This presentation outlines a six stage process for SaaS companies to implement an effective onboarding strategy to convert free trial users into paying customers. The six stages include: 1) developing a strategic marketing plan, 2) generating trial signups, 3) refining the software performance, 4) ongoing communication with trial users, 5) building customer loyalty, and 6) follow up communications for non-converting users to gain insights. Implementing this full funnel approach from trial to conversion is presented as key to growing a SaaS business through an introductory free trial offer.