How to hack 10,000 student engagements: Four simple steps to highlight your p...Sarah Khan
This document outlines an agenda for a presentation on marketing engagement using the MENT framework. The presentation includes an introduction, looking at the CONNECT stage of engagement to get to know attendees, an overview of the MENT framework to develop marketing decisions, a case study of how the framework was applied, and a question and answer period. The case study focuses on how the presenter increased engagement and brand awareness for an university incubator program through applying the stages of the MENT framework around introduction, surveys, email automation, events and maximizing engagement. Metrics are shared showing the program's success in various engagement areas.
Presentation skills are important as they allow one to persuade others and recover other lost talents through speaking. Research shows that people are 43% more likely to be persuaded by visual aids and 26% would pay more for a product or service from a stand-up presentation. Additionally, 79% would sign up for a business proposition from a stand-up presentation versus 58% from a less professional one. Virtual Corporation is launching business seminars on presentation skills and other topics to help businesses grow this year.
Slides from presentation by Bonnie Upright, APR, and Pryan Campbell at the January 21, 2010 North Florida PRSA meeting discussing the highlights and top tips learned from the PRSA 2009 International Conference.
www.nfprsa.org
How To Create a Social Site Strategy For Your Business SynNeo
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
Patrick Ottenhoff created a social media campaign to promote his application to Kenan-Flagler Business School's MBA program, including a landing page and infographic resume accessible through Facebook ads. The campaign received over 100 clicks and 50 resume views, and generated emails and advice from alumni regarding his entrepreneurial spirit and networking opportunities at the school.
This document discusses key concepts for business communication and reports, including choosing relevant information for the intended audience, researching topics from various sources, using reports to enhance one's image and minimize problems, and how social media is affecting professional communication. It emphasizes the importance of persuasion and understanding the audience to create effective messages. The document also reflects on how the course learning can be applied professionally to grow and achieve better results.
The document discusses social media marketing campaigns and jobs in the social media field. It provides examples of when social media campaigns have failed, often due to a loss of message control or not understanding audience response. It also describes two common social media jobs - creatives who develop campaigns and analysts who evaluate effectiveness. The exam may ask questions about failed social media campaigns, campaign planning best practices, or social media job roles.
How to hack 10,000 student engagements: Four simple steps to highlight your p...Sarah Khan
This document outlines an agenda for a presentation on marketing engagement using the MENT framework. The presentation includes an introduction, looking at the CONNECT stage of engagement to get to know attendees, an overview of the MENT framework to develop marketing decisions, a case study of how the framework was applied, and a question and answer period. The case study focuses on how the presenter increased engagement and brand awareness for an university incubator program through applying the stages of the MENT framework around introduction, surveys, email automation, events and maximizing engagement. Metrics are shared showing the program's success in various engagement areas.
Presentation skills are important as they allow one to persuade others and recover other lost talents through speaking. Research shows that people are 43% more likely to be persuaded by visual aids and 26% would pay more for a product or service from a stand-up presentation. Additionally, 79% would sign up for a business proposition from a stand-up presentation versus 58% from a less professional one. Virtual Corporation is launching business seminars on presentation skills and other topics to help businesses grow this year.
Slides from presentation by Bonnie Upright, APR, and Pryan Campbell at the January 21, 2010 North Florida PRSA meeting discussing the highlights and top tips learned from the PRSA 2009 International Conference.
www.nfprsa.org
How To Create a Social Site Strategy For Your Business SynNeo
This document provides guidance on creating an effective social media strategy. It recommends determining your goals, target audience, and the best platforms to engage them. Content should be tailored to the audience and a calendar created. Metrics like engagement and follower growth should be used to evaluate success. Customer service is important across all platforms to build advocacy. A mix of content types from different sources should be shared while maintaining relevance and quality. Tools can help manage profiles and measure results.
Patrick Ottenhoff created a social media campaign to promote his application to Kenan-Flagler Business School's MBA program, including a landing page and infographic resume accessible through Facebook ads. The campaign received over 100 clicks and 50 resume views, and generated emails and advice from alumni regarding his entrepreneurial spirit and networking opportunities at the school.
This document discusses key concepts for business communication and reports, including choosing relevant information for the intended audience, researching topics from various sources, using reports to enhance one's image and minimize problems, and how social media is affecting professional communication. It emphasizes the importance of persuasion and understanding the audience to create effective messages. The document also reflects on how the course learning can be applied professionally to grow and achieve better results.
The document discusses social media marketing campaigns and jobs in the social media field. It provides examples of when social media campaigns have failed, often due to a loss of message control or not understanding audience response. It also describes two common social media jobs - creatives who develop campaigns and analysts who evaluate effectiveness. The exam may ask questions about failed social media campaigns, campaign planning best practices, or social media job roles.
O documento discute vários modelos de negócios relacionados a software open-source, incluindo suporte e treinamento, consultoria em softwares open-source, Software as a Service, e venda de pacotes de software proprietário baseado em código-fonte open-source. O documento também fornece conselhos sobre como iniciar e manter projetos de código aberto.
The Battle at Louisburg was a conflict between the French and British over power and land in Nova Scotia and the Ohio River Valley from 1754 to 1761. The French started it by refusing to give up control of the strategic fortress at Louisburg, which was the gateway to the St. Lawrence River. After James Wolfe took command of the British forces, they were able to conquer Louisburg from the French in July 1761, gaining control of the area. The British victory resulted in their gaining control of the mouth of the St. Lawrence River and weakening French power in North America.
Learning Pool Social Care Webinar PresentationPaul McElvaney
1. The document discusses a social care subscription service that provides e-learning courses for public sector employees.
2. It offers a comprehensive catalogue of courses on topics like safeguarding, assessments, and personalization. Courses can be customized to reference local documents and services.
3. The service provides support through learning consultants, an online community, and a help desk to help users succeed in their learning and see returns on their investment through potential cost savings.
The document proposes ideas to increase activity, growth, and promotion of the Learning Pool Community. It suggests creating a more engaging homepage, welcoming new members, encouraging profile completion and group participation. Members would earn stars for participating, which can be redeemed for rewards. Stars would also be earned for sharing content in the Learning Pool catalogue and modules forum. The goals are to make the community more active and link it closer to the Learning Pool catalogue.
Learning Pool's Mark Lynch and Kevin Gallagher on 'Next Generation DLE'.Paul McElvaney
The document discusses plans to migrate customers to the next generation of a learning management system called Next Generation DLE. Key points include:
1) The migration will involve analyzing current customer installations of varying complexity and developing a migration plan to move customers to the new system between February and June with little to no downtime.
2) The new system will provide more flexible themes, improved content management features like file repositories and activity locking, enhanced course completion tracking, and an updated HTML editor among other features.
3) A range of service levels will be available through a related Totara LMS product to support larger organizations with more sophisticated needs and limited resources.
MANAGING MULTI-GENERATIONS IN THE BARBADIAN WORKPLACE –
The Silent Crisis & New Strategies of Human Relations Management
For the first time since World War II, we are experiencing in the Western World
the interesting phenomenon of having four generations in the workplace sitting
and working side by side. In some cases, the baby boomers are working next to
their children and grandchildren of generations X and Y.
This phenomenon has attracted a lot of attention on the part of HR practitioners
in the USA but little research has been done to date in the Caribbean. This paper
will therefore seek to address a similar phenomenon taking place in the
Caribbean through the writer's own experience while serving on the Management
Team of a local statutory corporation.
The findings, though preliminary, are oft times humorous but can serve as a
linchpin to help us better understand the root cause of many of today's personnel
issues within the workplace. The paper further suggests that identifying this
phenomenon is a first step to creating solutions that cut across the needs of
these four generations.
The document discusses selecting a digital agency or agencies to handle various marketing tasks such as search optimization, media planning, creative development, and website development. It recommends first assessing internal marketing and IT capabilities and current agency relationships. The key needs should then be defined and potential agency partners evaluated based on their abilities in areas like creative, media, analytics, and technical skills. The best approach may involve using separate agencies for specialized tasks like search optimization versus a full-service digital agency.
The Battle at Louisburg was a conflict between the French and British over power and land in Nova Scotia and the Ohio River Valley from 1754 to 1761. The French started it by refusing to give up control of the strategic fortress at Louisburg, which was the gateway to the St. Lawrence River. After James Wolfe took command of the British forces, they were able to conquer Louisburg from the French in July 1761, gaining control of the area. The British victory resulted in their gaining control of the mouth of the St. Lawrence River and weakening French power in North America.
The document discusses several LayoutManagers in Java - FlowLayout, BorderLayout, CardLayout, and GridLayout. FlowLayout lays out components in left-to-right rows that wrap as needed. BorderLayout divides the container into five regions (north, south, east, west, center) that each hold one component. CardLayout stacks components like cards where only the top is visible and methods allow changing the visible component. GridLayout arranges components in a rectangular grid specified by rows and columns.
The document discusses the Java Technology for Wireless Industry (JTWI) Specification and Certification. It defines requirements for Java ME APIs that help create portable applications for wireless devices. The JTWI specification defines requirements over APIs like CLDC, MIDP, WMA, and MMAPI. It also sets minimum hardware requirements for things like screen size, number of colors, memory and more. The document provides an overview of the key areas covered in the JTWI specification and certification.
This document discusses managing live chats on a digital learning environment. It covers what web chats are, including that they are text-based and synchronous. It also discusses structuring chats as one-to-one, one-to-many, or many-to-many. Examples of using chats in e-learning include asking experts questions, discussing issues to enhance understanding, and post-course support. It provides tips for making chats successful, such as having a facilitator and purpose, recognizing contributions, typing fast, seeding content, and letting debate happen.
1. The document discusses how to create bespoke e-learning content and the role of instructional design.
2. It provides examples of instructional design principles like using scenarios, interactivity, and feedback to help learners practice skills.
3. The document shows how to apply action mapping to design e-learning by identifying goals, actions, and necessary knowledge.
O documento discute vários modelos de negócios relacionados a software open-source, incluindo suporte e treinamento, consultoria em softwares open-source, Software as a Service, e venda de pacotes de software proprietário baseado em código-fonte open-source. O documento também fornece conselhos sobre como iniciar e manter projetos de código aberto.
The Battle at Louisburg was a conflict between the French and British over power and land in Nova Scotia and the Ohio River Valley from 1754 to 1761. The French started it by refusing to give up control of the strategic fortress at Louisburg, which was the gateway to the St. Lawrence River. After James Wolfe took command of the British forces, they were able to conquer Louisburg from the French in July 1761, gaining control of the area. The British victory resulted in their gaining control of the mouth of the St. Lawrence River and weakening French power in North America.
Learning Pool Social Care Webinar PresentationPaul McElvaney
1. The document discusses a social care subscription service that provides e-learning courses for public sector employees.
2. It offers a comprehensive catalogue of courses on topics like safeguarding, assessments, and personalization. Courses can be customized to reference local documents and services.
3. The service provides support through learning consultants, an online community, and a help desk to help users succeed in their learning and see returns on their investment through potential cost savings.
The document proposes ideas to increase activity, growth, and promotion of the Learning Pool Community. It suggests creating a more engaging homepage, welcoming new members, encouraging profile completion and group participation. Members would earn stars for participating, which can be redeemed for rewards. Stars would also be earned for sharing content in the Learning Pool catalogue and modules forum. The goals are to make the community more active and link it closer to the Learning Pool catalogue.
Learning Pool's Mark Lynch and Kevin Gallagher on 'Next Generation DLE'.Paul McElvaney
The document discusses plans to migrate customers to the next generation of a learning management system called Next Generation DLE. Key points include:
1) The migration will involve analyzing current customer installations of varying complexity and developing a migration plan to move customers to the new system between February and June with little to no downtime.
2) The new system will provide more flexible themes, improved content management features like file repositories and activity locking, enhanced course completion tracking, and an updated HTML editor among other features.
3) A range of service levels will be available through a related Totara LMS product to support larger organizations with more sophisticated needs and limited resources.
MANAGING MULTI-GENERATIONS IN THE BARBADIAN WORKPLACE –
The Silent Crisis & New Strategies of Human Relations Management
For the first time since World War II, we are experiencing in the Western World
the interesting phenomenon of having four generations in the workplace sitting
and working side by side. In some cases, the baby boomers are working next to
their children and grandchildren of generations X and Y.
This phenomenon has attracted a lot of attention on the part of HR practitioners
in the USA but little research has been done to date in the Caribbean. This paper
will therefore seek to address a similar phenomenon taking place in the
Caribbean through the writer's own experience while serving on the Management
Team of a local statutory corporation.
The findings, though preliminary, are oft times humorous but can serve as a
linchpin to help us better understand the root cause of many of today's personnel
issues within the workplace. The paper further suggests that identifying this
phenomenon is a first step to creating solutions that cut across the needs of
these four generations.
The document discusses selecting a digital agency or agencies to handle various marketing tasks such as search optimization, media planning, creative development, and website development. It recommends first assessing internal marketing and IT capabilities and current agency relationships. The key needs should then be defined and potential agency partners evaluated based on their abilities in areas like creative, media, analytics, and technical skills. The best approach may involve using separate agencies for specialized tasks like search optimization versus a full-service digital agency.
The Battle at Louisburg was a conflict between the French and British over power and land in Nova Scotia and the Ohio River Valley from 1754 to 1761. The French started it by refusing to give up control of the strategic fortress at Louisburg, which was the gateway to the St. Lawrence River. After James Wolfe took command of the British forces, they were able to conquer Louisburg from the French in July 1761, gaining control of the area. The British victory resulted in their gaining control of the mouth of the St. Lawrence River and weakening French power in North America.
The document discusses several LayoutManagers in Java - FlowLayout, BorderLayout, CardLayout, and GridLayout. FlowLayout lays out components in left-to-right rows that wrap as needed. BorderLayout divides the container into five regions (north, south, east, west, center) that each hold one component. CardLayout stacks components like cards where only the top is visible and methods allow changing the visible component. GridLayout arranges components in a rectangular grid specified by rows and columns.
The document discusses the Java Technology for Wireless Industry (JTWI) Specification and Certification. It defines requirements for Java ME APIs that help create portable applications for wireless devices. The JTWI specification defines requirements over APIs like CLDC, MIDP, WMA, and MMAPI. It also sets minimum hardware requirements for things like screen size, number of colors, memory and more. The document provides an overview of the key areas covered in the JTWI specification and certification.
This document discusses managing live chats on a digital learning environment. It covers what web chats are, including that they are text-based and synchronous. It also discusses structuring chats as one-to-one, one-to-many, or many-to-many. Examples of using chats in e-learning include asking experts questions, discussing issues to enhance understanding, and post-course support. It provides tips for making chats successful, such as having a facilitator and purpose, recognizing contributions, typing fast, seeding content, and letting debate happen.
1. The document discusses how to create bespoke e-learning content and the role of instructional design.
2. It provides examples of instructional design principles like using scenarios, interactivity, and feedback to help learners practice skills.
3. The document shows how to apply action mapping to design e-learning by identifying goals, actions, and necessary knowledge.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
This document discusses lessons learned from analyzing three case studies of developer marketing initiatives:
1) Developer onboarding - Analyzing signup experiences identified issues like ambiguous verification notices, lengthy signup forms, and confusing account types that increased friction. Fixes like real-time feedback and clearer signup paths improved conversions by 50%.
2) Documentation - Lack of documentation made a new hardware platform difficult to use, undermining the 15% conversion rate. Addressing issues like nonexistent setup guides and unclear component functions by creating comprehensive documentation doubled the conversion rate.
3) Messaging - Confusing jargon, wasted visuals, and missed opportunities for feedback in messaging undermined brand preference. Simplifying language, prioritizing
The 8 step personal selling process. process of sellingAaron Dlamini
The document discusses the steps involved in the personal selling process. It describes 8 steps:
1) Prospecting to find potential customers
2) Pre-approach research and information gathering before a sales presentation
3) The sales approach to engage the potential customer
4) The sales presentation to explain the product or service
5) Trial closes during the presentation to gauge customer interest
6) Handling objections raised by the customer
7) Closing the sale to get the customer's commitment
8) Follow-up after the sale to ensure customer satisfaction.
The 8 step personal selling process. process of sellingAaron Dlamini
The document provides an overview of the selling process in 8 steps:
1. Prospecting to find potential customers
2. Gathering information about potential customers before making contact
3. Making initial contact with potential customers to start building a relationship
4. Assessing customer needs through asking questions to understand how to help them
5. Presenting product or service information tailored to addressing the customer's needs
6. Attempting to finalize the sale by addressing any objections
7. Continuing contact with customers after the sale to ensure satisfaction and build loyalty
8. Maintaining ongoing contact with potential and current customers to further business relationships
The 8 step personal selling process. process of sellingAaron Dlamini
The document discusses the steps involved in the personal selling process. It describes 8 steps:
1) Prospecting to find potential customers
2) Pre-approach research and information gathering before a sales presentation
3) The sales approach to engage the potential customer
4) The sales presentation to explain the product or service
5) Trial closes during the presentation to gauge customer interest
6) Handling objections that arise from the customer
7) Closing the sale to get the customer's commitment
8) Follow-up after the sale to ensure customer satisfaction.
The document provides an overview of social media marketing for recruitment. It discusses defining resources and target audiences, choosing appropriate social media platforms, planning content marketing, executing a strategy through regular posting and engagement, analyzing results, and identifying successes to repeat. The goal is to use social media for employer branding, social sourcing of candidates, and engaging online communities to build a talent pool. Regular, consistent posting across multiple platforms tailored to target audiences can provide returns even with limited resources if the hiring organization has a strong employer value proposition to promote.
30-Day Facebook PM Interview Study GuideLewis Lin 🦊
Excerpt from Lewis C. Lin's The Product Manager Interview https://interviewsteps.com/products/the-product-manager-interview-167-actual-questions-and-answers
The document provides a 5-step guide to generating insights from data:
1. Define what needs to be understood from the data
2. Identify barriers that could prevent insights such as selection and confirmation bias
3. Develop customer empathy through research to understand motivations
4. Take a step back before finalizing insights to ensure they are useful and consistent
5. Validate insights through research to ensure they differentiate and motivate the audience
To achieve buy-in, budget approval, or a project green light you must first engage. As marketers we study the art of engagement. We develop programs, content, and analytics to maximize engagement with our prospects, customers, and channel partners. We recognize that we must deliver content that educates, nurtures, and motivates. As marketers we recognize that we must deliver the right content, to the right people, at the right time, and through the right channel. And as marketers we understand that the most effective form of engagement results from storytelling.
So why do we fail so miserably at engaging our internal audience? More than any business unit, marketing should have perfected the business presentation. And yet, we often fall back into the bad habit of bullet-point heavy PowerPoint presentations, charts and graphs, and messaging that focuses on what’s missing versus what is possible.
In order to succeed you must create an internal environment for success. To do this you must guide the company to the realization that the initiative is a change for the better and that they are a part of that positive change. And much like engaging with your external audience, engaging with your internal audience requires preparation, analysis, relevant content with context, and storytelling.
7 Steps to Event Marketing Success - IMEX 2018Michael Doane
Explore the ins and outs of event marketing with Michael Doane. This presentation was originally shared with a group of meeting planners and trade show managers at IMEX 2018, the world's largest expo for exhibition organizers, in Las Vegas, NV.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
The document outlines steps and key components for small business marketing success presented by Dick Wooden and Julie Cooper. It discusses defining an ideal target customer and differentiating your business to attract them. It also covers creating marketing materials, establishing lead generation, automating marketing, and using a CRM system to manage relationships and follow up with customers. Workshops were proposed to help businesses determine their target market and develop their core difference.
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of TimesErin Murphy
The document summarizes Alyssa Dver's presentation on developing an effective marketing plan in a short amount of time. It outlines an 8-step process for small businesses to inventory their marketing efforts, develop powerful positioning and messaging, validate pricing, acquire and foster leads, and create a defendable marketing plan. The goal is to help businesses calm marketing anxieties and build a solid marketing strategy in a no-time, step-by-step approach.
Your Mobile App & The User Persona You Should Have.pdfAnadea3
This concise, information-packed e-book will walk you through the essential steps to craft detailed, insightful user personas that will ultimately elevate your business, using the real case from Anadea's practice.
What do Module Eight” has in for usThis module will discuss lorileemcclatchie
What do “Module Eight” has in for us?
This module will discuss the role and implications of market research in the marketing process. It will cover the advantages and disadvantages of collecting and analyzing both primary and secondary data. This module will illustrate how all the components of marketing work together, including market research, to increase the chances of product success in the marketplace.
How can you be successful this week?
Simple! Read/watch all the links to the resources (articles, website, videos, etc.) posted for this module. Don’t forget to click on the Module Overview Link and read it. Then complete the following activities:
Read the Textbook:
Marketing: An Introduction
, Chapter 4
Read the Marketing Concept Glossary VIII
Watch the Video: Brand Meaning and Identification
Participate in the Module Eight Discussion: Making Connections
Video Activity: Market Research
MyMarketingLab Simulation Activity: Market Research
For each activity you have to complete, make sure that you first review the Rubric that I will use to grade it. In this way, you will be able to hit each requirement, and your road to success will be guaranteed.
The Discussion
This discussion will allow you to put all the learning together. This is the discussion board where you will have to showcase all your new “Marketing Vocabulary.” Don’t forget to discuss market research! This is the topic where every marketing activity starts!
As an additional resource watch the following Video on "Reptilian Marketing" which will provide abundant information on how & why Marketing Research is conducted:
Direct Link:https://www.youtube.com/watch?v=uoK9lIhzBjw
Start by reading and reviewing the articles posted, and then answer the question(s) posted in the Discussion Forum.
For your initial post (1) you must:
Compose a post of one to two paragraphs
Complete the initial post on Thursday night and the reply to your peers by Sunday night.
Responses to your peers must demonstrate a depth and think. Keep in mind that I grade quality and not quantity. As your first marketing activity in this class, make sure you deliver VALUE being an exceptional contributor to the Discussion Forum.
Module Eight: Market Research
Learning Objectives
Upon completion of the course, students will be able to:
Identify reasons to conduct market research
Describe the different types of primary and secondary market research
Apply research options to a real-world market scenario
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 4
This chapter provides an introduction to the market research process and the types of market research approaches used by companies.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary VIII
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this wee ...
COM 310 Final Project Guidelines and Rubric Overview .docxclarebernice
COM 310 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a social media consultation document.
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help
prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic
planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
In this assessment, you will explore strategic social media use for an existing organization of your choice. This paper will cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can be used in tandem to reach organizational goals. You will be both creative and strategic and align
goals to specific tactics on each platform of your choice. You will also include a plan of action to guide decision making when negative comments make a
community toxic or when opportunities present themselves to engage the audience in positive communication.
The project is divided into two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Three and Five. The final product will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Illustrate social media best practices for achieving organizational goals
Choose appropriate social media content for meeting the communications needs and goals of organizations
Analyze the effectiveness of social media strategies for various personal, professional, and organizational goals
Devise effective approaches for constructively addressing audience feedback on social media
Prompt
For this assessment, you will first identify a local business with little or no social media presence (if there is an issue with access to a local business, work with
your instructor to identify one you may use). Assume you have been asked to create a social media consultation document to help executives understand and
plan for social media. This paper will be informational and is not specifically a social media strategy. Instead, it is meant to inform decision makers and provide
them the information they would need to begin creating a social media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the opportunity to research the history of social media and identify best practices regarding the use of
social media. This will allow you t ...
Similar to Learning Pool's Lindsey Rees on 'How to create bespoke e-learning'. (20)
The document discusses a project to develop an electronic licensing system for Hackney carriages. It outlines the background and licensing request, and describes the solution created and demo, along with positive results and unforeseen benefits. The final section briefly discusses future plans.
The document discusses generational differences between Baby Boomers and Generation Y in the workplace. It provides perspectives from Anne-Louise Clark, a Baby Boomer, and Rahima Shariff, a member of Generation Y, at three points in Rahima's first job: before starting, after one month, and after six months. It also outlines some of the key differences between how each generation seeks fulfillment and opportunities at work according to research. Both generations express learning more about working with those from other generations over Rahima's first six months on the job.
The Newport City Council implemented an online performance management system to conduct employee appraisals. The system included online training courses for managers and forms to collect completed reviews. After the first year of using the system, completion of employee appraisals increased authority-wide by 65% and the Corporate Services department achieved a 92% completion rate. Managers are now more regularly having performance conversations with their employees and competency frameworks are becoming more embedded in the review process.
Cardiff Council Academy provides training to staff at different levels, including Foundation, Practitioner, and Expert levels. Training is also available in specialized virtual zones like the Virtual Area and through accelerated programs like APL/Fast Track. The Academy aims to develop staff skills and expertise through a structured multi-level training system.
The Surf Life Saving Association of Wales (SLSAW) aims to prevent drowning through lifesaving and competition. It currently has 2500 members across 26 clubs in Wales. Training is delivered manually by club trainers with testing done in beach environments. SLSAW plans to develop an e-learning system to provide more consistent, accessible training given the geography of Wales. The initial system will include online learning modules, tests, and materials for surf lifeguard and junior surf lifesaver awards. This is hoped to improve consistency, interaction, pass rates, and retained knowledge to produce better lifeguards. In the future, the system may expand its content to other awards and open materials to other organizations and schools.
UNISON in Wales provides lifelong learning opportunities to over 100,000 members across various sectors through several learning projects funded by the Wales Union Learning Fund. These projects aim to support basic skills in the workplace, promote lifelong learning through roadshows and courses, and help union learning reps. While distance and time off from work pose issues, UNISON developed an online basic skills awareness module on its learning pool site to facilitate large-scale learning. Future plans include branch training, certificated courses, and modules on supporting dyslexia and e-learning to further learning opportunities for members.
Learning Pool Webinar: Brand new new authoring tool templatesPaul McElvaney
The document introduces the new features of Authoring Tool Version 6 including new transition effects, templates like a missing words quiz and jukebox multimedia, enhanced drag and drop interactions, accessibility improvements, and a timeline multimedia template. It concludes by announcing an upcoming demonstration of these new features.
Learning Pool webinar: Engage more to learn morePaul McElvaney
The document discusses Learning Pool's online community for public sector professionals. It notes that over 7,500 people from over 80% of councils are members. Members can connect with like-minded individuals, share best practices and resources to avoid duplicating work, and form partnerships. Tips are provided for getting the most out of the community, including checking in regularly, asking questions, welcoming new people, and starting or joining conversations.
Totara is proposed as a learning management solution for Wendy Henry's organization to improve learning and performance management processes. It would consolidate learning records, enable managers to more easily track team development, and give learners more control over their plans and evidence. The benefits include automated practices, reduced costs, improved appraisals, a learning content repository, and more efficient processes. A phased implementation strategy is recommended to prepare the environment and roll out aspects gradually that engage users and promote improved processes over the technology.
Learning Pool Webinar: Creating, editing and using imagesPaul McElvaney
This document provides an overview of a webinar on creating, editing, and using images in PowerPoint. The webinar will cover how to build an image from scratch in PowerPoint using drawing tools, create a collage image using an online tool called Picnik, add text and frames to images, change image layouts, and save final images. Resources for further learning are also listed.
The document discusses managing stress and provides information on stress, its causes, symptoms, and strategies for coping with stress. It defines stress and differentiates between eustress (positive stress) and distress (negative stress). It then outlines common sources of distress and symptoms before detailing approaches for identifying the sources of stress, changing what you can, utilizing internal and external resources to build resilience, and creating a vision of effectively handling stress. Recommendations are provided for relaxation techniques, lifestyle behaviors, and books on managing stress and developing resilience.
Learning Pool Finance: E-learning for budget managersPaul McElvaney
The Learning Pool Finance document describes an online learning platform developed for employees in the public sector. The platform provides e-learning courses focused on finance training, which is important for budget managers and financial control. The initial courses include a 3-hour course called "A Year in the Life of the Budget Manager" and a 1-hour course called "Local Government Finance Explained". The e-learning courses are designed to be accessed flexibly and provide an engaging learning experience through activities, videos, and interactive exercises. Subscription pricing is based on the number of learners and ranges from £3,000 to £6,000 per year.
Learning Pool: Work life balance 1 the secrets to building confidence resili...Paul McElvaney
In the first part of Learning Pool's Work/Life Balance webinars, let Life Coach Tracy Dempsey show you how you can successfully build confidence, resilience and motivation.
This document discusses DLE samples. DLE stands for Deep Learning Engine and samples are examples that demonstrate how the Deep Learning Engine works. The samples help users understand the capabilities of the Deep Learning Engine and how they can utilize it for their own applications.
Learning Pool Webinar: Designing Great DLE CoursesPaul McElvaney
This document summarizes best practices for designing an online course in a digital learning environment (DLE). It covers creating course categories and courses, adding resources and activities, and maintaining consistency, using images and help text, giving courses descriptive names, and providing a logical flow from beginning to end. The webinar aimed to provide guidance on effective DLE course design and structure to tell a clear story and support learner comprehension.
Learning Pool Customer of the Year Awards 2011Paul McElvaney
This document outlines the winners of various awards presented at an event in 2011, including:
- Customer of the Year 2011: Wigan Council
- Most Enthusiastic Newcomer 2011: Stuart Gilbert, Blackpool Council
- Most Aspiring E-learning Graduate/Trainee 2011: ArujHaider, Westminster City Council
- Best Use of Learning Pool Technology 2011: Norfolk County Council
- Learning Pool Ambassador 2011: Bill Heasman, Devon County Council and Pete Veasey, Leicester City Council
- Overall Customer of the Year 2011: London Borough of Waltham Forest
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...Diana Rendina
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
9. Action Mapping Example STEP 1: Identify the business goal Good: Increase widget sales 8% by Q4 Avoid: Salespeople should know all the widget features
10. Action Mapping Steps STEP 2: Identify what people need to do to reach that goal To increase sales, our salespeople must: Ask questions that uncover a customer’s needs. Identify the best widget for the customer. Emphasize the benefits that will matter most to the customer. These statements describe actions, not knowledge
11. Action Mapping Steps STEP 3: Design activities that help people practise each behaviour A fictional customer appears. The learner chooses questions that will reveal the customer’s needs. A customer wants to reduce their electricity use. The learner identifies the best widget and explains their choice. Avoid fact checks and trivia games. These don’t happen in the real world.
12. Action Mapping Steps STEP 4: Identify what people (really, really) need to know Identify the information that the learners must have to complete each practice activity. We should cover the history of widgets! We should describe the supply chain for widget parts.
13. Task: Apply action mapping principles to the following… Content: Dealing with subject access requests involving other people’s information Target audience: Contact centre staff at Wickstafford Council
16. Demos Homes for Islington: Mental Health Awareness http://www.learningpool.com/hfi/mod/scorm/player.php?a=296&scoid=931 Powys: People Manager http://www.learningpool.com/powys/mod/scorm/player.php?a=237&scoid=629 Blaenau Gwent/Home Office: Community Safety Partnerships http://www.learningpool.com/communitysafety/mod/scorm/player.php?a=251&scoid=841 Social Media Blog Video Leadership Videos
17. Subject Access Request Example STEP 1: Identify the business goal Call centre staff to be able to correctly decide when to disclose information following a subject access request
18. Subject Access Request Example STEP 2: Identify what people need to do to reach that goal Identify if the information requested relates to other individuals as well as the individual making the request Identify if it is possible to comply with the request without revealing information which relates to and identifies a third party individual If possible, obtain consent from third party If not possible, decide whether it would it be reasonable to disclose without consent
19. Subject Access Request Example STEP 3: Design activities that help people practise each behaviour Identify if the information requested relates to other individuals as well as the individual making the request Show a number of different potential scenarios including the request and the associated requested information. Ask the learner to make a judgement on whether disclosure would affect a third party. This could be extended to an online resource with a variety of scenarios that are available as a reference for learners whilst doing their daily role. These could be used if they are unsure, to help them compare the current decsion to some model answers.
20. Subject Access Request Example STEP 4: Identify what people (really, really) need to know In this instance, really very little. If you are concerned about launching straight in you could give a couple of example scenarios with appropriate responses before getting them to decide.