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16 Practical Insights from Designing Software

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16 Practical Insights from Designing Software

  1. 1. 18 practical insights from designing software Kok Chiann UX Manager, Ezypay & iconnect360
  2. 2. I’m here to share about practical insights
  3. 3. Design Communication Attitude
  4. 4. Design UX is the new black, it’s everyone’s favourite topic
  5. 5. Don’t forget the user 1 Don’t jump right in. Remember, your design’s purpose is to enable outcomes for users. Sufficient understanding of user’s needs enable informed design decisions, and of course better design.
  6. 6. Perfection isn’t the goal Be pragmatic. The goal is to deliver value in making things as good as they can be for users, within the available constraints. "The other learning is that the goal is not perfection. There is never enough time or resources to reach perfection, even if perfection were possible." Arnie Lund, GE Global Research Connected Experinece Labs Technology Leader and UX Innovation Lab Manager 2
  7. 7. Understand costs & ROI Every design decision, from UI pattern to control, would come at a cost (engineering, testing, support, etc), so the key question here is will this design be worth shipping and yield sufficient ROI? The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The 80/20 Rule 3
  8. 8. Function > Usability > Aesthetics It’s in that order. Now you know what to drop to ship your minimum viable solution. BeoPlay A9 | Bang and Olufsen 4
  9. 9. Consistency is key With consistent UI, users would learn an experience once and similar experiences would have improved affordance, improving user confidence in knowing what to expect. 5
  10. 10. Don’t be overly attached Get used to iterating on designs towards a better outcome. The software world is evolving at a rapid pace, it’s a game of either keeping up, or getting outrun by your competitor. 6
  11. 11. Write effective copy 80% of UI design is still words. Copy makes and breaks design. 7
  12. 12. Knowledge is power Staying grounded in information is crucial. Everything from understanding your customers and users, the product strategy, business goals, target market trends, etc. 8
  13. 13. Lose the battle, win the war Not all battles are worth winning. Know when to back-off. Focus your energy on battles (or designs) to win the war. 9
  14. 14. Communication Soft skills, often forgotten by designers
  15. 15. Tell stories To frame and pitch your how users would journey through the experience you have designed. Stories are easier to understand. 10
  16. 16. Put your sales hat on To get your design shipped, be prepared to sell, sell, and sell 11
  17. 17. Manage expectations Of everyone you’re collaborating or working closely with – Engineers, Stakeholders, Users, etc 12
  18. 18. Attitude Skills can be trained. Attitude on the other hand…
  19. 19. Be a team player You’ll need help to ship a design (Unless you’re a one-person-show) , collaborate and work as a team towards better outcomes. 13
  20. 20. Digest criticism Critique doesn’t exist so that people can air their unfounded opinions. It exists so you can accelerate the time it takes to get to the best possible product. “Criticism may be based on opinion, but that’s what makes it valuable. It gives us a taste of why people will eventually love or hate our work.” Katie Dill, Airbnb's Head of Experience Design 14
  21. 21. Say “I’ll do it” Don’t limit yourself, be the change you seek. The more you do, the more you learn. Faster. 15
  22. 22. Understand yourself There are many disciplines in UX – interaction design, visual design, user research, etc. Know your strengths so you can play to them, and also which areas you need to develop. 16
  23. 23. Work smart Think lean. Drop unnecessary waste. Always think about how you can improve the process and get quality outcomes faster. 17
  24. 24. Never stop learning It’s your responsibility to learn yourself. Don’t expect to be spoon-fed. Ask, question, try new things and ultimately, learn. 18
  25. 25. Wrap up With a quick summary
  26. 26. Design Communication Attitude Don’t forget the user Perfection isn’t the goal Understand cost & ROI Function > Usability > Aesthetics Consistency is key Don’t be overly attached Write effective copy Knowledge is power Lose the battle, win the war Tell stories Put your sales hat on Manage expectations Be a team player Digest criticism Say “I’ll do it” Understand yourself Work smart Never stop learning
  27. 27. Q & A Thank You! kok.chiann@iconnect360.com kokchiann.com

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