This document discusses the Lean Startup methodology for building products and services that meet customer needs with minimal investment. It outlines stages like validating problems, defining solutions through iterations, and creating minimum viable products (MVPs) to test hypotheses through qualitative and quantitative customer interviews and feedback. Pivots may be needed if the plan is not working, while optimizations can accelerate the plan. The goal is to define a unique value proposition and build an effective landing page that converts unaware visitors into passionate happy customers.

1. Lean Startup
Design products and services which meet
the consumer demand, with a minimum initial investment
From Running Lean (Ash Maurya) in 10 slides
@jolyjerome

2. How I built something people want?
Do I have a problem worth solving?
Stages

3. Lean canvas

4. The validated learning loop

5. Verify hypothesis
Understand problem
Define a solution
iterate toward product/market fit
Validate Qualitatively (micro scale)
Verify Quantitatively (macro scale)

6. MVP
3 questions :
- Is it something customers want (must have)?
- will they pay for?
- If not who?
The minimum set of features set to address the right set of
problems : MVP (eliminate "nice to have" and "don't need")

7. The 3 interviews
Problem interview
Solution interview
MVP interview
Is less about pitching and more about learning

8. Pivot
Pivots are about finding a plan that work
Optimizations are about accelerating that plan

9. Unique value proposition
Supporting visual
A clear call to action (try us for free)
Invitation to learn more (take a tour or email)
Social proof (testimonials)
Landing Page

10. Pirate metrics
Passionate Happy Customer
Unaware visitors