Leda Isenhour has over 15 years of experience in marketing, communications, and project management. She has held positions such as Marketing Director, Regional Marketing Manager, Marketing Specialist, and Marketing & Community Relations Manager. Her background includes developing strategic marketing plans, managing budgets, executing campaigns, analyzing data, and leading marketing teams. She has experience working in tourism and economic development for municipalities as well as restaurant chains.

1. L E D A M I C H E L L E I S E N H O U R , C T A
Leda.Isenhour@gmail.com www.ledaisenhour.com Linkedin.com/in/ledaisenhour
MARKETING PROFESSIONAL WITH SKILLS THAT INCLUDE:
Brand Management ~ Project Management ~ Market Research ~ Community Relations ~ Communications
Design ~ Training ~ Internet Marketing ~Partnership Development ~Website Management ~ Social Media
2016-2017 / Newport on the Levee / Marketing Director
• Coordinated annual print and digital advertising contracts and placement.
• Managed and conducted consumer demographic studies that provided accurate data for marketing initiatives.
• Implemented an online gift card system that allows for increased sales and ease of use by the consumer.
• Enhanced social media efforts with the implementation of social media monitoring and annual editorial calendar.
• Created a holiday marketing campaign that increased e-newsletter database subscribers by 14%.
• Managed and coordinated all public relation efforts for the property.
• Supervised marketing and events staff.
• Accurately and conservatively administered a complex annual marketing budget.
2013-2016 / City Barbeque, Inc. / Regional Marketing Manager (NC, KY & OH)
• Developed and executed solid marketing plans containing goals, objectives and tactics that ultimately boosted sales.
• Set goals to achieve the “Best of” awards in all regions and successfully obtained this for the first time in company
history.
• Created, managed and monitored regional and local marketing budget. Negotiated contracts and coordinated ad
buys.
• Established and strengthened community relationships and partnerships, including: local media, area chambers,
business associations, universities, schools and local government.
• Utilized, tracked and evaluated social media, promotions, advertising, direct mailing and e-mail marketing to
achieve set goals.
• Managed public relations and communications to drive sales and expand regional awareness.
• Used tools such as MyMediaInfo.com and HARO to boost public relations and communication efforts.
• Prepared written communications such as blogs, media releases, creative briefs, meeting recaps and project
recommendations.
• Developed strategic plans to support company growth and expansion within assigned regions.
• Coordinated with non-profit and charity organizations to conduct events and fundraisers.
2006-2012 / Town of Cary / Marketing Specialist
• Developed a data driven marketing plan, which led to a substantial increase of participation and built brand
awareness. Participation increased at a steady rate of at least 6% per year.
• Reviewed and analyzed sales and revenue comparison reports to spot trends in the market. Used this data to
structure specialized annual marketing and communication plans that reflected observed trends.
• Frequently managed multiple marketing campaigns simultaneously while assuring deadlines were met and the
details were addressed. Conducted evaluations with staff to review and analyze the campaigns’ effectiveness.
• Researched and launched a digital communication system that allowed citizens the ability to receive
communications from the Town based upon their interest. In 18 months, the database grew from 4,000 opt in
readers to over 30,000 opt in readers. The average open rate also increased by 7%.
• Produced a series of 25 television commercials annually and tracked their effectiveness. Commercials frequently
increased participation numbers by 10%, some increasing up to 25%.
• Managed the production from concept to printing of over 30 publications annually. Created and implemented
timelines for each phase of production. Ensured that all marketing and promotional pieces were complete and
accurate.
• Frequently coordinated and hosted public meetings with the purpose to gain information and educate.
• Created and maintained an annual budget, tracked spending and negotiated contracts.
• Leader of marketing teams consisting of up to 12 staff, goals included: plan development, research and education.
• Managed part time and intern staff. Instructed marketing training classes to groups of up to 40 staff members.

2. 2005-2006 / Town of Kernersville / Marketing & Community Relations Manager
• Developed and executed a marketing plan to promote and increase attendance to Town events, build brand
awareness and attract visitors to the area.
• Utilized surveys to gain useful data that reflected marketing efforts. Used data to adjust target markets as needed.
• Designed and developed visitor guides and other educational pieces for the use of business recruitment and
retention.
• Secured key partnerships with area tourism destinations, hotels and restaurants.
• Served as a liaison between incoming events and the area hotels and restaurants.
2003-2005 / Hickory Metro Convention & Visitor’s Bureau /Marketing & Administrative Associate
• Coordinated with the director of sales to assure marketing materials and information were accurate and up to date.
• Hosted and coordinated FAM (familiarization) tours to promote Hickory as a tourism destination. These tours
successfully generated positive media coverage; regionally and internationally.
• Responsible for the planning, coordination and execution of internal and regional meetings.
• Partnered with neighboring area Convention & Visitor Bureaus to most effectively utilize efforts of reaching new
visitors.
• Tracked and analyzed marketing and advertising initiatives based upon data.
• Updated the website and maintained it as a resource for timely and accurate information.
• Accurately maintained the Visitor Bureau’s accounts payable and receivables.
EDUCATION
2003 APPALACHIAN STATE UNIVERSITY in Boone, North Carolina
College of Business Bachelor of Science in Business Administration/Tourism & Hospitality Management