This document discusses information technology and coordination in the supply chain. It covers the role of information technology, the importance of accurate and timely information, and how information is used for decisions at strategic, planning and operational levels. Information is needed for inventory, transportation and facility decisions. The document also discusses customer relationship management, internal supply chain management, supplier relationship management, and the transaction management foundation as key processes in supply chain management. Effective use of information technology throughout the supply chain can improve coordination and performance.

1. © 2007 Pearson Education 17-1
SUPPLY CHAIN
MANAGEMENT
Lecture 8 –
INFORMATION TECHNOLOGY &
COORDINATION IN THE SUPPLY
CHAIN

2. © 2007 Pearson Education
Role of Information Technology
in a Supply Chain
 Information is the driver that serves as the
“glue” to create a coordinated supply chain
 Information must have the following
characteristics to be useful:
• Accurate
• Accessible in a timely manner
• Information must be of the right kind
 Information provides the basis for supply
chain management decisions
• Inventory
• Transportation
• Facility
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3. © 2007 Pearson Education
Characteristics of Useful
Supply Chain Information
 Accurate
 Accessible in a timely manner
 The right kind
 Provides supply chain visibility
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4. © 2007 Pearson Education
Use of Information
in a Supply Chain
 Information used at all phases of decision
making: strategic, planning, operational
 Examples:
• Strategic: location decisions
• Operational: what products will be produced during
today’s production run
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5. © 2007 Pearson Education
Use of Information in a Supply Chain
 Inventory: demand patterns, carrying costs,
stockout costs, ordering costs
 Transportation: costs, customer locations,
shipment sizes
 Facility: location, capacity, schedules of a
facility; need information about trade-offs
between flexibility and efficiency, demand,
exchange rates, taxes, etc.
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6. © 2007 Pearson Education
Role of Information Technology
in a Supply Chain
 Information technology (IT)
• Hardware and software used throughout the supply
chain to gather and analyze information
• Captures and delivers information needed to make
good decisions
 Effective use of IT in the supply chain can
have a significant impact on supply chain
performance
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7. © 2007 Pearson Education
The Importance of Information
in a Supply Chain
 Relevant information available throughout the
supply chain allows managers to make decisions
that take into account all stages of the
supply chain
 Allows performance to be optimized for the
entire supply chain, not just for one stage –
leads to higher performance for each
individual firm in the supply chain
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8. © 2007 Pearson Education
The Supply Chain IT Framework
 The Supply Chain Macro Processes
• Customer Relationship Management (CRM)
• Internal Supply Chain Management (ISCM)
• Supplier Relationship Management (SRM)
• Plus: Transaction Management Foundation
 Why Focus on the Macro Processes?
 Macro Processes Applied to the Evolution of
Software
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9. Macro Processes in a Supply Chain
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Supplier
Relationship
Management
(SRM)
Internal
Supply
Chain
Management
(ISCM)
Customer
Relationship
Management
(CRM)
Transaction Management (TM)

10. © 2007 Pearson Education
Customer Relationship Management
 The processes that take place between an
enterprise and its customers downstream in the
supply chain
 Key processes:
• Marketing
• Selling
• Order management
• Call/Service center
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11. © 2007 Pearson Education
Internal Supply Chain Management
 Includes all processes involved in planning for and
fulfilling a customer order
 ISCM processes:
• Strategic Planning
• Demand Planning
• Supply Planning
• Fulfillment
• Field Service
 There must be strong integration between the ISCM
and CRM macro processes
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12. © 2007 Pearson Education
Supplier Relationship Management
 Those processes focused on the interaction between
the enterprise and suppliers that are upstream in
the supply chain
 Key processes:
• Design Collaboration
• Source
• Negotiate
• Buy
• Supply Collaboration
 There is a natural fit between ISCM and SRM
processes
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13. © 2007 Pearson Education
The Transaction Management
Foundation
 Enterprise software systems (ERP)
 Earlier systems focused on automation of simple
transactions and the creation of an integrated
method of storing and viewing data across the
enterprise
 Real value of the TMF exists only if decision
making is improved
 The extent to which the TMF enables integration
across the three macro processes determines its
value
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14. © 2007 Pearson Education
The Future of IT in the Supply Chain
 At the highest level, the three SCM macro
processes will continue to drive the evolution of
enterprise software
 Software focused on the macro processes will
become a larger share of the total enterprise
software market and the firms producing this
software will become more successful
 Functionality, the ability to integrate across
macro processes, and the strength of their
ecosystems, will be keys to success
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15. © 2007 Pearson Education
Supply Chain Information
Technology in Practice
 Select an IT system that addresses the company’s
key success factors
 Take incremental steps and measure value
 Align the level of sophistication with the need
for sophistication
 Use IT systems to support decision making, not to
make decisions
 Think about the future
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16. © 2007 Pearson Education
COORDINATION IN A SUPPLY
CHAIN
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17. © 2007 Pearson Education16-17
Objectives
 Describe supply chain coordination, the bullwhip
effect, and their impact on performance
 Identify causes of the bullwhip effect and
obstacles to coordination in the supply chain
 Discuss managerial levers that help achieve
coordination in the supply chain
 Describe actions that facilitate the building of
strategic partnerships and trust within the supply
chain

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Outline
 Lack of Supply Chain Coordination and the
Bullwhip Effect
 Effect of Lack of Coordination on Performance
 Obstacles to Coordination in the Supply Chain
 Managerial Levers to Achieve Coordination
 Building Strategic Partnerships and Trust
Within a Supply Chain
 Achieving Coordination in Practice

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Lack of SC Coordination
and the Bullwhip Effect
 Supply chain coordination – all stages in the
supply chain take actions together (usually results
in greater total supply chain profits)
 SC coordination requires that each stage take into
account the effects of its actions on the other
stages
 Lack of coordination results when:
• Objectives of different stages conflict or
• Information moving between stages is distorted

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Bullwhip Effect
 Fluctuations in orders increase as they move
up the supply chain from retailers to
wholesalers to manufacturers to suppliers
 Distorts demand information within the supply
chain, where different stages have very
different estimates of what demand looks like
 Results in a loss of supply chain coordination

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The Effect of Lack of
Coordination on Performance
 Manufacturing cost (increases)
 Inventory cost (increases)
 Replenishment lead time (increases)
 Transportation cost (increases)
 Labor cost for shipping and receiving (increases)
 Level of product availability (decreases)
 Relationships across the supply chain (worsens)
 Profitability (decreases)
 The bullwhip effect reduces supply chain profitability by
making it more expensive to provide a given level of
product availability

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Improving Information Accuracy
 Sharing point of sale data
 Collaborative forecasting and planning
 Single stage control of replenishment
• Continuous replenishment programs (CRP)
• Vendor managed inventory (VMI)

23. © 2007 Pearson Education
THANK YOU
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