Want to have a brief podcast fly over? What is a podcast? Could you create one? What does it mean for your business? Does podcasting even make sense for what you're doing as a business. Check out a few of our favorites and why we like them. For a deep dive into podcasting, check out the links in our presentation or check out #IdeaFactoryCHA.

1. Podcasting,
why should you care?
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2. What’s a podcast?
Pod·cast
pädˌkast/
Noun
a digital audio file made available on the Internet for downloading to a computer or
portable media player, typically available as a series, new installments of which can
be received by subscribers automatically.
Thanks, Google for this clear and concise definition!
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#IdeaFactoryCHA

3. What’s a podcast, continued..
Podcasts are the new radio! The best things about a podcast are:
● They can cover about any topic under the sun. Pick a topic and there is probably
a podcast about it.
● Businesses, celebrities, educators, authors, just about anyone with a way to
record a sound and access to the Internet can create a podcast.
● Podcasts are shareable on social media.
● You can include them on your website.
● People can subscribe to your podcast so they don’t miss a broadcast!
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#IdeaFactoryCHA

4. Why Podcast?
● You’ll want to treat your podcast like any other brand awareness or
marketing funnel. Podcasts are a way to do both.
● Podcasts are ideal for those that have generated a serious amount of
content and business connections. This is because you’ll want to
consistently release episodes for your listeners.
● Once you’ve built a podcast audience, you can sell advertising and
sponsorships. Being able to do this well depends on the quantity of
listeners, and if the listeners are desired by advertisers or sponsorships.
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#IdeaFactoryCHA

5. Podcast facts
Podcasting is on the rise, but
according the Pew Research
Center and the Edison Research
Survey podcasts are lagging
behind other forms of media
exposure in popularity.
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#IdeaFactoryCHA

6. Podcast “mechanical” basics
LifeHacker took a survey of the most popular audio editing tools. Their number
one open-source, free, cross platform audio editing tool was Audacity. They
also highlight the contenders for other audio editing.
LifeHacker even has a How to Start Your own Podcast post that walks you
through the basics of recommended hardware and making everything work
through Audacity.
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#IdeaFactoryCHA

7. Podcast Where to Listen
Podcast popularity is measured in downloads and subscriptions. If you’re the
podcaster it could be advertising or sponsorship dollars. How do you listen to a
podcast?
● iTunes for Mac
● Google Play for Android. Podcast Republic works really well.
● Windows App Store for desktop/laptop listening
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8. Some of Our Favorite Podcasts
Magic Lessons with Elizabeth Gilbert
Meet a batch of aspiring artists that Elizabeth Gilbert helps to overcome their fears and create more
joyfully. It’s a great way to get inspired.
Social Media Marketing Happy Hour
Happy Hour Marketing provides social media and online marketing tips, training and strategy for small
business owners, entrepreneurs, direct selling and network marketing professionals. This is great for a
quick daily 15 min. listen.
Success Insider
Success Magazine interviews with fascinating prominent business, creative and thought leaders.
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#IdeaFactoryCHA

9. Some of Our Favorite Podcasts
The Blog Millionaire
Learn some of the secret blogging strategies used by professional bloggers to grow their traffic.
Brandon Gaille, built his blog to over 1 million monthly visitors in less than two years.
TED Radio Hour
TED Talks grouped by a topic and highlighted in the TED Radio Hour on NPR.
Wait, Wait Don’t Tell Me
Weekly hour-long quiz program. Test your knowledge against some of the best and brightest in the
news and entertainment world. Figure out what's real news and what's made up.
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#IdeaFactoryCHA

10. Hope we inspired you!
Want to find out more about how we help our clients?
www.TheConciergeOfficeSuites.com
The Concierge Office Suites
633 Chestnut Street, Suite 600 ■ Chattanooga, TN 37450
Call: 423-266-6388
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