2. IDEA 1
Large can of irn bru 32 at right hand side of page.
Crowds of people behind the can looking as if they are walking towards it all eyes fixed on the
can.
Using same colour scheme as current irn bru ( Oranges and blues )
Tagline Reads – Everyone wants it. Get yours today.
IDEA 2
Magazine poster shows person in bed
Alarm clock has small shapes above it to indicate that it is going off.
Man dressed as large can of irn bru 32 is in the room/could be picking the person up from the
bed.
Tagline reads – Giving you that little lift when you need it.
3. IDEA 3
Poster shows a group of people stood in hooded irn bru robes with one eye blue and one eye
orange.
Can of irn bru 32 would be sat on a pedestal
Tagline would read something like – Become on of us/join the elite or something along those
lines
This idea is based around the drinkers of irn bru being similar to a cult situation, not too sure
where this stands with ASA stuff however.
IDEA 4
Poster entirely consists of 32 cans of irn bru 32 that have been arranged to spell out the words
irn bru and the number 32. Simple advert but could feature information about the drink and
sometimes simplistic designs are all that is needed.
IDEA 5
As an idea to promote a new style of packaging could show a large can of irn bru 32 with a zip
down the middle of the can as if it were zipping up a new outfit. Again another simple idea but
executes the idea fine. Could have promotion based writing around it as well to ensure it gets
the point across.
4. IDEA 6
Can of irn bru 32 shown in middle of page.
Tagline could read – 32 ingredients 1 intense flavour.
IDEA 7
Irn bru 32 can in the middle of the poster and around the top and bottom the tagline reads
Irn Bru 32 – The No Bull Approach.
This is supposed to be risky as it borderlines on almost swearing and also takes a direct dig at
one of the drinks competitors – Red Bull
IDEA 8
Can of irn bru 32. Around the can there are lots of speech bubbles of people from all over the
UK speaking in difference dialects and slang and the tagline at the bottom would read. It doesn’t
matter where you’re from. It still tastes great.
Idea 9
Large open mouth as the image with loads of little people made up of irn bru 32 dancing
around. Tagline reads, irn bru 32, A party in your mouth.
