This document discusses the art and science of learning and development (L&D) design. It states that L&D design is both an art and a science. The artistic side involves creatively designing learning journeys that engage learners through innovative activities and methods. The scientific side requires defining goals, scopes, and outcomes and discovering learner needs through research to ensure solutions are effective. An ideal L&D design blends both approaches to create learning experiences that are practical, relevant, measurable, and facilitate immediate knowledge transfer.

1. Enabling and
sustaining performance
Learning | Development | Consulting
L&D design ....L&D design ....
an ART and a SCIENCE

2. Learning | Development | Consulting
At JSB we believe that L&D
design is both an art

3. Learning | Development | Consulting
At JSB we believe that L&D
design is both an art...
and a science

4. Learning | Development | Consulting
L&D designers therefore need
to demonstrate
innovation

5. Learning | Development | Consulting
innovation precision
L&D designers therefore need
to demonstrate
in all they do

6. So what exactly is the role
of the L&D designer?
Learning | Development | Consulting

7. And what are the
for fulfilling this role?
requirements
So what exactly is the role
of the L&D designer?
Learning | Development | Consulting

8. World of the L&D
designer
Welcome to the
Learning | Development | Consulting

9. The ART of L&D
design
Learning | Development | Consulting

10. The ART of L&D Design
Learning | Development | Consulting
The artistic side of designing an L&D
intervention comes in the form of
creating learning journeys that
• Combine creative
thinking in the design
and delivery process

11. creative
the design
y process
• Draw on
and tested
practice
• Blend complementary
and innovative learning
methodologies
The ART of L&D Design
Learning | Development | Consulting
The artistic side of designing an L&D
intervention comes in the form of
creating learning journeys that

12. plementary
ve learning
es
• Meet the
styles of al
• Draw on rigorous
and tested best
practice
The ART of L&D Design
Learning | Development | Consulting
The artistic side of designing an L&D
intervention comes in the form of
creating learning journeys that

13. rigorous
best
The ART of L&D Design
Learning | Development | Consulting
The artistic side of designing an L&D
intervention comes in the form of
creating learning journeys that
• Meet the learning
styles of all...

14. rigorous
best
The ART of L&D Design
Learning | Development | Consulting
The artistic side of designing an L&D
intervention comes in the form of
creating learning journeys that
including Generation Y and I
• Meet the learning
styles of all...

15. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Pre- and post-module
activity to build
momentum
and engage
1

16. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Action learning and
work-based projects
2

17. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Surgery practices &
discussions that have
direct relevance to
employees’ roles
3

18. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Make sure you
keep it real
4

19. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Experiential activities,
games and
simulations to
engage and have fun
5

20. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Ensure you make it
memorable
6

21. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Self-awareness
profiling –
‘ah ha’ moments
(THOSE CRITITAL INSIGHTS INTO
HOW YOU ARE PERCEIVED)
7

22. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Impact presentations
to focus the mind and
to embed the learning
8

23. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Practical real-life
activities
9

24. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Practical real-life
activities
9Case studies, exercises,
real-play practices, coaching

25. The ART of L&D Design
Learning | Development | Consulting
Innovative design will combine activities:
Practical toolkits to
take away and use
10

26. The ART of L&D Design
Learning | Development | Consulting
Last, but certainly not least,
innovative design will call upon
11 ?

27. The ART of L&D Design
Learning | Development | Consulting
11Technology
Enhanced
Learning

28. The ART of L&D Design
Learning | Development | Consulting
11Technology
Enhanced
Learning
The key
to our
future?

29. • We cannot escape technology –
we use it every day to communicate
The ART of L&D Design
Technology enhanced learning – the key to our future?
Learning | Development | Consulting

30. The ART of L&D Design
Technology enhanced learning – the key to our future?
Learning | Development | Consulting
• We cannot escape technology –
we use it every day to communicate
• Why should the design and delivery of
workplace learning be any different?

31. The ART of L&D Design
Technology enhanced learning – the key to our future?
Learning | Development | Consulting
• We do not expect – or want – technology
to replace face to face learning

32. The ART of L&D Design
Technology enhanced learning – the key to our future?
Learning | Development | Consulting
• We do not expect – or want – technology
to replace face to face learning
• But we could be integrating it more into
our learning solutions

33. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?

34. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning

35. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms

36. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms
• Developing webinars

37. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms
• Developing webinars
• Leveraging social media – retaining connectivity

38. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms
• Developing webinars
• Leveraging social media – retaining connectivity
• Accessing and integrating e-books

39. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms
• Developing webinars
• Leveraging social media – retaining connectivity
• Accessing and integrating e-books
• Making use of compelling video

40. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms
• Developing webinars
• Leveraging social media – retaining connectivity
• Accessing and integrating e-books
• Making use of compelling video
• Utilising apps

41. Learning | Development | Consulting
The learning experience can certainly be
enhanced by:
The ART of L&D Design
Technology enhanced learning – the key to our future?
• Creating e-learning
• Designing virtual classrooms
• Developing webinars
• Leveraging social media – retaining connectivity
• Accessing and integrating e-books
• Making use of compelling video
• Utilising apps
• Creating simulations

42. Learning | Development | Consulting
Here are some important points to consider in your
technology enhanced learning:
The ART of L&D Design
Technology enhanced learning – the key to our future?

43. Learning | Development | Consulting
Here are some important points to consider in your
technology enhanced learning:
The ART of L&D Design
Technology enhanced learning – the key to our future?
1. Choose the right tool for the learning context

44. Learning | Development | Consulting
Here are some important points to consider in your
technology enhanced learning:
The ART of L&D Design
Technology enhanced learning – the key to our future?
1. Choose the right tool for the learning contex
2. Engage participants – match the content
delivery method to suit learning styles
and preferences

45. Learning | Development | Consulting
Here are some important points to consider in your
technology enhanced learning:
The ART of L&D Design
Technology enhanced learning – the key to our future?
1. Choose the right tool for the learning contex
2. Engage participants – match the content
delivery method to suit learning styles
and preferences
3. Ensure a balance of challenge and support

46. The SCIENCE
of L&D design
Learning | Development | Consulting

47. The Science of L&D Design
Learning | Development | Consulting
If all that covers the innovative and engaging side
of L&D …

48. The Science of L&D Design
Learning | Development | Consulting
If all that covers the innovative and engaging side
of L&D …
we now need to focus on the ‘science’ behind
a successful learning and development
programme

49. The Science of L&D Design
Learning | Development | Consulting
Before design begins...

50. The Science of L&D Design
Learning | Development | Consulting
you need to work through the
DEFINE and DISCOVER
phase

51. Learning | Development | Consulting
The Science of L&D Design
DEFINE...

52. Learning | Development | Consulting
The Science of L&D Design
DEFINE...
• The scope

53. Learning | Development | Consulting
The Science of L&D Design
DEFINE...
• The scope
• A clear project plan

54. Learning | Development | Consulting
The Science of L&D Design
DEFINE...
• The scope
• A clear project plan
• Milestones

55. Learning | Development | Consulting
The Science of L&D Design
DEFINE...
• The scope
• A clear project plan
• Milestones
• Outcomes

56. Learning | Development | Consulting
The Science of L&D Design
DEFINE...
• The scope
• A clear project plan
• Milestones
• Outcomes
• and measurements

57. Learning | Development | Consulting
The Science of L&D Design
DISCOVER...

58. Learning | Development | Consulting
The Science of L&D Design
DISCOVER...
Exactly what you want to achieve

59. Learning | Development | Consulting
The Science of L&D Design
DISCOVER...
Exactly what you want to achieve
Who your target group is, and what they
really need

60. Learning | Development | Consulting
The Science of L&D Design
DISCOVER...
Exactly what you want to achieve
Who your target group is, and what they
really need
... and what is the best way to engage them?

61. Learning | Development | Consulting
The Science of L&D Design
You can get these answers through

62. Learning | Development | Consulting
The Science of L&D Design
• Enquiry
You can get these answers through

63. Learning | Development | Consulting
The Science of L&D Design
• Enquiry
• Interview
You can get these answers through

64. Learning | Development | Consulting
The Science of L&D Design
• Enquiry
• Interview
• Psychometrics
You can get these answers through

65. Learning | Development | Consulting
The Science of L&D Design
• Enquiry
• Interview
• Psychometrics
• and discussion
You can get these answers through

66. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:

67. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:
Align with and drive the
organisational strategy
•

68. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:
Align with and drive the
organisational strategy
Engage all stakeholders from the outset
•
•

69. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:
Align with and drive the
organisational strategy
Engage all stakeholders from the outset
Be of value to the client/stakeholders –
and drive their measures
•
•
•

70. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:
Drive immediate learning transfer•

71. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:
Drive immediate learning transfer
Be well planned and project managed
at every stage
•
•

72. The Science of L&D Design
Learning | Development | Consulting
L&D learning journeys need to:
Drive immediate learning transfer
Be well planned and project managed
at every stage
Deliver measurable and reportable
value
•
•
•

73. Blending the art
and the science
Learning | Development | Consulting

74. Blending the art and the science
Learning | Development | Consulting
If you deftly combine the art and science of
your Learning and Development, you will
have created a learning journey that is:

75. Blending the art and the science
Learning | Development | Consulting
If you deftly combine the art and science of
your Learning and Development, you will
have created a learning journey that is:
PracticalPracticalPractical

76. Blending the art and the science
Learning | Development | Consulting
If you deftly combine the art and science of
your Learning and Development, you will
have created a learning journey that is:
- Practical
RelevantRelevantRelevant

77. Blending the art and the science
If you deftly combine the art and science of
your Learning and Development, you will
have created a learning journey that is:
- Practical
- Relevant
MeasurableMeasurableMeasurable
Learning | Development | Consulting

78. Blending the art and the science
If you deftly combine the art and science of
your Learning and Development, you will
have created a learning journey that is:
- Practical
- Relevant
Immediately
transferable
- Measurable
Immediately
transferable
Immediately
transferable
Learning | Development | Consulting

79. Blending the art and the science
If you deftly combine the art and science of
your Learning and Development, you will
have created a learning journey that is:
- Practical
- Relevant
- Measurable
- Immediately transferable
Learning | Development | Consulting

80. We have so much more
to share with you
Get in touch with JSB
for further insights
www.jsbonline.com/about/approach
Learning | Development | Consulting