Active power is the power actually consumed and measured in kW or MW. Reactive power flows back and forth in a circuit and is measured in kVAR or MVAR. Apparent power is the product of voltage and current and is measured in kVA or MVA. These three powers are related and their relationship can be depicted in a power triangle diagram, with active power on the real axis, reactive power on the imaginary axis, and apparent power as the length of the complex power vector. Power factor is the ratio of active power to apparent power and indicates how effectively power is being used in a circuit.