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Webinar Media Apps: 10 Question we are most asked
The document outlines a webinar discussing the 10 most frequently asked questions regarding media apps, focusing on topics such as market categorization, key drivers, monetization strategies, distribution challenges, and digital rights management. Expert speakers from the company Service2Media highlight the importance of mobile engagement and the need for effective app solutions across various sectors. The webinar emphasizes best practices in app development and management, concluding with insights into platform strength and future webinars.
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Webinar Media Apps: 10 Question we are most asked
- 1. WEBINAR: MEDIA APPS THE10 QUESTIONS WE ARE MOST ASKED STARTS IN 5 MINUTES Vertical App Solutions | 1
- 2. 2 WEBINAR: MEDIA APPS The10 questions we are most asked ©Service2Media, May 2012 Peter Broekroelofs, CTO and Co-Founder Martin Gandar, Director Strategic Marketing Nathan Kotek, VP Market & Analyst Relations
- 3. SET-UP WEBINAR MEDIA APPS •The 10 Questions we are most asked? • Client examples • moderator Nathan Kotek, VP Marketing • 1st speaker Martin Gandar, Director Strategic Marketing • 2nd speaker Peter Broekroelofs, CTO & Co-founder Advanced app solutions | 3
- 4. THE 10 QUESTIONSORGANIZED AROUND FOLLOWING TOPICS 1. Categorization – or how we see the market sectors 2. Drivers – key issues driving mobile app delivery 3. Prioritization – the main challenges and priorities for the industry 4. Monetization – how people are making money and the trends 5. Distribution & Discoverability – the difficulties of deployment 6. DRM – Digital Rights Management’s changing face 7. Usage – Getting Apps used and to ‘sell more stuff’ 8. Functionality – Examples of interesting capabilities driving adoption 9. Finite Resources – the issues around delivering ‘Apps for everyone’ 10. Multiplatform Devevelopment – Why this is a must 4 Corporate Overview /
- 5. 1. CATEGORIZATION MEDIAAPPS Advanced app solutions | 5 TV APPS BROADCAST DOWNLOADS RICH CONTENT COMMUNITIES MUSIC MOVIES NEWS PROF PUBLISHING ENTERTAINMENT TV CONTROL SECOND SCREEN SHOPPING OFFERS
- 6. Vertical App Solutions| 6 • Brand extension - multi-channel engagement • Mobile transition – supporting the move to ‘Mobile first’ • Need for deeper customer engagement personalised and appropriate • Me too: social connectivity – linking content to social • monetization of content consumption • Demographic influence 2. MARKET DRIVERS
- 7. Advanced app solutions| 7 3. PRIORITIZATION • Professional publishing apps • Greater complexity • News media apps • Video everywhere • Dynamic content • TV apps • Owning the gateway • Entertainment apps • Discovery
- 8. Advanced app solutions| 8 4. MONETIZATION • Free apps • Freemium apps • Premium apps PAYMENT MECHANISMS • Pay per view • straightforward • Subscriptions • Gateways • Pay-walls • Related Content • Secondary Devices • Not only Cash
- 9. Advanced app solutions| 9 5. DISTRIBUTION & DISCOVERABILITY • Control though ownership of the eco-system • Dealing with multiple app stores • The nightmare • The maintenance • The need to inform the user base • Big brands have to do the lot • There are many ways to find an app • Using second screen apps to suggest content
- 10. 6. DIGITAL RIGHTS MANAGEMENT •Making life simpler • Encapsulating a library of content • Eliminating the need to review rights on a monthly basis • What you subscribe to and keep in the cache is yours to view Advanced app solutions | 10
- 11. 7. USAGE &SALES • Getting apps to seduce people into ‘buying more stuff’ • Immediacy and appropriate level of detail • Easy to commit to a transaction • Generating awareness of content available on other devices • Cross linkage of content and content recognition helps present appropriate linked material Advanced app solutions | 11
- 12. 8. FUNCTIONALITY • Contextualapps • Location • Personalised • User generated content • Cheaper to use • Needs to be incorporated in a broadcaster’s work-flow • Social media • Getting in everywhere Advanced app solutions | 12
- 13. Advanced app solutions| 13 9. WHAT’S STOPPING DELIVERING MORE AND BETTER APP PORTFOLIOS? • Finite Resources and the effort involved in delivering ‘Apps for everyone’
- 14. 10. HOW DOESAN APP PLATFORM HELP? Advanced app solutions | 14 Six Pillars of Platform strength: 1. multi-platform development 2. user experience 3. lifecycle management 4. back-end & cloud integration 5. security 6. global & multi-lingual
- 15. Vertical App Solutions| 15 BEST PRACTICES WITH THE APP LIFECYCLE PLATFORM™
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- 19. Advanced app solutions| 19 NEXT WEBINAR: THE LIFECYCLE PLATFORM 15TH OF MAY TIME : 5 PM CESTET
Editor's Notes
- #6 News Media – covers many forms - broadcast, downloaded or compiled from searches.Professional Publishing – Generally Higher worth content For communities with common interests ( medical journals and the like.)Entertainment that has two dominant sub groups of Music and MoviesTV Apps – which also breaks down into two categoriesTV Control Apps – Electronic Programming Guides etcAnd Second Screen Apps offering supporting content programme related informationshopping offers that relate to what’s being shown and ‘superfan’ on the actors private lives etc
- #7 Multi-channel propositionMobile device is personal and primary especially in emerging marketsMe tooDemographic influence