Technical

entrepreneurship
gus@lewagon.org
1) Product pitch
2) Find your market fit
3) Build & Scale
Roadmap
Roadmap
Measure
1) Product pitch
2) Find your market fit
3) Build & Scale
1) Product pitch
Pain
What do people suffer from? 

Target
Who are suffering from that?
Solution
How do I answer their need?
‘Fall in love with the
problem, not the solution’
Pain
Scarce lodging options during big events in SF


Pain
Scarce lodging options during big events in SF


Target
Event attendees who were unable to book a hotel
Pain
Scarce lodging options during big events in SF


Target
Event attendees who were unable to book a hotel
Solution
Short-term living, breakfast and unique business
networking opportunity
MedpicsGreenThumbs
What’s their product pitch?
Example #1
Local, curated design &
fashion marketplace
Private spaces on-
demand to work, focus &
relax by hours
26 Value Proposition Examples
2) Product / Market fit


Activation

Revenue

Retention

Referral
Acquisition
Do people want 

my service?
Step #0
You need somewhere
to bring and activate people
…
Landing page
or
Landing page tools
Learn frontend
Languages
CSS libraries


Activation

Revenue

Retention

Referral
Acquisition
How do people
know I exist?
Coupons / Partnerships
…
Newsletter
Upload emails on FB-ads
Create look-alike audiences
Paid ads
Whatever works
- Big Events
- Paying influencers
- PRs
- …


Activation

Revenue

Retention

Referral
Acquisition
What do I want
people to do?
Set metrics
-
+
Likes, followers
Subscribers
Applications
Pre-orders…
Set metrics
Vanity metrics
Overall likes



likes / followers
vs.
Sheltair example
Activation = 1st Booking
Sheltair example
Revenue = Hours booked
Measure
How good is
my Acquisition?
Acquisition (GA)
Bounce rate
Which campaign
is working?
Utm-ize your URL
to differentiate between campaigns
Let’s add UTM on lewagon.com
using a URL builder plugin
On-Demand example
Purchases by UTM
How good is
my Activation?
Activation (subscriptions)
Activation (subscriptions)
How good is
my Revenue?
Revenue
(Stripe / Mixpanel dashboard)
Do my customers
repeat the experience?
Retention
(Cohort)
Do my customers
recommend me ?
Revenue
(Ask / Track)
3) Build (MVP)
Minimum viable product
The simplest set of product
features that delivers value
to your target customer
Minimum viable product
Tip #1
Use third party services
CMS - choose wisely
Test - Prototype
Test - Prototype
Add Services - no coding skills :)
They give you embed button
Newsletter
Web-forms
Survey
Support
Payment
Analytics
Let’s build an apply form
and test it
What do these services

have in common?
APIs
“Software is eating the world”

Web-101
Web-101
Web-101
Web-101
Human interface
Readable content

HTML / CSS
Programming interface
Structured data
{"richestPeople":[
{"firstName":"Bill", “lastName":"Gates", “value":"81"},
{"firstName":"Carlos", “lastName":"Slim", “value”:"79"},
{"firstName":"Warren", “lastName":"Buffet", "value":"72"}
]}
API
Let’s compare
https://api.github.com/users/devitagus
https://github.com/devitagus
Github website
Github API
Let’s play with Facebook graph API
Tip #2
Connect APIs to automate tasks
Use APIs connectors like Zapier
Le Wagon
Zap #1
Le Wagon
Zap #2
Tip #3
Connect everything to Slack
Example of Le Wagon
#channel
+
Tip #4
Engage customers with Intercom
Example of Le Wagon
automated email
Prototyping - Take aways
1. Pick right services for your MVP
2. Automate tasks with Zapier
3. Centralize info with Slack integrations
4. Engage your customers with Intercom
Scale
Go Full Stack
2 options
Find a CTO
or
DIY
http://lewagon.com/apply
Thank you!

Tech Entrepreneurship Workshop | Le Wagon Barcelona