The document discusses LCD TV technology and its future prospects. It provides details about different types of LCD TVs segmented by price levels and target customers. It then compares LCD TVs with plasma TVs and discusses the strengths and weaknesses of LCD TV technology. Finally, it outlines some future display technologies like OLED, SED and laser TVs that may threaten LCD TVs and discusses strategies for next generation LCD TVs with improved picture quality and thinner designs.