In this lecture, Poornima covers best practices for identifying who customers are, creating personas, and conducting customer interviews.
You can watch the lecture here: http://youtu.be/MdAyEMPq4cs
Design Thinking for Educators: Brainstorming EngagementKim Ducharme
This was an interactive session for CAST's 2016 UDL Symposium. Participants learned to apply design thinking methods, user experience design tools, and the principles of Universal Design for Learning to instructional design.
This slide is presented in front of pre-service teachers who are going for their practicum in schools around Malaysia. Design Thinking involves 5 phases i.e. Empathise, Define, Ideate, Prototype, and Test.
Design Thinking presentation in front of Sofia Coaching Support Group_2 April...Elina Zheleva ✈
This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.
Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies
Design Thinking for Educators: Brainstorming EngagementKim Ducharme
This was an interactive session for CAST's 2016 UDL Symposium. Participants learned to apply design thinking methods, user experience design tools, and the principles of Universal Design for Learning to instructional design.
This slide is presented in front of pre-service teachers who are going for their practicum in schools around Malaysia. Design Thinking involves 5 phases i.e. Empathise, Define, Ideate, Prototype, and Test.
Design Thinking presentation in front of Sofia Coaching Support Group_2 April...Elina Zheleva ✈
This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.
Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies
Understanding Users Through Ethnography and Modeling - STC Summit 2010Jim Jarrett
90 minute training for experienced practitioners in best practices for analyzing and modeling qualitative user research, including KJ Analysis, personas, and scenarios. Tips and tricks and techniques included. Presented at the STC Summit 2010 on 3 May 2010.
Getting Started with User Research - Stir Trek 2011Carol Smith
Presented at Stir Trek: Thor Edition, in Columbus, Ohio on May 6, 2011.
Once you know who uses your product, all sorts of new questions start to emerge. How are they using the product? Why are they using it? What else might they want? In this session you will learn about three quick and easy methods to understand the users desires, needs and abilities. The basics of observations, interviews and card sorting will be covered. You will also learn ways to effectively share and communicate what you learn with your team.
Design Thinking, What I have learned in a year?Mussab Sharif
Design Thinking, What I have learned in a year?
Lessons learned from introducing Design Thinking in an Enterprise, for the 1st time
All what is shared is a personal perspective :)
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
An overview of common process models of design and design thinking and a reflection on the ways they relate to solving business problems, and specifically how they relate to enterprise education.
A key paper suggesting a synthesis of the design thinking process to lean startup is highlighted as a starting point for enterprise educators.
Additionally a few case studies of design driven interventions in enterprise educations are presented to exemplify the application of the approach
In this lecture, Poornima covers best practices for recruiting and retaining a co-founder, and additional teammates for a startup.
You can watch the lecture here: http://youtu.be/hHizz0TAoIA
Femgineer Friends - Group Mentoring: Conveying Your Vision Clearly (Session #...Poornima Vijayashanker
In this group mentoring session we cover the importance of conveying your vision for your company to people such as employees, customers, and investors.
Understanding Users Through Ethnography and Modeling - STC Summit 2010Jim Jarrett
90 minute training for experienced practitioners in best practices for analyzing and modeling qualitative user research, including KJ Analysis, personas, and scenarios. Tips and tricks and techniques included. Presented at the STC Summit 2010 on 3 May 2010.
Getting Started with User Research - Stir Trek 2011Carol Smith
Presented at Stir Trek: Thor Edition, in Columbus, Ohio on May 6, 2011.
Once you know who uses your product, all sorts of new questions start to emerge. How are they using the product? Why are they using it? What else might they want? In this session you will learn about three quick and easy methods to understand the users desires, needs and abilities. The basics of observations, interviews and card sorting will be covered. You will also learn ways to effectively share and communicate what you learn with your team.
Design Thinking, What I have learned in a year?Mussab Sharif
Design Thinking, What I have learned in a year?
Lessons learned from introducing Design Thinking in an Enterprise, for the 1st time
All what is shared is a personal perspective :)
Developed by students at Stanford University, the Design Thinking approach was created to establish a new way to grow innovative products, processes and services. The Design Thinking process consists of six iterative stages which enable participants to seek flexible solutions and innovations concerning the issue they treat.
One important aspect of Design Thinking is the creation and cultivation of ideas within a well-coordinated team. Thus, the team spirit is a decisive element during Design Thinking operations and encourages to produce the best possible results. In addition to the team side of Design Thinking, a flexible and productive environment is crucial to develop inventive ideas and products. The more workable an environment, is the easier it is for employees to visualize and transmit thoughts and new concepts.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
An overview of common process models of design and design thinking and a reflection on the ways they relate to solving business problems, and specifically how they relate to enterprise education.
A key paper suggesting a synthesis of the design thinking process to lean startup is highlighted as a starting point for enterprise educators.
Additionally a few case studies of design driven interventions in enterprise educations are presented to exemplify the application of the approach
In this lecture, Poornima covers best practices for recruiting and retaining a co-founder, and additional teammates for a startup.
You can watch the lecture here: http://youtu.be/hHizz0TAoIA
Femgineer Friends - Group Mentoring: Conveying Your Vision Clearly (Session #...Poornima Vijayashanker
In this group mentoring session we cover the importance of conveying your vision for your company to people such as employees, customers, and investors.
Succeeding in a technical interview is more than just solving coding questions correctly. Interviewers are being graded on multiple criteria. This presentations covers some of those criteria, and prepares interviewers for things they might not have thought to do before, during, and after an interview to come off as a competent and confident candidate.
In this lecture Poornima covers how to manage product developmen by breaking down features into stories, prioritizing what needs to get built, and the importance of putting a process in place to ship consistently.
You can watch the lecture here: http://youtu.be/kUildbwzdrY
In this lecture Poornima will talk about how to engage with customers to attract more through techniques like collecting feedback, presenting case studies, and activities that will spur demand.
You can watch the lecture here: http://youtu.be/Swxj2BjKqdM
This lecture was delivered to undergraduates at Duke University's Pratt School of Engineering for the course on How to Form New Ventures in Electrical and Computer Engineering.
This lecture was delivered to the students at Duke University's Pratt School of Engineering for the course How to Form New Ventures in Electrical and Computer Engineering. The lecture focuses on providing students with brainstorming and team building techniques.
Harvesting user insights revolve conf v09Darren Kall
An awareness talk about a low-invasive UX technique for non-scientists to participate in gathering user insights. Not a substitute for professional data gathering but a way to add first-hand experience for ANYONE on a product team. Everyone who plays a role in design decision making should have first hand direct observation of real people doing real tasks in the real world!
In this presentation, Poornima covers positioning a product, and the three phases of market research: competitive analysis, differentiation, and user segmentation.
You can watch the lecture here: http://youtu.be/ifLONSVWnws
In this lecture Poornima covers some product marketing strategies that scrappy startups can use such as search, social media, and email campaigns.
You can watch the lecture here: http://youtu.be/ShCs1oKJdBI
In this lecture, Poornima will cover techniques for attracting early adopters including how to conduct user interviews and usability tests.
You can watch the lecture here: http://youtu.be/9U8rndQSIm0
In this lecture, Poornima will talk about how the first year goals in a startup need to center around customer creation, and the techniques for customer creation. She will also dig into building a Concierge MVP, and how to go about testing value proposition.
You can watch the lecture here: http://youtu.be/vPx_F9oV6JA
UX Everywhere: how to think like a user experience plannerDeanna Lambert
I ran a full-day workshop for the Account Planning Group of Canada, teaching traditional/mass planners about some of the differences between traditional and UX planning, and workshopping four different ux-centric discovery processes that I've adapted for the needs of the traditional planner who is engaged in multi-channel planning.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
In this lecture, Poornima digs into lifestyle marketing and certain market forces to consider when launching a new product.
You can watch the lecture here: http://youtu.be/uYEdAvJchT4
Introduction to Design thinking 2015 by Vedran AntoljakVedran Antoljak
Design Thinking presentation for those designers that have not been in touch with consulting business and those managers that don't know much about design.
User Experience Design Final Presentations : Including topics like AI Artificial Intelligence, Charities, Business Coaching, Medical Doctor Appointments, Magazines, Opal, Education, Vaping, Pole Dancing, Magazines, Hackathons and Location Based Tracking and more.
Keynote delivered at Podim Conference in Maribor, Slovenia on May 11, 2016. Talking about the common myths that hold people back from developing their products, and what to consider before catering to a global user base.
I gave this talk at the Frontiers of Interaction Conference in Milan, Italy. I talked about how global investment in fintech is on the rise, provide a breakdown across countries, plus the growing demand for fintech products, and the importance of design as a way to build trust with users.
Poornima Vijayashanker deliveries a keynote at SunShine PHP Conference 2015. In the keynote she talks about what culture is, and how it's built on identity, rituals, and decision-making.
Many product people overlook the importance of providing their users with a positive first-time experience—or they just don’t know how. As a result, signups never become customers. But you can improve your onboarding experience and turn signups into sales (we’ll show you how).
In this workshop, you'll learn:
1. Why it's important to provide users with a positive first time experience
2. Common mistakes people make that cause them to lose users in the signup stage
3. Techniques to get users to come back and convert to paying customers
4. How to persuade your team to prioritize user onboarding
By now you've probably heard enough times the importance of metrics. In the initial stages of a startup there isn't a lot of data, so we need to get some! There are some crucial initial steps you need to take to get set and collect metrics. In this talk I'll present how to take an initial snapshot, setup some initial metrics to track your progress, align them with milestones, and how you can use those metrics to guide your decision making and spend your limited time wisely.
Developers rely on manipulating data to create an engaging product for users. But in the early stages of a product, there is a dearth of it, which can make the user experience dull. Then as the product ages, the amount of data increases, and can become too noisy if not properly organized. In this talk, Poornima Vijayashanker will provide some strategies for dealing with data life cycles, and how to understand what stage you're at to guide product development.
Public speaking can be scary, but it can also be a great way to catapult your career!
Unfortunately people hold themselves back from speaking at conferences because they either don't know what to share, or feel like they need to be an expert in order to speak.
In this event, you'll learn:
• Why you should speak at technical conferences
• How to brainstorm and come up with topics to talk about
• How to submit a proposal
• How to structure a talk, engage with an audience, and keep those butterflies in your stomach at bay!
Watch the talk here: https://www.youtube.com/watch?v=XJfdxEuJVdM
Many great innovations began as toys built by individuals who love to tinker. In this talk, Poornima Vijayashanker tells us that she was introduced to technology, as a child, by her father who talked to her about ‘wafers and chips’. At home, she wasn’t afraid to take things apart; she even programmed the VCR, and installed the sound card in her family’s first PC. While people use technology, they fear learning how to code and building things. Machines are seen as a black box that should be left alone! In her talk she explains that we need to reignite people’s curiosity and imagination by getting back to engineering’s roots – tinkering and playing with things to see how they work.
It's often unclear what tracks are available to people in technical careers such as designers, engineers, and product managers within any size organization. The path chosen by many is the management track, but what if you want to stay technical? Are there alternatives?
In this talk, you'll learn:
• What to think about when you're evaluating the choice between pursuing a management vs a technical track
• The opportunities that are available to you if you choose to go down a technical track, what the day-to-day will be like, and how to prepare for this path
Whether you're just getting started in your career or have been working for awhile you'll benefit from the strategies covered in this talk.
You'll learn:
• Why people get promoted
• How to prepare for a promotion
• What to do about past performance
• What to do if you're passed up for a promotion
Whether you're a technical or non-technical founder you will need to recruit technical talent to help you scale your startup. In this talk, I'll cover strategies for how to attract and close top technical candidates for an early stage startup.
If you're tired of working on the same mind-numbing projects, this presentation will who you how you can present projects to get them approved within your current company.
Finding a Fit: How to Evaluate a Company's Culture and the OpportunityPoornima Vijayashanker
Ever looked at a job description and thought, "Wow I am totally NOT qualified..." Or left an interview thinking, "Hmm I don't even know what it's like to work there." Or wonder, "What happens after I accept this offer?"
If you've ever been too afraid to apply for a position, thinking that it might be a stretch, but desperately wanted to be more than just gainfully employed, and instead feel fulfilled, challenged, and appreciated, then the first forum on 2014 is for YOU!
In this upcoming forum titled Finding a Fit, you'll learn:
• Why it's important that you apply to positions even though you might feel under-qualified
• How to determine if a company has a culture that meets your needs
• How to confidently and compassionately set standards for you boss and colleagues before you accept an offer
In this lecture Poornima will cover how to use the feedback collected from customers to turn them into features, prioritize features in a product roadmap, and provide techniques for picking features that become part of an MVP (minimum viable product).
You can watch the lecture here: http://youtu.be/ryf6dNOF_Uc
Startup founders often times just want to focus on building a product, but there are advantages to setting up a corporate structure early on. In this lecture Poornima Vijayashanker covers the various types of corporate structures that exist, and other things to consider such as equity and board of directors.
You can watch the lecture here: http://youtu.be/S7Ov-rsgTdk
Too often as developers we rely on data to guide our decision making when it comes to building product. But, too often there isn’t enough data to tell a coherent story, the data that is available is just too noisy, or there maybe anecdotal evidence that is in direct opposition to the story conveyed by the data. In this talk, Poornima Vijayashanker will provide some strategies for how to make better decisions by weighing data with feedback from customers in order to guide product development.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Lecture 9: Customer Discovery
1. Duke ECE 490L: How to Start New Ventures in
Electrical and Computer Engineering
Poornima Vijayashanker
poornima@femgineer.com
Jeff Glass
jeff.glass@duke.edu
Akshay Raut
ar118@duke.edu
1
2. Review
Duke ECE 490L
• More on positioning!
• Digging into the Competitor
• Horizontal vs. Vertical Market
• Substitutes
• Secondary Markets
• Point Tool vs. Integrated Solutions
• Customer Discovery
2
7. Duke ECE 490L
Myth of the omniscient founder.
Supplemental Reading: The Steve Jobs Way
7
8. Duke ECE 490L
Customer Discovery Validation Customer Creation
Business/Company
Formation
Early Adopter
Pricing
Product
Distribution
Mainstream Adopters
Money for Marketing
Market Research
8
9. Duke ECE 490L
Customer Discovery Validation Customer Creation
Business/Company
Formation
Early Adopter
Pricing
Product
Distribution
9
12. Duke ECE 490L
Mental models give you a deep
understanding of people’s motivations
and thought-processes, along with the
emotional and philosophical landscape
in which they are operating.
Supplemental Reading: Mental Models
12
14. Duke ECE 490L
Understand the differences to bring
clarity to design and product
implementation.
14
15. Benefits of Mental Models
Duke ECE 490L
• Confidence in your design: guide the design
of the solution
• Clarity in direction: make good user and
business decisions
• Continuity of strategy: ensure longevity of
vision and opportunity
15
18. Case Study: Frank Gehry Disney Hall
Duke ECE 490L
• Disney Hall: think about how
people listen
• Worked closely with acoustician
to produce BIG and small sounds
• Conductor thinks about on stage
• Musician’s relationship to the
room
18
25. Purpose of Mental Models
Duke ECE 490L
• Validate ideas and match them to needs of customers
• Mental models capture
• Cognitive intent
• Emotions
• Social and culture traits of a concept
• Experience Strategy = Business Strategy + UX Strategy
• Jesse James Garrett
25
29. Duke ECE 490L
Teach yoga classes.
Take attendance.
Schedule instructors.
Ask students for payments.
Owns or manages studio.
Performs back office tasks or business
partner does.
29
31. Duke ECE 490L
Teach yoga classes 1-1.
Teach yoga classes at a studio.
Teach yoga classes in corporations.
May teach full-time or part-time.
Take attendance.
Ask students for payments.
Travel to teach.
31
33. Duke ECE 490L
Personas are user profiles that
help design and other teams such
as sales and marketing get more
useful products into the hands of
customers.
Supplemental Reading: Getting Your Startup Team to Understand Your
Customer, About Face 2.0: The Essentials of Interaction Design
33
34. Personas Benefit Other Teams
Duke ECE 490L
• Marketing
• Develop positions based on personas
• Sales
• Communicate how product will meet needs of customers
• Engineering
• Understand importance of building not for themselves but
for the customer by understanding customer’s needs
34
35. Personas Benefit Other Teams
Duke ECE 490L
• Focus on end goals & life goals
• what a person wishes to accomplish
• why a person wishes to accomplish something
• Create Segments
• task based: people who do similar things but don’t necessarily buy the same
product
• e.g. teens & seniors are both “movie-goers”
• Avoid traditional market segment traps
• list distinguishing behavior
• group behavior
• name groups
35
36. Avoid Traditional Marketing Segment Traps
Duke ECE 490L
• List distinguishing behaviors: Sketch out all
the ways many types of individuals might
behave
• Group the behaviors: study these behaviors
and put them into groups
• Name the groups: assign provisional labels
to the groups
36
41. Duke ECE 490L
Data Technique Uses
Preferences
Opinions, likes, dislikes
Survey
Focus Group
Mood Boards
Preference Interview
Customer Feedback
Visual Design
Branding
Market Analysis
Advertising Campaigns
Evaluative
What is understood or accomplished
with a tool.
Usability Test
Log Analysis
Search Analysis
Customer Feedback
Interaction Functionality
Screen Layout
Nomenclature
Information Architecture
Generative
Mental environment in which things
get done
Non-Directed Interview
Mental Model
Diary
Ethnography
Contextual Inquiry
Navigation & Flow
Interaction Design
Alignment & Gap Analysis
Contextual Marketing
41
48. Interview Checklist
Duke ECE 490L
• How many of each audience segment to select
• Demographics to select, if applicable
• A qualification questionnaire for recruiters to use
• Questions to make certain that the candidate is able to
carry on a long enough conversation
• A schedule with available interview appointments
• A list of qualifying candidates
48
49. 6 Rules for Mental Models Interviews
Duke ECE 490L
1. Behaviors and philosophies, not product preferences
2. Open questions only
3. No words of your own
4. Follow the conversation
5. Not about tools
6. Immediate experience
49
50. Open-Ended Questions
Duke ECE 490L
• Elicit more info
• compared to yes/no
• Don’t bias answers
• doesn’t distract their thinking
• Let’s people direct answers to what they
think is important
• “Tell me more...”
50
51. Examples of Open-Ended Questions
Duke ECE 490L
• How did you do that?
• How did you actually get that info?
• So is that’s one of the things you’re doing right now?
(Encouraging him to tell me more.)
• How do you keep up to date on the latest?
• Can you mention a couple of examples?
• Can you tell me…what are your next steps?
51
56. Duke ECE 490L
Type of Task Definition
Task
a phrase setting an action or step to accomplish
something.
Implied Task
a not-so-clear phrase implying an action “Every
class students come in and we need to check
them in."
Third-Party Task
a phrase that mentions a task someone else does
“My front desk person checks students in.”
Philosophy
a phrase stating a belief of why tasks are done a
certain way “Taking attendance should be fast and
easy.”
Feeling
a phrase describing a person’s feelings “When all
students are checked in I know classes run
smoothly.”
56
57. Duke ECE 490L
Interest Level Definition
Preference
a phrase stating a person’s likes or dislikes “I
don’t like asking students for money right
when they check-in.”
Desire
a phrase stating what the person wants “I wish
students would just pre-pay for classes.”
Expectation
a belief that something will happen “I think
students will know how to pre-pay for
classes.”
57
58. Duke ECE 490L
Quote Task Type of Task
“I need to stay organized to keep
my business on-track.”
Would feel business is going well
if they were more organized.
Desire
“I take attendance before each
class.”
Takes attendance. Task
“Tracking attendance and letting
students see it keeps them
honest about paying on time.”
Believes taking attendance
keeps students honest.
Feeling
58
61. Duke ECE 490L
Tasks
What customers do that
you might want to design a
solution for.
Desire, Feelings,
Preference, Expectations
Characterizes level of need.
61
65. Duke ECE 490L
Track
Attendance
Inform Students
about Membership
Status
Take Payments
Task: Takes attendance before classes.
Task: Informs students they are expired.
Task: Teaches students yoga.
Desire: Get paid on time to stay in business.
Desire: Students would pre-pay.
Preference: Doesn’t like asking students
to pay right when they check-in.
Task: Takes payments from students.
Desire: Wants to teach more.
Preference: Likes interacting with students.
Preference: Doesn’t enjoy doing
mundane business tasks.
65
75. Review
Duke ECE 490L
• More on positioning!
• Digging into the Competitor
• Horizontal vs. Vertical Market
• Substitutes
• Secondary Markets
• Point Tool vs. Integrated Solutions
75