIC MOVIES NEWS PROF PUBLISHING ENTERTAINMENT TV CONTROL SECOND SCREEN SHOPPING OFFERS
- 6. Vertical App Solutions | 6 • Brand extension - multi-channel engagement • Mobile transition – supporting the move to ‘Mobile first’ • Need for deeper customer engagement personalised and appropriate • Me too: social connectivity – linking content to social • monetization of content consumption • Demographic influence 2. MARKET DRIVERS
- 7. Advanced app solutions | 7 3. PRIORITIZATION • Professional publishing apps • Greater complexity • News media apps • Video everywhere • Dynamic content • TV apps • Owning the gateway • Entertainment apps • Discovery
- 8. Advanced app solutions | 8 4. MONETIZATION • Free apps • Freemium apps • Premium apps PAYMENT MECHANISMS • Pay per view • straightforward • Subscriptions • Gateways • Pay-walls • Related Content • Secondary Devices • Not only Cash
- 9. Advanced app solutions | 9 5. DISTRIBUTION & DISCOVERABILITY • Control though ownership of the eco-system • Dealing with multiple app stores • The nightmare • The maintenance • The need to inform the user base • Big brands have to do the lot • There are many ways to find an app • Using second screen apps to suggest content
- 10. 6. DIGITAL RIGHTS MANAGEMENT • Making life simpler • Encapsulating a library of content • Eliminating the need to review rights on a monthly basis • What you subscribe to and keep in the cache is yours to view Advanced app solutions | 10
- 11. 7. USAGE & SALES • Getting apps to seduce people into ‘buying more stuff’ • Immediacy and appropriate level of detail • Easy to commit to a transaction • Generating awareness of content available on other devices • Cross linkage of content and content recognition helps present appropriate linked material Advanced app solutions | 11
- 12. 8. FUNCTIONALITY • Contextual apps • Location • Personalised • User generated content • Cheaper to use • Needs to be incorporated in a broadcaster’s work-flow • Social media • Getting in everywhere Advanced app solutions | 12
- 13. Advanced app solutions | 13 9. WHAT’S STOPPING DELIVERING MORE AND BETTER APP PORTFOLIOS? • Finite Resources and the effort involved in delivering ‘Apps for everyone’
- 14. 10. HOW DOES AN APP PLATFORM HELP? Advanced app solutions | 14 Six Pillars of Platform strength: 1. multi-platform development 2. user experience 3. lifecycle management 4. back-end & cloud integration 5. security 6. global & multi-lingual
- 15. Vertical App Solutions | 15 BEST PRACTICES WITH THE APP LIFECYCLE PLATFORM™
- 16. REED ELSEVIER
- 18. UPC
- 19. Advanced app solutions | 19 NEXT WEBINAR: THE LIFECYCLE PLATFORM 15TH OF MAY TIME : 5 PM CESTET
Editor's Notes
- News Media – covers many forms - broadcast, downloaded or compiled from searches.Professional Publishing – Generally Higher worth content For communities with common interests ( medical journals and the like.)Entertainment that has two dominant sub groups of Music and MoviesTV Apps – which also breaks down into two categoriesTV Control Apps – Electronic Programming Guides etcAnd Second Screen Apps offering supporting content programme related informationshopping offers that relate to what’s being shown and ‘superfan’ on the actors private lives etc
- Multi-channel propositionMobile device is personal and primary especially in emerging marketsMe tooDemographic influence