Evaluation in to existing factual
Here is a piece of factual writing addressing
and discouraging what happens if you buy a
pet from a pet store.
The first thing that you see when looking at
this leaflet/poster is the picture of the dog
in it’s kennel with it’s nose sticking out, this
is giving people the interpretation that the
conditions they are living in are like being in
prison, and then some smaller images of
puppies with a caption above of ‘puppies
are dying!’ by putting this, it’s automatically
making the audience feel guilty for innocent
and young lives being taken.
The colour scheme that they have used for
the writing is powerful as they have used
red and black, which connotes danger and seriousness, which describes this topic in itself. By using
the red font for the main part of the topic it’s automatically grabbing the audience’s attention, this is
giving a quick visual message about the leaflet/poster.
Red bullet points have also been used so that when you see them and go on to read the text next to
them, you think that what they are about to read could be quick raw or distressing.
To keep an audiences attention, the message needs to be quick and easy to read, which they have
done, they have used nippy sentences, though they could be a bit shorter. Registering is a certain
language that has been used to tell the message, and for this poster they have used a mix of formal
and informal writing, the first paragraph second and third line down they have put “save pathetic
pet shop animals”, this isn’t formal text because of the word ‘pathetic’ being slotted in to what they
are saying, though at the same time it is because it isn’t a slang word, it’s just not something you
would expect to see in a leaflet/poster of a company that is trying to save animals. The type of text
that they have used is more of a feminine font as well, so this shows that they have used a serif font.
This will attract a female audience more so, as well as the fact that they have used cute animals to
Avoiding ambiguity, this is where there can be room for interpretation from readers, in this article
they have done well to keep it so that there isn’t any room for it, they have kept what they have said
clear enough so that the audience will fully understand the message that they are trying to get
across. Though in their poster/leaflet they have been bias, because they are telling the audience that
they shouldn’t buy from pet stores because the money they get from the sale goes towards puppies
being put down, they don’t actually say anything good about pet stores, only bad. So there could be
room for change in this department.
In this leaflet/poster, they haven’t managed to give evidence of the argument, they have only told
one side of the story and not another, though this is still acceptable as sometimes It can just have
one side. They also haven’t referenced any sources in their leaflet/poster as its all primary
information; they also don’t contain any legal constraints.
Codes of Practice:
Accuracy: Whilst this poster/leaflet is supposed to be factual, there is no evidence to support that
what they are saying is true. So this is going against the rules if there is no evidence. Though they
have made sure that you can clearly tell that the poster/leaflet is distinguished as factual.
This is a poster to give audiences information about
diabetes, the colours that they have used for this leaflet
are blue and white, this is a good idea because being told
that you have something like this can be stressful to
some so you will need to be as calm as you can, which
the colour blue connotes, the white that they have used
is also a nice and fresh colour so it makes it easy for
people to be able to read the text.
The text that they have used is bold and sturdy, this type
of font is sans-serif, this kind of font is normally used for
formal material, bold fonts have also been used or
headings. With the colouring that has been used and the
format of text that has been chose, I would think that it
was fit more for men rather than women, though on the
let there is a picture of a man and a woman together so
this shows that the poster is for both male and females.
The first thing that you look at when you see this poster
is the blue strip down the left hand side and the text saying ‘What is diabetes?’, this jumps straight in
to what the leaflet is about.
The bullet points that they have used also stand out from the background, this will also draw you’re
eyes to the other bits of information.
Information that is on this leaflet is clear as it can be and is really clear in your mind once you’ve
read it, as it doesn’t contain any useless information that will confuse readers and there is also no
room for interpretation from audiences, this means that they are avoiding ambiguity by showing
clear information with no confusion.
After doing some research in to what the leaflet Is about I can also confirm that the information that
is being given in this leaflet is also accurate, the leaflet is also concise, there is no more than a
sentence for each category/bullet point, this will be great for keeping the audiences attention and
letting them know about the situation quickly. The information is also slightly bias as under the
heading ‘Type two diabetes’ they are only really saying mainly bad parts and what it does, though
there is a little section on the blue strip saying ‘Good parts about diabetes’, though the ratio of bad
to good is basically nil.
Evidence of their argument is vital when telling people about this sort of illness, the audience needs
to know the up’s and down’s, and with this leaflet the only story that has been told is basically all of
the bad parts to having this illness.
A registered language of formal writing has been used for this topic; this tells us that the subject
they are talking about is serious and that the company are actually being formal about the subject
that they are talking about, they have refrained from using slang words. No referencing of sources
has been done as the research is primary. There is also no sign of any legal constraints.
Codes of practice:
Accuracy: All of the information given in this leaflet is extremely trust worthy with it being presented
by a hospital and also because all of the facts that are given are true, this you can find out via doing
research in to the topic that they are talking about and comparing. The leaflet is also distinguished as
Intrusion in to grief or shock: This is one of the rules that this magazine is breaking, when talking
about someone’s personal shock/or grief (or in this case illness), they are supposedly meant to come
across as sympathetic, which is something this leaflet hasn’t done, they have listed the illness, told
us about it and mentioned all the bad parts, without any sympathy at all.
This poster is about how abortions are
performed. This subject can be very
touching for some people if they are
against it or even if they have had to have
The colour scheme that they have used on
this are interesting because they have
used red, green and white.
White is a good colour to use as it’s
enables you to be able to see each
segment easily, the fact that they have used red connotes danger, of which this subject is. They have
also used the colour red as a bullet point to pick out certain bits that they want the audience to read,
it's also informing them that it's the start of a new topic.
The headline for this article stands out from the rest of it because of the colours and how big and
bold it is, it's the first thing that you notice along with the image of the baby, they have highlighted
the word 'abortions' in red as well, which as I said earlier makes people think of danger.
The image of the baby looking towards the audience is a good idea I think because automatically you
look in to the babies eyes and see how innocent it is, I think that this will work well towards trying to
stop people from having abortions because they will feel guilty once they see this image.
The text that they have used for this is really simple and easy to read as they have used a standard
font, the font that they have used is quite square as well, so this shows that they have used a serif
font, this will bring the idea across to the audience that the article is serious and formal. They have
also written about the subject in quite a lot of detail as well, which you would for a topic like this,
though it's not an extreme amount, it's easy enough for people to be able to read quickly. It isn't as
concise as it could be
Evidence for this kind of information is vital, and after looking on the internet in to this subject it
seems pretty correct, though some sites say things differently.
The research that thy will have done for this article may be primary, but then at the same time it
may be secondary because this kind of information is quick and easy to pick up off the internet,
though with a subject of this you would think that they would make sure they did it themselves so
that there is no room for any mistakes or interpretation by the audience they are trying to reach out
Codes of practice:
Intrusion in to grief or shock:
This subject will be really touching for families that may have lost their baby or had to have had an
abortion, so with this subject it's important to be sympathetic with the audience and talk as if you're
a friend and not being patronising.
In a way this act has been breeched, as it says on the codes of practice site that minors should not be
paid for having a photograph taken of them if it is involving a child’s welfare, which is something that
they have breeched a little as they have taken an image of an underage child(baby even) and put it
on an article about abortions. But there can be some exceptions according to the site.