Russ Jester is an advertising and public relations professional with over 10 years of experience in digital media strategy, social media marketing, graphic design, and project management. He has a bachelor's degree in journalism with an emphasis on advertising and public relations. His career has included positions in digital sales management, account executive roles, public relations and advertising internships, and on-air work for National Public Radio. He has strong skills in areas such as media planning, creative design, web development, and client relations.

1. Career Profile
RUSS JESTER
Advertising & Public Relations Professional With A Knack For Solving Complex Business Problems,
Exceeding Expectations, Creative Thinking, Generating Results, Building Relationships, Learning
And Adapting, Positive Leadership, And Strategic Cross-Platform Media Planning & Execution.
Strengths: Cross-Platform Digital & Traditional Media Planning, Strategy and Execution. Ad Design, Copy
Writing and Audio/Video Production. Online Reputation Management. Social Media Monitoring, Marketing and
Management. Custom Website Building and SEO. Sales and Project Management. Presenting and Negotiating.
Market Research. Event Coordination & Networking. Digital Analytics. E-Commerce. Project Management.
Software: Photoshop, Premiere Pro, InDesign, Muse, Illustrator, Final Cut Pro, InCopy, MS Office Suite, MS
Publisher, Marketron, Maximizer, Tap Scan, Engage CRM.
Education
Fayetteville, Ar. | August 2007 – May 2012
Experience
Assistant Digital Sales Manager
Townsquare Media | Texarkana, Ar. | January 2013 - March 2014
• As a key member of the leadership team, I contributed to overall sales planning and strategy by working
directly with upper-management to create cross-platform programs that used an integrated media plan
utilizing radio, live events, online search, social media/reputation management, digital media, and more.
• Demonstrated strong leadership and interpersonal skills to enhance digital revenues through the support,
coaching and training of account executives in regards to digital media technologies, terms and capabilities .
• Ensured successful growth of e-Commerce revenues/subscribership by monitoring and reviewing sales
activity and implementing new sales strategies.
• Maximized client-revenues by monitoring activities of competition and accompanied account executives to
client-meetings offering advanced knowledge of digital media and an increased likelihood of a sale.
• Customization of proposals and strategic media plans, tracked digital ad results results using analytic data,
and used graphic design skills for the creation of digital display ads, client-literature for events and more.
• Actively worked towards an increased level of engagement, interaction and product awareness of the social
media audience to positively impact e-Commerce revenues and web-traffic for the company and my clients.
Digital Media Strategist & Acct. Executive
Townsquare Media | Texarkana, Ar. | August 2012 - March 2014
• Acting as the primary contact to new/existing clients, I demonstrated a great deal of success in radio, digital
and event media sales, and the creation media plans that generated above-average results for my clients.
• Demonstrated the advanced ability to attain new business leads through a unique approach to B2B cold-
calling, social media outreach and event networking.
• Ensured highest level of web-presence optimization for my clients by using custom websites, search engine
optimization, mobile optimization, and more. This also involved tracking growth in online reach using
website analytics to show the client that they were benefiting from the services I was providing them with.
Fayetteville, Ar. | August 2007 – May 2012
Bachelor of Arts (BA), Journalism - Advertising and Public Relations
CREATIVE ADVERTISING/PUBLIC RELATIONS STRATEGIST
FAYETTEVILLE, AR. AREA
(903) 556-9002 -or- **RUSS1
RUSSJESTER@iCLOUD.COM
BEHANCE.NET/RUSSJESTER

2. Advertising & Public Relations Intern
The Houndstooth Press | Fayetteville, Ar. | March 2012 - June 2012
• Contributed to a social media strategy that significantly grew the social media audience and their level of
engagement, which required using public relations best practices when posting content and responding to
consumers who interacted with the brand.
• Identified event-recognition opportunities that served to position the company as a local business that gives
back and distributed sales literature to local organizations, schools and intramural sports teams.
• Used graphic design skills and software to create sales documents, various types of digital and print ads,
and event literature related to, “The Houndstooth Press Presents Brent Corrigan.
Advertising & Public Relations Intern
Town Center & Visitor’s Bureau | Fayetteville, Ar. | August 2011 - January 2012
• Graphic design for digital ads, print ads and promotional documents related to the annual, “Artini Festival,”
which is a local event showcasing local artists and martini creations of area fine-dining establishments.
• Conducted research and compiled fact-sheets on speakers and events coming to the area. Then, I used PR
best practices to write press releases, PSA's, speeches and official government proclamations that were
related. This was also needed when blog-writing to promote local events and attractions.
• Regularly attended PRSA meetings, as well as in-house meetings, and provided creative input while
interacting with other professionals in regards to featured topics-of-discussion.
Student Music Coordinator
National Public Radio (NPR) “KUAF” | Fayetteville, Ar. | August 2008 - June 2012
• Voiced on-air PSA's and press releases for local and syndicated radio shows like, Talk of the Nation, Here &
Now, and All Things Considered. I also used main switchboard to broadcast the Metropolitan Opera, which
involved coordinating promotional messages and/or paid ads with the LIVE broadcast.
• Maintained a comprehensive database of Classical, Jazz, Blues, Opera, and Filmscore albums, and
assisted with annual fundraiser initiatives through volunteer coordination and mailing donor-correspondence.
Staff Writer
The Razorback | Fayetteville, Ar. | August 2007 - May 2008
• Pitched ideas or volunteered to write articles-of-interest, scheduled interviews, fact-checked, and worked
with a photographer to gather quotes, detailed information, and impactful images for publication.
• Used creative writing techniques to attract readership while following AP Style rules for the publications
related media format .
Corporate Assistant
Lewis & Clark, Inc. | Springdale, Ar. | August 2007 - May 2008
• Maintained an organized system of invoices , assisted with payroll accuracy , and assisted buyer with
stocking and pricing of merchandise at retail locations.
• Conducted on-campus student promotions to increase in-store traffic leading up to a peak-buying season
and to earn top-of-mind-awareness with these consumers prior to them entering into the decision-making
process related to making a new purchase.
Social Networks
Behance | Online Portfolio Twitter | @RussJester
Behance.net/russjester Twitter.com/RussJester
LinkedIn | @RussJester Instagram | @RussJester
Linkedin.com/in/russjester Instagram.com/russtee
Facebook | @RussJester Vine | @RussJester
Facebook.com/JesterJaymes vine.co/RussJester