Process, methodologies and tools to motivate and harness the potencial of a multidisplinary team, working on different fronts of the same product, while maintaining the coherence and a same experience across all channels and services.

1. Leading a multidisciplinary UX
team towards a commum goal
Luciana Terceiro Diogo Cosentino

2. Methodologies and processes

4. Documentation

5. • Not the end of the process;
• Fidelity depends on the needs of the project
and the familiarity of the teams with the
documment;
• Used to align visions and objectives across
departments;
• Can and will be replaced by other
deliverables if needed.

6. Workflow

8. On our line of work
Micromanaging is a DEADLY SIN

9. Business
guy
Business
guy
UX
Manager
FRUSTRATED
UX guy/girl
UX
Manager
Traditional workflow

10. Business
guy
UX Business
guy
UX
Manager
UX
Our workflow

11. MAGIC
Our workflow
Business
guy
UX Business
guy
UX
Manager
UX

12. The UX has to:
UX Girl/Guy
1) Estimate every new story;
If that estimate doesn’t match the given deadline, we negociate.
2) Go after every information needed with whoever might have it;
5) Aprove the deliverable (whatever it is for that project);
3) Discuss all aspects of the story with the related areas (UI, R&D, Marketing,
Operations etc);
4) Seek and propose researche oportunities to ensure the quality of her/his
solutions;
6) Present and defend the “final” version with UI and R&D;
7) Follow the development with designers and developers.

13. The Manager has to:
1) Organize and negotiate the pipeline;
2) Create and mantain an enviroment where the UX guy can work;
5) Fill in the gaps between the team and with other teams;
3) Guide and help the UX guys develop their solutions;
4) Help the team working together;
6) Reduce friction between departments
Manager

14. On keeping the Big Picture
in perspective

15. On a big, multidisciplinary team, who
looks to the entire ecossystem?

16. How we do that
1. Daily meetings
The entire team gets together for 15 minutes everyday to share what they are doing.
2. Mandatory colleague reviews
The job is only considered done after the review of at least two of your colleagues
(bonus points for outsider critics)
3. Filling in the gaps
When the steps above leave something behind, it’s the manager’s job, as the only one
who is accompaining every history, to make the connections

17. On managing a multidisciplinary team

20. On feedback and stuff

21. Feedbacks:
1. Are given whenever nedeed;
2. Take in account every aspect of our activity
which, besides providing our clients with the best possible experience,
includes diplomacy and a keen sense of humor.

23. One last piece of advice

24. Don’t
be
an Asshole

25. 1.It is your sacred duty as a human being.
Fail this and you might end as a CEO or something worse.
2. We already have to deal with assholes from other
companies/departments and it is a fierce competition.
3. Ours is a profession based on EMPATY!

26. No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Leading a multidisciplinary UX team
towards a commum goal
Luciana Terceiro Diogo Cosentino