LEHRN Design Thinking Workshop_reflections-2

LEHRN Design Thinking
Workshop
Deepa Iyer
Jeremy Thomas
SPM Service Innovation
Palo Alto
November 28th & 29th, 2012

© 2012 SAP AG. All rights reserved. 2
Agenda Day One 8.30am – 5.30pm
Kickoff 8:30 am – 10:00 am
 Welcome & Kickoff 20 min
 Warm-up exercise 5 min
 Team building 30 min
 Overview and Introduction to Design Thinking 30 min
10:00 am – 10:10 am Break
Scoping 10:10 am – 11:30 am
 Intro to the Design Challenge 10 min
 Brain dump exercise 50 min
 Report out 15 min
360° Research 11:30 am – 12.15 pm
 Introduction to 360° Research 15 min
 Prepare interview guide 30 min
Lunch 12:15 – 1:15 pm
360° Research (contd.) 1.30pm – 3.15pm
 Interviews 105 min
Break 3.15pm – 3:30 pm
Synthesis 3.30 pm – 5.00pm
 Introduction to Synthesis 15 min
 Storytelling & wall of data 75 min
Wrap-up 5.00 pm– 5.30 pm
 Overview of day two
 I like….. I wish…. 15 min

Agenda Day Two 8.30 am – 6.00 pm
Recap of day one 8.30 am – 9.00 am
Interviews (contd. 360 Research) 9.00 am – 10.00 am
Synthesis (contd.) 10.00 am – 12.00 pm
 Storytelling & wall of data 30 min
 Break 15 min
 Derive Insights 30 min
 Create persona, baseline scenario and PoV 30 min
 Share personas 15 min
Lunch 12.00pm –1.00 pm
Ideation 1.00 pm – 2.00 pm
 Introduction to Ideation, rules of brainstorming 10 min
 Exercise 5 min
 Generate ideas, cluster and prioritize ideas 45 min
Marshmallow challenge 2.00 pm - 2.25 pm
Prototyping 2.25 pm - 4.50 pm
 Introduction to Prototyping 10 min
 Start prototyping 55 min
 Break 3.30 pm – 3.40 pm
 Report out 20 min
 Iterate prototype after feedback 50 min
Final presentations 4.50 pm-5.30 pm
 Wrap-up 5.30 pm – 6.00 pm
 Introduction to Validation
 Review
 I like...I wish…

Warm-up

Rules of Engagement
“Hang in there!
And immerse yourself
in the process, even if
it might feel odd at times”

Team Formation & IntroductionsTeams

Team 1
Steve Lucci Linda Cocchiarella Jan Gilg

Team 2
Terrence Bergen Gordon Rumohr Andrew Thacher

Team 3
Dean Sivara Prashanth Padmanabhan Anne Keehn Peter Ickes

Team 4
Steve Boley Condon Brown Leslie Torburn Steve Leider

Design Thinking is…
Bringing together a good
approach, with the right people,
in the right environment.

Finding the right balance with Design
Thinking
Business
( Viability )
Technology
(Feasibility)
Experience
Innovation
Functional
Innovation
Process
Innovation
Emotional
Innovation
People
(Desirability)

Design Thinking - Core Components
People
People
who embrace values and are enabled to follow an approach
Source: SAP Design Services Team

Environment and Materials
Environment and Materials
Space that enables team work.
Materials that allow embodying ideas.
Source: SAP Design Services Team

Goal
Phase
Divergence
& Convergence
Mindset
Creating
Choices
Making
Choices
Creating
Choices
Making
Choices
Understand the Problem Space Create the Solution Space
Imagine the “ideal”
Process
Output

Design Thinking Principles – supports the right mindset
... Practice Empathy -
it helps us better understand one another.
... Overcome Fixedness -
helps us broaden the solution space and thrive for novel ideas
... Embrace Diversity -
it opens more opportunities.
... Seek Inspiration from Users -
because necessity is the mother of invention
... Cherish Multidisciplinary Team Work –
no one knows or can do it all alone
... Integrative Thinking -
everything is part of a system. “see the wood for the tress”
... Accepting Ambiguity -
Expect the unexpected to not miss opportunities.
... Fail early and often -
because failure is the stepping stone to success.
"You can fix it now with an eraser, or you can fix it later with a sledgehammer.“ Frank Lloyd Wright
… Consensus kills innovation –
otherwise we might still be using punch cards

Scoping
"If you cannot explain it simply, you do not understand it well enough."
– Albert Einstein.

Design Challenge
Create a collaborative decision making
platform that adapts while it is used to
foster the co-production of work health by
improving at its core the diagnosis and
treatment for both the worker and the
worker’s work.

Scoping Exercise : The Brain Dump
... Create a collaborative decision making platform that adapts while it is used
to foster the co-production of work health by improving at its core the
diagnosis and treatment for both the worker and the worker’s work.
What comes to mind?

360° Research
“Prior to knowledge is the striving to attain it.”
- Alexander von Humboldt

Interview schedules
1.30pm -
1.55pm
1.55pm -
2.20pm
2.20pm -
2.45pm
2.45pm -
3.10pm
1.30pm –
1.55pm *
1.55pm -
2.20pm *
2.20pm -
2.45pm *
Amy
Eilertsen
Team 1 Team 3 -
Brent
Mulhall
Team 2 Team 4 - -
Eileen
Franko
Team 3 - - -
Kurt
Hegmann
Team 4 Team 2 - -
Joanne
Cuadrado
- Team 1 Team 2 -
Lynette
Fisher
Team 1 Team 3 Team 2 Team 4
Bruce Feig - - Team 3 Team 2
Kim
Skeath
- - Team 4 Team 1
Jeffrey
Fenster
Team 4 Team 1 Team 2 Team 3
* Only 2 people from each team

Synthesis
Curious how often you humans manage to obtain that which you do not want.
-Spock, Star Trek, "Errand Of Mercy"

Creating walls of data

Creating personas

Personas: Team 1 and 2

Personas: Team 3 and 4

Ideation
Imagination is more important than knowledge, as knowledge is limited, imagination I can
draw from.
- Albert Einstein

Crafting a
How might we…?
Question

Marshmallow challenge

Prototyping –
Embodying your ideas
If prototypes aren’t failing they aren’t pushing far enough.

Presentation: Team 1

Validation
SAPConnect livestream for interviewees and stakeholders

Thank you
Deepa Iyer (deepa.iyer@sap.com)
Jeremy Thomas (jeremy.thomas@sap.com)
DT@SAP Services
Global SPM Service Innovation
SAP Services

LEHRN Design Thinking Workshop_reflections-2

More Related Content

What's hot

Viewers also liked

Similar to LEHRN Design Thinking Workshop_reflections-2

LEHRN Design Thinking Workshop_reflections-2