Strategic design workshops facilitate intensive discussion and activity to increase an organization's innovative and competitive qualities. The workshops focus on "big picture" systemic challenges to deliver more complete and resilient solutions. The strategic design process uses tools like divergent and convergent thinking to generate ideas and make choices. Workshops follow a process of researching user needs, defining problems, generating ideas, and proposing solutions. Tools like brainstorming techniques help boost creativity. The goal is to involve all participants in the design process through structured activities and rules.
Utopia - An imagined community or society that possesses highly desirable or nearly perfect qualities for its citizens. - Wikipedia
UXtopia- An imagined work environment that possesses highly desirable or nearly perfect qualities for UX teams.
Based on input from UX professionals, we’ll explore the facets and qualities that lead to a satisfying work environment and positive experiences for customers/users, such as:
• Team Structure
• Process
• Strategy
• Market Position/Impact
• Community Contribution
• Career Development
We’ll also take a look at some steps that both UX leaders and individual contributors can take to create the work life they want.
Is it really possible or necessary to reach perfection? Maybe not. But if you can’t imagine it, you can’t even get close.
Design thinking: A 2 day workshop in Bangalorevpdabholkar
This is a brief introduction to the 2-day workshop on Design Thinking to be held in Hotel Grand Mercure, Bangalore on Nov 3-4, 2017. It will be facilitated by Vinay Dabholkar.
Treat your career like a design project. A brief overview of a coaching framework and career design workshop that enables managers and employees alike.
From Pen and Paper to Prototype and Product - by Munish MalikMunish Malik
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth in the end because once you get there you can move mountains.”
How keeping things simple can help build better products. There are simple and powerful ways that can help us to reduce the risk of starting new initiatives and get real feedback quickly. I will share experiences where simple techniques of using a pen and a paper to create a paper prototypes helped us answer complex problems and validate business ideas, quickly.
This approach helped in building an innovative and world-class product called Springer Nature Experiments, allowing researchers across life sciences to quickly find and evaluate protocols and methods across life sciences. Springer Nature Experiments combines portfolios across the Springer Nature resources which is the largest in the life sciences, to make searching for experiments easy and effective.
This is an outline of the 2-day workshop on Design Thinking facilitated by Vinay Dabholkar. To know more about the dates and venue of the upcoming workshop, please visit: http://www.catalign.in/p/design-thinking.html
Getting stakeholders to think in customer centric manner is relatively straightforward, yet often yields little in terms of actual change. This requires more than stakeholder support - it requires commitment, trust, and active participation in a process that can be unfamiliar or even frightening in a corporate environment. Workshops provide an opportunity to challenge the worldview of your stakeholders and expose them to the truths of customer behaviour. It’s an opportunity to transform them from supporters to believers by creating an environment where they can experience the magic of a user-centred collaborative process.
Utopia - An imagined community or society that possesses highly desirable or nearly perfect qualities for its citizens. - Wikipedia
UXtopia- An imagined work environment that possesses highly desirable or nearly perfect qualities for UX teams.
Based on input from UX professionals, we’ll explore the facets and qualities that lead to a satisfying work environment and positive experiences for customers/users, such as:
• Team Structure
• Process
• Strategy
• Market Position/Impact
• Community Contribution
• Career Development
We’ll also take a look at some steps that both UX leaders and individual contributors can take to create the work life they want.
Is it really possible or necessary to reach perfection? Maybe not. But if you can’t imagine it, you can’t even get close.
Design thinking: A 2 day workshop in Bangalorevpdabholkar
This is a brief introduction to the 2-day workshop on Design Thinking to be held in Hotel Grand Mercure, Bangalore on Nov 3-4, 2017. It will be facilitated by Vinay Dabholkar.
Treat your career like a design project. A brief overview of a coaching framework and career design workshop that enables managers and employees alike.
From Pen and Paper to Prototype and Product - by Munish MalikMunish Malik
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth in the end because once you get there you can move mountains.”
How keeping things simple can help build better products. There are simple and powerful ways that can help us to reduce the risk of starting new initiatives and get real feedback quickly. I will share experiences where simple techniques of using a pen and a paper to create a paper prototypes helped us answer complex problems and validate business ideas, quickly.
This approach helped in building an innovative and world-class product called Springer Nature Experiments, allowing researchers across life sciences to quickly find and evaluate protocols and methods across life sciences. Springer Nature Experiments combines portfolios across the Springer Nature resources which is the largest in the life sciences, to make searching for experiments easy and effective.
This is an outline of the 2-day workshop on Design Thinking facilitated by Vinay Dabholkar. To know more about the dates and venue of the upcoming workshop, please visit: http://www.catalign.in/p/design-thinking.html
Getting stakeholders to think in customer centric manner is relatively straightforward, yet often yields little in terms of actual change. This requires more than stakeholder support - it requires commitment, trust, and active participation in a process that can be unfamiliar or even frightening in a corporate environment. Workshops provide an opportunity to challenge the worldview of your stakeholders and expose them to the truths of customer behaviour. It’s an opportunity to transform them from supporters to believers by creating an environment where they can experience the magic of a user-centred collaborative process.
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work!
GHC slides for dare to disrupt the numbersAliza Carpio
These are slides to support the talk with Sonia May-Patlan and Aliza Carpio at Grace Hopper 2021. The title is "Dare to Disrupt the Numbers: Design Open Source for Inclusivity". These slides are specific to the design thinking portion of the talk
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
An intuitive ideas capture-app that solves business problems.
All rights reserved, Better Biz Me Ltd, 2018.
Please contact Mil Williams on mil@betterbiz.me for more information.
Also at: https://www.linkedin.com/in/miljenko-williams-367654151/
This talk is about understanding the team dynamics at play on a Design Sprint. It briefly explains what is a Sprint, when to do one and who should be in it, as well as its structure. Then, it explains what makes it so successful, by understanding the mechanics that make it work.
I gave this talk at a local meetup, called Braga.Product. I hope to have the video of this talk available soon.
Karen Bachmann and Lisa McMichael presented different types of listening skills and how those techniques help UXers at the December amUX meetup.
Like many UX practitioners, you are continuously engaged in user research, meetings and workshops. These activities require observing and taking good notes, and listening. But are you really listening or simply hearing what people have to say? For most of us it’s the latter. During the Listen up! Workshop, we’ll discuss the obvious and nuanced differences between listening and hearing, along with some of the barriers and causes that affect attuned listening. And, we’ll get you out of your seat to practice listening methods so that when you leave, you’ll be armed with a better mechanism for listening.
5 Things Product Managers Should Stop DoingJeremy Horn
Slides Jordan Bergtraum recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: A successful Product Manager needs to be good at knowing which activities NOT to take on just as much as which activities they should. The PM role is broad enough to drown a whale, don't add more dead weight to your already difficult job and sink. You will learn 5 activities that you are likely doing on a weekly basis that you should STOP doing immediately.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Better Backlog creation and PrioritisationRose Marsh
As product managers, or leaders in other roles, colleagues often look to us to decide which features to invest in, and when. The reality is there’s rarely a simple answer to the question “what next?”, but rather than guessing, there are several approaches being used in the industry that greatly help in finding opportunities, analysing their impact and shipping them efficiently.
We’ve put some of these to the test at Property Finder and wanted to share several effective backlog creation and prioritisation techniques that are having a real impact on our product development.
Design Thinking by Sandra-Walberta PowersSandra Powers
A high level introduction to this oft mentioned (and still surprisingly still confusing) topic as experienced on the shopfloor during high level digital analysis sessions with the Kingfisher group PLC.
Animating the UI is a talk that I've given at SXSW, amUX, IXDA, amongst other meet ups.
This presentation is comprised of the uses of animation in UI design, how animation can achieve essential interaction design principles, and tools that designers can use for prototyping.
I will be leading a 6-hour workshop with demos and exercises using best tools on May 16-17, 2016. Find more information here: http://bit.ly/1TbF32v
NR_2016.3.1_SociaL for a $50 discount.
Slides Chris Butler recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: How do you know you (or someone you are managing) are a great product manager? How do you continuously push the quality of product work higher in your organization? How do you identify what is 'great' product work anyways? This talk will give methods to help product managers grow and be great. It will be helpful for people that are product manager managers today, those who want to be managers, and any product manager that wants to take their skills up a level.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Tapping into your market: how to develop a framework to make sense of user fe...Emma Hill
As a Product Manager turned Customer Success Manager, I share my tips on creating a manageable framework for making it easier for your organisation to get value out of your feedback from internal and external stakeholders.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
My name is J. I am a mercenary problem solver, a solutionologist, an improvementeer. From planning improvements to leading workshops to providing full-blown project management, I design solutions to overcome your challenges and maximize your impact.
The following slide deck was presented at the Saskatchewan chapter of the Service Design Network's kick off event in Regina, Saskatchewan. It provides a high level overview of service design, some insights into creating journey maps and an approach for design sprints.
Designing for complex business problems HelloMeets
This was discussed at a Product Design workshop conducted by HelloMeets at Pickyourtrail office in Chennai.
Speaker and presentation by:
- Bharghavi Kirubasankar, Senior Product Designer at Freshworks
- She started off as a graphic designer, moved into UI design and then transitioned to UX
- She has been working with Freshworks for more 3 years and take cares of the end to end feature releases, which also involves research and collaboration
-Previously worked at Cognizant Technology Solutions as - Associate-Projects & Programmer Analyst
The content of the presentation is around:
- Knowing complex problems & defining them
- Setting up a solution strategy
-Assessing business goals
-Defining success criteria
-Making design research happen
-Making sense of the data
- Running a design sprint
- Adopting Lean UX principles
Claire has had a non-traditional path to her role as a product owner. Throughout this career path, she has learned that being a ‘Jack of all trades’ (or Jill!) has helped push her career forward and that being a generalist has allowed her not just to be a better PO but overall a better product leader.
In this talk, Claire will talk through:
- What UX principles she recommends for product professionals to have a strong base on,
- How has this helped her in her day-to-day role
- What product principles she would have wanted to have known about earlier in her career, and
- How being a T-shaped product owner has helped her democratise and create value in UX principles
B Brand Design is a strategic packaging design and brand design agency in Melbourne driven to achieving brilliant brand outcomes. Browse our site to view our work!
GHC slides for dare to disrupt the numbersAliza Carpio
These are slides to support the talk with Sonia May-Patlan and Aliza Carpio at Grace Hopper 2021. The title is "Dare to Disrupt the Numbers: Design Open Source for Inclusivity". These slides are specific to the design thinking portion of the talk
How to Drive an Effective Decision-Making Process by Microsoft PMProduct School
Main Takeaways:
-Avoid the common decision-making traps
-Understand the critical parameters for decision making
-Making the decision is just the start. Follow up with what’s next
An intuitive ideas capture-app that solves business problems.
All rights reserved, Better Biz Me Ltd, 2018.
Please contact Mil Williams on mil@betterbiz.me for more information.
Also at: https://www.linkedin.com/in/miljenko-williams-367654151/
This talk is about understanding the team dynamics at play on a Design Sprint. It briefly explains what is a Sprint, when to do one and who should be in it, as well as its structure. Then, it explains what makes it so successful, by understanding the mechanics that make it work.
I gave this talk at a local meetup, called Braga.Product. I hope to have the video of this talk available soon.
Karen Bachmann and Lisa McMichael presented different types of listening skills and how those techniques help UXers at the December amUX meetup.
Like many UX practitioners, you are continuously engaged in user research, meetings and workshops. These activities require observing and taking good notes, and listening. But are you really listening or simply hearing what people have to say? For most of us it’s the latter. During the Listen up! Workshop, we’ll discuss the obvious and nuanced differences between listening and hearing, along with some of the barriers and causes that affect attuned listening. And, we’ll get you out of your seat to practice listening methods so that when you leave, you’ll be armed with a better mechanism for listening.
5 Things Product Managers Should Stop DoingJeremy Horn
Slides Jordan Bergtraum recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: A successful Product Manager needs to be good at knowing which activities NOT to take on just as much as which activities they should. The PM role is broad enough to drown a whale, don't add more dead weight to your already difficult job and sink. You will learn 5 activities that you are likely doing on a weekly basis that you should STOP doing immediately.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Better Backlog creation and PrioritisationRose Marsh
As product managers, or leaders in other roles, colleagues often look to us to decide which features to invest in, and when. The reality is there’s rarely a simple answer to the question “what next?”, but rather than guessing, there are several approaches being used in the industry that greatly help in finding opportunities, analysing their impact and shipping them efficiently.
We’ve put some of these to the test at Property Finder and wanted to share several effective backlog creation and prioritisation techniques that are having a real impact on our product development.
Design Thinking by Sandra-Walberta PowersSandra Powers
A high level introduction to this oft mentioned (and still surprisingly still confusing) topic as experienced on the shopfloor during high level digital analysis sessions with the Kingfisher group PLC.
Animating the UI is a talk that I've given at SXSW, amUX, IXDA, amongst other meet ups.
This presentation is comprised of the uses of animation in UI design, how animation can achieve essential interaction design principles, and tools that designers can use for prototyping.
I will be leading a 6-hour workshop with demos and exercises using best tools on May 16-17, 2016. Find more information here: http://bit.ly/1TbF32v
NR_2016.3.1_SociaL for a $50 discount.
Slides Chris Butler recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: How do you know you (or someone you are managing) are a great product manager? How do you continuously push the quality of product work higher in your organization? How do you identify what is 'great' product work anyways? This talk will give methods to help product managers grow and be great. It will be helpful for people that are product manager managers today, those who want to be managers, and any product manager that wants to take their skills up a level.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Tapping into your market: how to develop a framework to make sense of user fe...Emma Hill
As a Product Manager turned Customer Success Manager, I share my tips on creating a manageable framework for making it easier for your organisation to get value out of your feedback from internal and external stakeholders.
The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.
My name is J. I am a mercenary problem solver, a solutionologist, an improvementeer. From planning improvements to leading workshops to providing full-blown project management, I design solutions to overcome your challenges and maximize your impact.
The following slide deck was presented at the Saskatchewan chapter of the Service Design Network's kick off event in Regina, Saskatchewan. It provides a high level overview of service design, some insights into creating journey maps and an approach for design sprints.
Designing for complex business problems HelloMeets
This was discussed at a Product Design workshop conducted by HelloMeets at Pickyourtrail office in Chennai.
Speaker and presentation by:
- Bharghavi Kirubasankar, Senior Product Designer at Freshworks
- She started off as a graphic designer, moved into UI design and then transitioned to UX
- She has been working with Freshworks for more 3 years and take cares of the end to end feature releases, which also involves research and collaboration
-Previously worked at Cognizant Technology Solutions as - Associate-Projects & Programmer Analyst
The content of the presentation is around:
- Knowing complex problems & defining them
- Setting up a solution strategy
-Assessing business goals
-Defining success criteria
-Making design research happen
-Making sense of the data
- Running a design sprint
- Adopting Lean UX principles
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
Increasing Analytical Thinking In Agile Teams 1.5 (1).pptxNickFoard2
Is your team not delivering the needed outcome? Do you keep building the wrong thing? Does the solution work but doesn't solve the problem? Maybe your Agile Team lacks analytical thinking. Everyone in your team can apply critical and analytical thinking to create better outcomes and higher value levels for your customers.
How to Accelerate Your Digital Transformation With Design Thinkingrivetlogic
Why are leading brands around the world including Apple, Google, Starbucks, Coca Cola, and Target adopting a Design Thinking approach? By thinking like a designer, these companies are transforming the way they develop products, services, processes and strategy.
Design thinking has become a key component of digital transformation success, providing a flexible approach to tackling the complex problems that digital transformation journeys present.
By approaching problem solving through a human centered mindset, design thinking allowing organizations to discover more innovative solutions that focus on the user’s needs.
This webinar discusses:
* Common pitfalls for project failure
* Why the design thinking approach works
* The five stages of Design Thinking
* Best practices for incorporating design thinking into your digital transformation strategy
If you work with services, whether in technology, physical or human services, this talk will give you a high level understanding of the Service Design process and how you can use simple tools to find a problem worth solving, and solve it well.
Note: If you are an experienced service designer you may find the content fairly high level :)
Digital Summit Denver 2015: Enterprise User Experience | Margaret Bossen, RBARBA
RBA's Senior User Experience Designer, Margaret Bossen, presented "Enterprise User Experience: Making Sense of UX in Large Organizations" at Digital Summit Denver 2015. This presentation covers UX Basics, Enterprise UX, The Enterprise User, and Design Challenges.
Our fifth CWP Meetup looks at All of Government (AOG) design (shared design across the different government agencies). Looking at government as a digital service from a user point of view, one could argue it is disjointed in parts, and consequently does not inspire trust in terms of consistency in experience across its many use cases.
Cycles: The simplest, proven way to build your businessBryan Cassady
Scaling up is hard and deadly if done wrong. We would like to help you get it right.
A study by Startup Genome analyzed the results of 3,200 start-ups, they found that of the majority of start-ups failed. That shouldn’t come as a surprise to anyone. What is more important is they found, 70% failed because of premature or faulty scaling.
In this workshop, you learn about the ABCs method. The ABCs method is a system-based approach to growing your business. It has been proven to build ideas up to 6x faster while reducing risks 30-80%.
Building Delightful Products: A Customer-Centric Approach to Product Strategy...Perfetti Media
In this presentation, Carbonite's User Experience Director, Christine Perfetti, will share proven techniques for quickly exploring new design approaches based on solid customer data. She will share approaches for gathering customer insights, generating new product concepts, and evaluating designs.
Lessons From the DesignOps Journey of the World’s Largest Travel Site (Eniola...Rosenfeld Media
Eniola Oluwole: “Lessons From the DesignOps Journey of the World’s Largest Travel Site”
DesignOps Summit 2019 • October 23-24, 2019 • New York, NY, USA
http://www.designopssummit.com
Product Management. Visioning, segmentation, and positioningShiftup
Discover in this deck tools for visioning and segmentation and get some examples of how to use them.
Want to attend our next webinar? Become a Shiftup Explorer: https://shiftup.work/product/explorer-agility-innovation-qualification-program/
Design thinking process is a creative problem solving approach that emphasizes empathy, collaboration, and experimentation to create innovative solutions.
Interested in learning how User Experience (UX) design can help you meet your goals? Join the UX designers of EMBL-EBI on Friday, 3 March at 11am in the Kendrew Lecture Theatre to hear about what they do and how they make data services better for researchers.
During this 45-minute seminar we will introduce you to UX design, show how it can be applied and demonstrate how it can make a positive difference. The seminar will be followed by a discussion and refreshments, so you can meet EMBL-EBI's UX designers in person and explore how you might benefit from UX design in your own work.
Speakers: Nikiforos Karamamis, Gabby Yordanova, Revathi Nathaniel & Michele Ide-Smith
Organisers & on-hand for questions: Jenny Cham & Joseph Rossetto
Use Collaboration to Solve Your Biggest ChallengesApttus
If you’re working with your team effectively, you can overcome any challenge, whether it is a business problem or one of the world’s great issues. This session will reveal tools and techniques that can make any team of any size more effective. With collaboration, you’ll climb higher, go farther, and achieve more than you ever thought possible.
Presented by Ari Weissman. How do you start from scratch? How do you build and grow a UX team within your organization where none existed?
Many organizations “do UX” in name only. There are people who might have the UX Designer title, but aren’t talking to users, leaving the product or engineering teams to drive the experience. It’s not that these organizations don’t want to be user-driven. It’s just that they don’t know how. That is what I walked into when I started as Director of UX for [my company].
This is the story of my ongoing successes and failures at building a UX practice. It’s not about one decision, but the many strategies you can employ to build, grow, and thrive.
Similar to Strategic Design Workshops, IXDA Munich (20)
I gave this super short talk on the benefits of teaching this summer at the CIID. I hope it inspires you to consider teaching too!
In brief, teaching helps you battle imposter syndrome, get better at presenting and sharing your work, and last but not least, makes you a leader or helps you get there. : )
Creando la práctica de Design Research en una startup. Actividades que tienen sentido para evangelizar y cuando la investigación no se conoce y por lo tanto no se considera estratégica.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
3. Strategic design
Is the application of design process
to increase an organization’s innovative
and competitive qualities.
It focuses on the "big picture" systemic
challenges.
To deliver more complete and resilient
solutions.
4. Workshop
A meeting at which a group of people
engage in intensive discussion and
activity on a particular subject or project.
23. People love bike sharing. Being able to
jump on a working bike anytime,
anywhere is ultimate freedom and peace
of mind. No storage or repair needs, no
hassle.
However, a lot of bikes don’t seem to work
as they should. The more you use the
system, the worse it gets.
Bike sharing
services
24. Facts
Relevant pieces of information
#not ideas #sometimes questions
The system is not an
option for regular
commuting during
peak hours because it
takes time to find a
bike that is not
broken.
25. Challenges
Scoping the problem in a generative format
#not ideas #always questions
How might we
support commuters
in finding a good
bike when they need
one?
26. How might we
support commuters
in finding and a
good bike when
they need one?
How might we
increase usage
during
commuting hours?
How might we
differentiate good
bikes from broken
ones?
Why?
What is
stopping
us?
27. Ideas
A solution to a challenge
#all sorts of them
Commuting
reservation: Bikes
can be booked 30
min in advance at
an additional small
fee.
