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Optimize Everything : A framework for solving your BIGGEST Problems Through Optimization
The document presents a framework for problem solution management (PSM) aimed at improving return on investment (ROI) by focusing on identifying and solving key problems within an organization. It emphasizes the importance of setting SMART goals, validating root issues, and conducting hypotheses-driven experiments to enhance outcomes, specifically targeting increased order conversion rates. Overall, it advocates for leveraging challenges as valuable assets and encourages a systematic approach to experimentation and problem-solving across various organizational domains.
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Optimize Everything : A framework for solving your BIGGEST Problems Through Optimization
- 1. Opticon Ryan Garner Co-Founder &CPO, Clearhead @ryanTgarner ryan@clearhead.me Experiment Everywhere A framework for solving your BIGGEST problems and winning more in the process
- 2.
- 3. have i gota solution for you! “10 test ideas guaranteed to boost the bottom line.” “Responsive design…Everybody’s doing it.” “Top 5 experiences to start personalizing now.” solution solution solution solution solutionsolution solutiongoal goal
- 4. the problems 1 Toomany inconclusive results Limited resources being invested on ideas that didn’t yield ROI2 Running into dead-ends3
- 5. why do ideasfail? 1 Why do they succeed? Why are results inconclusive?2 How do we improve the odds of generating ROI?3
- 7. “A Lesson inInnovation – Why did the Segway Fail?” By: Paul Sloane
- 12. “Uber Solves theFundamental Problem of the Marketplace” By: Steven Horwitz | 6.24.15
- 13. “If I hadone hour to save the world, I would spend fifty-five minutes defining the problem… and only five minutes finding the solution.” - Albert Einstein
- 14. laws of ROI Returnsgo up when the problems go down. Returns go down when the problems go up. Returns stay flat when the problems stay flat. = problems returns
- 15. our cheat code 1Love your problems. They are your most valuable assets. Find them. Understand them. Size and prioritize them.2 Then focus your investments in solving them.3 Take the problems down and ROI goes up.4
- 16. A simple, unifyingframework designed to take advantage of this law by focusing our workflow and investments on solving Problems. Problem Solution Management (PSM) | Optimize Everything presented by Clearhead16 goals problems 1 2 3 PS Ps pS ps 1 2 3 4 hypotheses prioritized by data 1 3 experiments validated by data outcomes product roadmap design containment capabilities
- 17. “A good archeris known not by his arrows but by his aim.” - Thomas Fuller
- 18. Goals 1 Make themS.M.A.R.T. Prioritize & stack rank2 Obtain leadership sign-off3 Share across organization. Is everybody on-board?4
- 19. Goals • specific • measurable •actionable • realistic • time based S M A R T Ask Yourself? We want to make it easier for our customers to order. poorly defined goal We want to increase order conversion rates by 20% over the next 12 months. well defined goal • Identify goals • Confirm KPIs • Prioritize & stack rank • Obtain leadership sign-off • Share across organization Steps
- 20. ? ? We wantto increase order conversion rates by 20% over the next 12 months. goal
- 21. “a problem wellput is half solved.” - John Dewey
- 22. Problems 1 Find them Validatethat they are real2 Get to the root3 Size and prioritize4
- 23. How to findthem 1 Internal brainstorm Session recordings2 Customer service team3 Customer surveys & research4 Analytics5
- 27. Get to theroot! First-time visitors do not understand the filters and facets we are providing to browse our products. not the root problem First-time visitors do not want to use filters and facets to browse our products. They want an expert’s recommendation based on their needs, and we don’t currently offer that. the root problem
- 28. ? First time userswant an expert’s recommendation based on their needs, and we don’t offer that. problem We want to increase order conversion rates by 20% over the next 12 months. goal ?
- 29. “Determine the thingthat can and shall be done, and then we shall find the way.” - Abraham Lincoln
- 30. Solution Hypotheses 1 Getspecific Will they solve the problem?2 Will they cause new problems? What?3
- 31. Solution Hypotheses I believeif we design a recommendation tool that uses customer preferences to recommend the most popular matching blender, we can significantly improve order conversion rates. good hypothesis • Will it solve the root problem? • Will it cause new problems? • Is the change specific? Ask Yourself? • Try stating the hypothesis as: • I believe that… • If I am right then… Tips I believe we should improve how first-time visitors find products. poorly formed hypothesis
- 32. design a recommendationtool that uses customer preferences to recommend the most popular matching blender solution We want to increase order conversion rates by 20% over the next 12 months. goal First time users want an expert’s recommendation based on their needs, and we don’t offer that. problem ?
- 33. Experiment Increase order conversionrates by 20% over the next 12 months The Goal First time users want an expert’s recommendation based on their needs The Problem Design a recommendation tool that uses a customer’s preferences to recommend them the most popular matching blender The Solution
- 34. Experiment Increase order conversionrates by 20% over the next 12 months The Goal First time users want an expert’s recommendation based on their needs The Problem Design a recommendation tool that uses a customer’s preferences to recommend them the most popular matching blender The Solution
- 35. Experiment Increase order conversionrates by 20% over the next 12 months The Goal First time users want an expert’s recommendation based on their needs The Problem Design a recommendation tool that uses a customer’s preferences to recommend them the most popular matching blender The Solution
- 36. Experiment Increase order conversionrates by 20% over the next 12 months The Goal First time users want an expert’s recommendation based on their needs The Problem Design a recommendation tool that uses a customer’s preferences to recommend them the most popular matching blender The Solution
- 37. Experiment Increase order conversionrates by 20% over the next 12 months The Goal First time users want an expert’s recommendation based on their needs The Problem Design a recommendation tool that uses a customer’s preferences to recommend them the most popular matching blender The Solution
- 38. Experiment Increase order conversionrates by 20% over the next 12 months The Goal First time users want an expert’s recommendation based on their needs The Problem Design a recommendation tool that uses a customer’s preferences to recommend them the most popular matching blender The Solution
- 40. Every goal. Everyproblem. Everywhere. 1 Organizational readiness problems Sales & marketing2 HR / employee retention3 Products of all types - IVR, OTT, IoT4 Everywhere5
- 41. Your PSM Portfolio solution solution #retain-talent#grow-sales#improve-margins solution solution hypotheses solution hypotheses solution hypotheses problem problem problem
- 42. Takeaways 1 Returns goup when problems go down. Want more returns? Focus your investments on solving them.2 PSM is a framework designed to put problems in the center.3 Experiment everywhere.4
- 43. thank you. Ryan Garner Co-Founder& CPO, Clearhead @ryanTgarner | ryan@clearhead.me