2. 2
Module M3 Getting started with a digital business
Competence
unit
U3.1 Generating and evaluating
a digital business idea
Learning
outcome
List possible digital
business ideas for me
Type of
resource
PowerPoint Presentation
(PPT)
Type of
learning
Face-to-face
Resource title
Brainstorming Your Digital
Business Idea
Learning
hours
1h
Contents
- The importance of a digital business
- How to identify a digital business idea
- Key enablers for idea generation
4. 4
How many of you
have recently
carried out an
electronic
transaction?
The majority, I
guess
Source: https://pixabay.com/
5. ▪ Lowest prices;
▪ Convenience of shopping;
▪ Less time to make a
purchase;
▪ Certainty of legal rights
and guarantees;
▪ Web reliability;
▪ Easy use of websites.
There are plenty of reasons that the consumers
choose the web for their purchases:
▪ Purchasing power 24 hours
in 24 hours and seven days a
week;
▪ Possibility of cross-border
purchases;
▪ Greater variety of
products/services;
▪ Opportunity to read reviews
and feedback from other
consumers.
5
7. 7
Source: https://pixabay.com/
Are you interested
in starting a digital
business , but
don’t know what
product or service
you might sell?
Here are some
steps to
brainstorming a
digital business
idea
8. HOW TO IDENTIFY A DIGITAL BUSINESS IDEA (1)
8
2. Keep up with current
events and be ready to
grasp any opportunities
Tips: watch the news, ready
newspapers and magazines
in order to identify market
trends. The more
information you have, the
better decisions you can
make.
1. Examine your own skill
set for business ideas
Ask yourself the following:
- What have I done?
- What can I do?
- Will people be willing to
pay for my products or
services?
9. HOW TO IDENTIFY A DIGITAL BUSINESS IDEA (2)
9
3. Invent a new product or
service
Tips: Look closely around you
and identify market needs that
are not being met. Focus on
particular target groups and
brainstorm digital business
ideas that could be of interest.
Think about Uber or AirBnb
which have perfected new
solutions to common
problems.
Source: pxhere.com
10. HOW TO IDENTIFY A DIGITAL BUSINESS IDEA (3)
10
5. Investigate other
markets
Tips:try to find out about
other cultures and
investigate other market
opportunities as the power
of the internet might allow
to your idea to travel across
borders.
4. Add value to and/or
improve an existing product
Tips: think of how you could
put a product/service through
an additional process which
would increase its value,
including but not only its
monetary value. Start
generating ideas by looking at
products you already use and
imagine as to how they could
be better.
11. HOW TO IDENTIFY A DIGITAL BUSINESS IDEA (4)
11
6. Get on the bandwagon
Tips: observe any growing
movements in support of a
cause that attract a lot of
social media attention.
What digital business ideas
can you develop along these
lines?
Source: https://pixabay.com/
13. Belief in yourself!
Believe to your creative
power; believe that ideas
will come to you if you stay
alert. If you have a positive
attitude then you will
perform better.
KEY ENABLERS FOR IDEA GENERATION (1)
Creative loafing time!
Listen to your favourite
music, go for a walk, take a
nap, play with your kids; in
general, take a break from
that feeling of “obligation.”
Your mind needs to rest as
to come up with creative
ideas 13
14. KEY ENABLERS FOR IDEA GENERATION (2)
14
Change of environment!
Change your everyday
setting for your thought to
change directions and
process. Go to a nearby
coffee shop instead of your
office, or hold your
discussion while taking a
walk in a park
15. Shutting out distractions!
Try to keep your thinking
space, literally and
figuratively, as clear as
possible. Divert your phone
calls, log out from social
media, close the door,
focus on your task
KEY ENABLERS FOR IDEA GENERATION (3)
Fun and humour!
Keep your spirits up when
times are tough. Fun and
humour are essential
ingredients for team
building and collaboration.
They will definitely help you
get your creative juices
flowing 15
16. LET’S REVIEW SOME OF OUR POINTS
Getting conscious of
the importance of
online transactions
in our daily lives
How important are online
transactions in our lives?
What are the reasons that
consumers choose to purchase
online?
Brainstorming and
identifying digital
business ideas
What are the steps that could
help you generate ideas?
What are the most relevant tips
for you to follow?
Key enablers for
idea generation
Enablers are activities and
actions that assist with, rather
than directly provoke, idea
generation. They create a
positive atmosphere and help
your creativity grow.
16
17. This project has been funded with support from the European Commission.
This publication reflec ts the vi ews onl y of the aut hor , and the Commission cannot
be held responsible for any use which may be made of the information contained therein.
Project Number: 2018-1-UK01-KA202-047909
