Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
This document provides an overview of augmented reality and interactive print presented by Maarten Lens-FitzGerald of Layar. It discusses the history of augmented reality, how Layar's tools work, examples of how publications have implemented interactive print, insights from campaigns, and services and special offers from Layar. The presentation aims to demonstrate how augmented reality can generate additional revenue and reader engagement for publishers.
Layar January 29th Webinar - Get More Out of Interactive PrintLayar
This document summarizes the key points from a webinar on best practices for interactive print campaigns using Layar. The webinar covers the six main steps to create a successful campaign: 1) developing a campaign concept, 2) preparing high-quality pages, 3) including clear how-to instructions, 4) adding calls-to-action, 5) designing custom buttons, and 6) testing and finalizing the campaign. It provides tips for each step, such as balancing editorial and advertising content and placing buttons in visually interesting areas. The goal is to create an outstanding user experience that achieves the campaign's objectives and focuses on the target audience.
The document introduces Layar's Partner Network program. It provides an overview of Layar's augmented reality products and services, examples of campaigns created by current partners, and the benefits of becoming a Layar Partner. These include access to sales leads, discounts on page bundles, and rebates on licenses sold. The document outlines the requirements to become a partner such as publishing 5 campaigns annually and promoting Layar. It also describes the application process and onboarding program for new partners.
Layar March 12th Webinar - Get Started With the Layar CreatorLayar
The document discusses Layar, a company that connects the offline and online world through mobile augmented reality. It introduces the Layar Creator tool, which allows publishers and marketers to create interactive print campaigns that bring printed pages to life through mobile devices. Key statistics are provided on the reach and usage of the Layar app and Creator tool to date. The presentation concludes with a live demo of the Layar Creator 2.0 and a Q&A session.
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar
This webinar discusses how to make money with augmented reality in publishing. It introduces Layar, an augmented reality platform, and provides examples of how magazines and newspapers have used Layar to enhance print ads and content with video, buttons, and other digital media to increase engagement and revenue. The webinar demonstrates Layar's creation tools and provides guidance on best practices for augmented reality campaigns, such as using clear calls to action and ensuring the digital content is relevant, informative, interactive and entertaining for the target audience.
Layar 101 Intro to AR and Interactive Print - May 2014Layar
This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.
Layar January 8th Webinar - What Can Layar Do for Your Business? MagazinesLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including magazines! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Layar December 11th Webinar - Intro to Interactive PrintLayar
Learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. We’ll help you understand the benefits of this exciting new field and inspire you with our most recent case studies.
This document provides an overview of augmented reality and interactive print presented by Maarten Lens-FitzGerald of Layar. It discusses the history of augmented reality, how Layar's tools work, examples of how publications have implemented interactive print, insights from campaigns, and services and special offers from Layar. The presentation aims to demonstrate how augmented reality can generate additional revenue and reader engagement for publishers.
Layar January 29th Webinar - Get More Out of Interactive PrintLayar
This document summarizes the key points from a webinar on best practices for interactive print campaigns using Layar. The webinar covers the six main steps to create a successful campaign: 1) developing a campaign concept, 2) preparing high-quality pages, 3) including clear how-to instructions, 4) adding calls-to-action, 5) designing custom buttons, and 6) testing and finalizing the campaign. It provides tips for each step, such as balancing editorial and advertising content and placing buttons in visually interesting areas. The goal is to create an outstanding user experience that achieves the campaign's objectives and focuses on the target audience.
The document introduces Layar's Partner Network program. It provides an overview of Layar's augmented reality products and services, examples of campaigns created by current partners, and the benefits of becoming a Layar Partner. These include access to sales leads, discounts on page bundles, and rebates on licenses sold. The document outlines the requirements to become a partner such as publishing 5 campaigns annually and promoting Layar. It also describes the application process and onboarding program for new partners.
Layar March 12th Webinar - Get Started With the Layar CreatorLayar
The document discusses Layar, a company that connects the offline and online world through mobile augmented reality. It introduces the Layar Creator tool, which allows publishers and marketers to create interactive print campaigns that bring printed pages to life through mobile devices. Key statistics are provided on the reach and usage of the Layar app and Creator tool to date. The presentation concludes with a live demo of the Layar Creator 2.0 and a Q&A session.
Layar November 14 Webinar – How to Make Money with Augmented Reality in Pubis...Layar
This webinar discusses how to make money with augmented reality in publishing. It introduces Layar, an augmented reality platform, and provides examples of how magazines and newspapers have used Layar to enhance print ads and content with video, buttons, and other digital media to increase engagement and revenue. The webinar demonstrates Layar's creation tools and provides guidance on best practices for augmented reality campaigns, such as using clear calls to action and ensuring the digital content is relevant, informative, interactive and entertaining for the target audience.
Layar 101 Intro to AR and Interactive Print - May 2014Layar
This presentation introduces augmented reality (AR) and the Layar platform. It discusses how Layar works using image recognition to add interactivity to print media without special codes. Examples are given of magazines, brochures, and other print material made interactive with Layar. The agenda reviews AR history, examples of Layar use, a product walkthrough, and Q&A. Customers include publishers, brands, and marketers who can create interactive content themselves with the Layar Creator or work with Layar's creative studio.
Layar January 8th Webinar - What Can Layar Do for Your Business? MagazinesLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including magazines! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Layar December 11th Webinar - Intro to Interactive PrintLayar
Learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. We’ll help you understand the benefits of this exciting new field and inspire you with our most recent case studies.
Layar March 7th Webinar - Intro to AR and Interactive PrintLayar
This presentation provides an introduction to augmented reality and Layar's interactive print platform. It discusses the history of augmented reality, how Layar works by recognizing images and overlaying digital media, examples of how brands and publishers have used it, and a product walkthrough. The presentation aims to demonstrate how Layar can be used to amaze, engage and strengthen connections with audiences through augmented print experiences.
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
Dear Friends,
eGreetings from Diverse Fabric Solutions (dfsprint.com), a direct manufacturer of effective large to super-wide format graphics and banners, customized POP and POS displays, and all of the hardware required to exhibit your graphics for retail, tradeshows, or special events!
We are writing let you know about exciting changes in our services and capabilities. We are now offering Augmented Reality for advertising campains.
In addition to fabrics and textiles, we now offer full direct-to-print services on just about any media and substrate material, including:
• Acrylics
• Glass
• Paper and cardboard
• Plastics
• Metals and Wire
• Vinyls
• Foamcore and Coroplast
• Equipment list available upon request
Let DFS produce and deliver your large format print, POP / POS projects. We offer fast, economical graphical images and displays that will simply WOW audiences. Contact us about your needs. Our Passion is to print.
We look forward to collaborating with you to bring all of your graphical design ideas to life.
How to Create an Effective Campaign with Layar CreatorLayar
The document provides steps for creating an effective interactive print campaign using Layar Creator, including developing a campaign concept and plan, preparing assets, creating the campaign, testing it, and publishing. It recommends exploring Layar Creator showcase projects for inspiration, testing campaigns thoroughly, and refers to additional Layar Creator resources for tutorials, guidelines, and support.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Get the Swag on! With Eliumstudio & Martin JulienTheFamily
This document provides information about branding and design for mobile apps. It discusses evolving trends in mobile branding from skeuomorphism to minimalism. It emphasizes building a brand over just an app. It provides best practices for standing out including following device guidelines, creating unique brand guidelines, using storytelling and copywriting, and bringing delight to the user experience through fonts, colors, icons, and animations. Examples are given from apps like Igloo, Zenly, and Snapseed.
Layar February 20th Webinar – Get Started With the Layar CreatorLayar
The document discusses Layar Creator 2.0, a tool for creating augmented reality experiences to bring print content to life. It provides an overview of Layar and the trends driving interactive print, along with statistics on adoption of the Layar app and Creator. The bulk of the document focuses on demonstrating the capabilities and features of Layar Creator 2.0, with sections walking through the upload, creation and publishing process. It concludes by pointing readers to additional resources for learning more about and getting started with interactive print using Layar.
This document provides information from a seminar on mobile marketing. It discusses:
- Why mobile marketing is important as mobile device usage increases and more searches are done on mobile. Consumers are more likely to take immediate action on mobile-friendly sites.
- The differences between mobile apps and mobile websites. Apps provide additional features but both an app and mobile-optimized website are generally needed.
- Types of mobile websites, including responsive designs that adapt content for all devices and standalone mobile sites optimized specifically for mobile.
- Best practices for mobile sites like keeping content quick to load, simplifying navigation, and designing for usability on mobile devices.
- The seminar concluded with a demonstration
This document discusses the importance of creating multi-screen websites that are optimized for desktop, tablet, and mobile devices. It notes that most people now use multiple screens throughout the day and that Google prefers responsive, multi-screen sites for search engine optimization. The document recommends businesses leverage features like click-to-call buttons, maps, reviews, and coupons to provide customized experiences across different devices. It also suggests using dynamic content to personalize the experience based on location, time of day, and previous visits. Additionally, the option of adding e-commerce capabilities to allow online shopping from any device is presented.
The document discusses different mobile optimization methods for businesses: responsive web design, mobile websites, and native apps. It defines each method and outlines their pros and cons. Responsive web design allows a single website to adapt to different screens through content and design adjustments. Mobile websites are specifically designed for mobile limitations and opportunities. Native apps are developed for a particular operating system. There is no single best method - businesses should consider their goals, customers, and budget to determine the optimal solution or combination of solutions for their needs. The best mobile strategy is one that works best for customers.
Business Advantage of Responsive DesignSqueeze Mobi
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. It will optimise a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
You'll find in the slides tips and tricks on why responsive design is important to a business.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
This document describes two products from Virtual World Computing - IMAGO, a visual search engine that allows users to find products by uploading an image, and Cocoon, a private web browser. IMAGO aims to solve the problem of finding products when only having a picture by using image similarity search technology. It will partner with retailers to populate search results. Cocoon provides added security, privacy and virus protection when browsing online through its encrypted cloud-based browser. The company is seeking to raise $1.4 million in seed funding to launch these products and further develop their technology.
These are my slides for an April 13 presentation for the American Society of News Editors. Related blog posts: http://bit.ly/9nGFPV and http://bit.ly/6WnABX
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
This document provides an overview of event apps, including key statistics about smartphone usage, different types of apps, important features for event apps, monetization strategies, and typical pricing. It notes that over 100 million apps are downloaded daily, and that native apps are preferred over web apps due to advantages like push notifications, offline access, and the ability to make money. The document recommends including features like calendars, maps, photo sharing, alerts, and surveys in event apps to inform and engage users. It also provides tips for monetizing through sponsorships, exhibitor services, and user data collection. Pricing for turnkey event app solutions ranges from $3,000-$8,500 depending on features and services included.
This document promotes mobile app development services from a company called NEAD. It highlights how apps can increase customer loyalty, sales, and save businesses money while going green. It then describes NEAD's app development platform and content management system, which allow businesses to easily create and update app content. Pricing details are provided. Tips are given on how to market an app through QR codes, word of mouth, in-store offers, social media, and app stores.
The document provides an overview of the app development process. It discusses what app development entails, including front-end and back-end development. It outlines the key steps in app design and development such as discovery sessions, scoping, defining user experience and interface, revenue models, and prototyping. The document recommends defining goals, conducting market research, and getting started with UI/UX design before development begins. It also lists and describes several popular desktop-based and online prototyping tools.
This document provides an overview of the mobile app development process. It discusses what app development entails, including front-end development focused on user interface and experience design, and back-end development focused on connecting servers, databases, and applications. The key steps in app development outlined are the discovery session, where the developer understands the app idea, scoping and deep dive to refine details, and considering users, platforms, and revenue models. Prototyping and testing are also mentioned as important parts of the process to refine the app design before full development.
Layar March 5th Webinar - Get More Out of Interactive PrintLayar
This document outlines best practices for creating interactive print campaigns using Layar. It discusses developing an engaging campaign concept, preparing high-quality print pages, including clear instructions for readers, adding calls-to-action on pages, designing custom interactive buttons, thoroughly testing the campaign, and measuring results. The webinar provides examples and recommendations for incorporating different types of digital content like videos, shopping features, contests and social media integration to enhance printed publications.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
Layar March 7th Webinar - Intro to AR and Interactive PrintLayar
This presentation provides an introduction to augmented reality and Layar's interactive print platform. It discusses the history of augmented reality, how Layar works by recognizing images and overlaying digital media, examples of how brands and publishers have used it, and a product walkthrough. The presentation aims to demonstrate how Layar can be used to amaze, engage and strengthen connections with audiences through augmented print experiences.
What Can Layar Do for Your Business ? - AdvertisersLayar
Check out this presentation to learn the best ways to use Augmented Reality and Interactive Print to create unforgettable advertisements that really stand out.
With best practices and brand examples from industries like automotive, fashion, electronics, FMCG and more, we'll provide you with guidelines for creating an integrated, cross-channel marketing campaign with AR and Interactive Print to achieve your goals!
Dear Friends,
eGreetings from Diverse Fabric Solutions (dfsprint.com), a direct manufacturer of effective large to super-wide format graphics and banners, customized POP and POS displays, and all of the hardware required to exhibit your graphics for retail, tradeshows, or special events!
We are writing let you know about exciting changes in our services and capabilities. We are now offering Augmented Reality for advertising campains.
In addition to fabrics and textiles, we now offer full direct-to-print services on just about any media and substrate material, including:
• Acrylics
• Glass
• Paper and cardboard
• Plastics
• Metals and Wire
• Vinyls
• Foamcore and Coroplast
• Equipment list available upon request
Let DFS produce and deliver your large format print, POP / POS projects. We offer fast, economical graphical images and displays that will simply WOW audiences. Contact us about your needs. Our Passion is to print.
We look forward to collaborating with you to bring all of your graphical design ideas to life.
How to Create an Effective Campaign with Layar CreatorLayar
The document provides steps for creating an effective interactive print campaign using Layar Creator, including developing a campaign concept and plan, preparing assets, creating the campaign, testing it, and publishing. It recommends exploring Layar Creator showcase projects for inspiration, testing campaigns thoroughly, and refers to additional Layar Creator resources for tutorials, guidelines, and support.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Get the Swag on! With Eliumstudio & Martin JulienTheFamily
This document provides information about branding and design for mobile apps. It discusses evolving trends in mobile branding from skeuomorphism to minimalism. It emphasizes building a brand over just an app. It provides best practices for standing out including following device guidelines, creating unique brand guidelines, using storytelling and copywriting, and bringing delight to the user experience through fonts, colors, icons, and animations. Examples are given from apps like Igloo, Zenly, and Snapseed.
Layar February 20th Webinar – Get Started With the Layar CreatorLayar
The document discusses Layar Creator 2.0, a tool for creating augmented reality experiences to bring print content to life. It provides an overview of Layar and the trends driving interactive print, along with statistics on adoption of the Layar app and Creator. The bulk of the document focuses on demonstrating the capabilities and features of Layar Creator 2.0, with sections walking through the upload, creation and publishing process. It concludes by pointing readers to additional resources for learning more about and getting started with interactive print using Layar.
This document provides information from a seminar on mobile marketing. It discusses:
- Why mobile marketing is important as mobile device usage increases and more searches are done on mobile. Consumers are more likely to take immediate action on mobile-friendly sites.
- The differences between mobile apps and mobile websites. Apps provide additional features but both an app and mobile-optimized website are generally needed.
- Types of mobile websites, including responsive designs that adapt content for all devices and standalone mobile sites optimized specifically for mobile.
- Best practices for mobile sites like keeping content quick to load, simplifying navigation, and designing for usability on mobile devices.
- The seminar concluded with a demonstration
This document discusses the importance of creating multi-screen websites that are optimized for desktop, tablet, and mobile devices. It notes that most people now use multiple screens throughout the day and that Google prefers responsive, multi-screen sites for search engine optimization. The document recommends businesses leverage features like click-to-call buttons, maps, reviews, and coupons to provide customized experiences across different devices. It also suggests using dynamic content to personalize the experience based on location, time of day, and previous visits. Additionally, the option of adding e-commerce capabilities to allow online shopping from any device is presented.
The document discusses different mobile optimization methods for businesses: responsive web design, mobile websites, and native apps. It defines each method and outlines their pros and cons. Responsive web design allows a single website to adapt to different screens through content and design adjustments. Mobile websites are specifically designed for mobile limitations and opportunities. Native apps are developed for a particular operating system. There is no single best method - businesses should consider their goals, customers, and budget to determine the optimal solution or combination of solutions for their needs. The best mobile strategy is one that works best for customers.
Business Advantage of Responsive DesignSqueeze Mobi
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. It will optimise a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
You'll find in the slides tips and tricks on why responsive design is important to a business.
The templates shown in this presentation are all in the Squeezemobillionaire platform. The mobile app and site builder in this platform has the feature to add news feeds to the sites/apps. Get to know more about what is included in the platform here: https://www.squeezemobillionaire.com/sign-up/pricing/
This document describes two products from Virtual World Computing - IMAGO, a visual search engine that allows users to find products by uploading an image, and Cocoon, a private web browser. IMAGO aims to solve the problem of finding products when only having a picture by using image similarity search technology. It will partner with retailers to populate search results. Cocoon provides added security, privacy and virus protection when browsing online through its encrypted cloud-based browser. The company is seeking to raise $1.4 million in seed funding to launch these products and further develop their technology.
These are my slides for an April 13 presentation for the American Society of News Editors. Related blog posts: http://bit.ly/9nGFPV and http://bit.ly/6WnABX
Beyond the App: What makes a good mobile experience? Digiday
Engaging with customers on mobile means more than building apps and pushing mobile ads. So how are brands creating mobile experiences that inspire consumers to interact with them? Is yours leading the pack or barely keeping up?
In this webinar, BeyondCurious CEO Nikki Barua and CTO Vishal Agarwal help marketers understand how to create compelling mobile experiences that outperform the competition
This document provides an overview of event apps, including key statistics about smartphone usage, different types of apps, important features for event apps, monetization strategies, and typical pricing. It notes that over 100 million apps are downloaded daily, and that native apps are preferred over web apps due to advantages like push notifications, offline access, and the ability to make money. The document recommends including features like calendars, maps, photo sharing, alerts, and surveys in event apps to inform and engage users. It also provides tips for monetizing through sponsorships, exhibitor services, and user data collection. Pricing for turnkey event app solutions ranges from $3,000-$8,500 depending on features and services included.
This document promotes mobile app development services from a company called NEAD. It highlights how apps can increase customer loyalty, sales, and save businesses money while going green. It then describes NEAD's app development platform and content management system, which allow businesses to easily create and update app content. Pricing details are provided. Tips are given on how to market an app through QR codes, word of mouth, in-store offers, social media, and app stores.
The document provides an overview of the app development process. It discusses what app development entails, including front-end and back-end development. It outlines the key steps in app design and development such as discovery sessions, scoping, defining user experience and interface, revenue models, and prototyping. The document recommends defining goals, conducting market research, and getting started with UI/UX design before development begins. It also lists and describes several popular desktop-based and online prototyping tools.
This document provides an overview of the mobile app development process. It discusses what app development entails, including front-end development focused on user interface and experience design, and back-end development focused on connecting servers, databases, and applications. The key steps in app development outlined are the discovery session, where the developer understands the app idea, scoping and deep dive to refine details, and considering users, platforms, and revenue models. Prototyping and testing are also mentioned as important parts of the process to refine the app design before full development.
Layar March 5th Webinar - Get More Out of Interactive PrintLayar
This document outlines best practices for creating interactive print campaigns using Layar. It discusses developing an engaging campaign concept, preparing high-quality print pages, including clear instructions for readers, adding calls-to-action on pages, designing custom interactive buttons, thoroughly testing the campaign, and measuring results. The webinar provides examples and recommendations for incorporating different types of digital content like videos, shopping features, contests and social media integration to enhance printed publications.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
In May 2013, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit.
The document discusses maximizing mobile marketing opportunities. It notes that mobile usage is growing significantly, with over half of consumers using mobile first for online activities and over 70% of digital minutes in the US coming from mobile devices. It recommends having a mobile-friendly website that is optimized for mobile, as well as creating compelling mobile video content such as livestreams to engage audiences. It also discusses using mobile apps as a direct marketing channel but notes the high failure rate of apps. The key is to provide useful, engaging content and measure metrics like views, play rates and engagement over time.
This document provides information on experimentation and A/B testing for digital marketing. It begins with an overview of the scientific method and data-driven strategy of concepting, testing, analyzing and acting. It then discusses variables that can be tested like copy, images, calls-to-action and more. The document emphasizes starting with defined success metrics and exploring options before refining. It provides examples of A/B test scenarios and valid experimental designs. Finally, it discusses measuring test results and tying experimentation back to optimization of user experience and conversion funnels.
Beacon Explorers: Beacon Week San FranciscoDoug Thompson
BLE beacons have come a long way since Apple announced iBeacon support. At Beacon Week San Francisco, sponsored by Kontakt.io, we review some tips, insights and idea-starters for the new world of beacons.
Understand how engagement, user behavior, features, and design should all be factored into your planning process in order to develop a top-ranking mobile app.
The document outlines the process for building a 5-star mobile app, including discovery, product development, and performance phases. Discovery involves understanding user needs, validating the product, and prototyping. Product development requires prioritizing features, following good engineering practices, testing on devices, and getting user feedback. Performance preparation includes analytics, marketing, beta testing, support, and measuring engagement after launch. The goal is to iterate based on insights to continuously improve the app experience.
The document discusses implementing a new user interface (UI) for an existing system called Uranus. It outlines problems with the current UI and proposes solutions based on research into UI/UX best practices. This includes comparing competitors, analyzing design trends, and wireframing new screens. Research covered principles like minimalism, flat design, typography, navigation and information architecture. The goal is to improve the aesthetic and make the system more responsive based on a UX design process of discovery, user research, brainstorming and prototyping new screen designs.
This document discusses the principles of Lean UX. It begins with an introduction to where Lean UX comes from and its relationship to agile development. The core Lean UX process is then described as a cycle of stating desired outcomes, declaring assumptions, hypothesizing tests, designing experiments, making MVPs, getting feedback, and repeating. Key characteristics of Lean UX like small cross-functional teams and a bias towards making things to learn are also outlined. The document then dives deeper into how to approach continuous learning, writing assumptions and hypotheses, enabling making through MVPs, managing outcomes rather than outputs, and creating an organizational structure to support Lean UX.
The document provides tips on implementing digital marketing in 2017. It discusses creating videos, live streaming, search engine optimization (SEO), social media ads, analytical data, prioritizing mobile, and creating creative content. Specific tips include using tools like KeywordTool.io for videos, planning for live streams, optimizing websites for search engines, setting daily budgets for social media ads, measuring results with analytics, ensuring mobile-friendly websites, and producing long-form content like eBooks and blog posts. The overall message is that digital marketing requires an integrated approach across multiple channels to be effective.
Specialmoves is a development agency that focuses on interactive experiences for web, mobile, and installations. They believe beautiful, user-focused designs make people happier and more productive. Working with developers better, faster, and cheaper requires having a clear vision and understanding user needs up front. The document outlines an Agile process for collaborating with developers, including defining user personas, prioritizing high-level user stories, acceptance criteria, and global standards to build the right features on time and on budget. Even Agile cannot fix problems like an absent or indecisive client.
The document provides best practices and recommendations for designing an effective staffing website. It emphasizes the importance of visual design elements, mobile optimization, and key features. It also stresses the need to focus on search engine optimization, social media engagement, and new features like talent showcasing and online reviews to attract clients and candidates. Well-managed hosting is also presented as important for website performance.
Webinar Series - How To Launch Your App IdeaTheAppLabb
This webinar discusses how to launch an app idea. It covers choosing the right idea and validating it, creating a business model, developing an app strategy, designing user experience through wireframes and prototypes, implementing quality assurance testing, and marketing the app. An example case study of developing the LocaWoka crowdsourcing app is also presented. Attendees will learn steps for idea development, approach development partners, and tips for app success.
Good UX Karma: Guiding Principles to Simpler, Easier and Happier UI DesignHafiz Huda
People are busier than ever. The UX karmic cycle can create positive experiences for them, which in turn drives business. We’ll point to ten specific principles for making your users’ lives easier—UX Mantras that can bring change for good. From typography to spacing to plain language, we’ll keep it fast, simple, and packed with common sense to make your users happier and your business stronger.
When I was the Exec Creative Director at Infuz, I wrote this with Ryan Swarts, our UX Architect and Art Director for our presentation at the 2011 STL UX Conference.
And yes... The airport sign at around 06:01 is not in Danish. I'm told it's Dutch. Doh!
This document provides an overview of online marketing strategies and trends for event marketers. It discusses utilizing various social media platforms like Facebook, Twitter, Instagram, and YouTube to promote events. It emphasizes the importance of a mobile-friendly website and presence since many customers now search and purchase on their phones. The document also recommends networking with related organizations to spread awareness of your event.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
The document provides an overview of user experience (UX) design. It defines UX as a person's emotions and attitudes about using a product or service. UX design aims to enhance user satisfaction by improving usability, accessibility, and the overall user experience. The document recommends that developers learn basic design principles and work with UX designers. It also stresses the importance of accessibility and following guidelines like WCAG to ensure all users can access websites.
At dmaDetroit's Jan. 29, 2015 program, Dr. Joe Bavonese discussed his tools for successfully growing and retaining a customer base covering engaging your customers, developing direct response strategies and more.
Similar to Get More Out of Interactive Print - May 2014 (20)
Kasper Jelaiskis, a UX/UI designer, presented a webinar in June 2016 about adding HTML widgets to augmented reality through Layar. The presentation included information on features and requirements of HTML widgets, best practices for designing them, and examples of widgets. It also provided a video demo and noted that documentation on widgets is available through Layar's Help Center.
The document outlines a webinar presentation on creating augmented reality experiences with 360 degree panoramas using Layar. It provides details on the webinar format, what is needed to create 360 dome AR, and examples of an HTML panorama and a 360 dome created with Blender and hosted online for use in Layar layers.
The document summarizes a webinar on Layar's augmented reality platform. It includes introductions of the presenters, an overview of the agenda which includes a 15 minute demo and 45 minutes of Q&A, and live demos of sequencing features and exporting 3D models from Blender to Layar's creator tool using JSON.
The document discusses updates to Layar SDK version 8.4.4, including bug fixes, the addition of video sequencing and support for beacons. It provides information on how the Layar SDK allows app developers to integrate augmented reality features like interactive content and managing layers through the Layar Creator. The updates allow for more advanced callbacks that give developers more control over the user experience, and the integration of beacons enables bringing geo-located layers indoors for more accurate indoor augmented reality experiences.
The document outlines an upcoming webinar hosted by Layar B.V. in February 2016 about using their augmented reality platform. It introduces the presenters and explains that there will be a 15 minute presentation followed by 45 minutes of Q&A where audience members can ask questions via chat or by raising their hand. The rest of the document shows examples of how Layar has been used in advertising, automotive, education, magazines, retail, and creative projects to enhance printed materials with interactive virtual elements.
This document contains information from a webinar presented by Layar B.V. in January 2016. It discusses creating and using 3D objects in Layar, including converting 3D files to the L3D format, adding materials and textures, triggering actions with animations or multimedia, balancing file size and complexity, requirements for creators, and examples of using 3D objects for tours, product demos, and enhanced shopping experiences.
This document summarizes a webinar presentation about integrating the Layar augmented reality software development kit (SDK) into retail apps. It provides an overview of the SDK, how to obtain and implement it, best practices for content creation and promotion, and examples of how retailers have used the SDK to enhance print catalogs and in-store shopping experiences with interactive virtual content. Attendees can ask questions in the question box or by raising their hand during the 45-minute question and answer period after the 15-minute presentation.
The document discusses geo layers and augmented reality technology. It provides information on:
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1. The document summarizes best practices for creating interactive print content using Layar including ensuring pages have flat surfaces, sufficient size and detail without borders or clutter.
2. It recommends using clear and specific calls-to-action that highlight the key message and content users can access through Layar.
3. Instructions should reserve a page to explain what interactive print is and how readers can scan pages and access digital content using the Layar app for Android and iOS.
The document summarizes a webinar that was held in June 2015 about the Layar SDK. It includes:
- An introduction that the webinar had a 15 minute presentation and 45 minutes of Q&A where questions could be submitted via a question box or raising a hand.
- An overview of the Layar SDK which supports various experiences like print-based and geo-location based, and can be used via the Layar Creator or API. It has features like supporting multiple languages and customization options.
- Recent updates allow for fully customizable features, changing the view angle of pop-outs, and hiding trigger images or creating a custom UI with a new PhoneGap plugin.
The document summarizes a webinar discussing 3D modeling for a creator platform. It covers topics like supported 3D features, balancing file complexity and efficiency, using 3D objects for interactive content and product representation, and resources available on the company's help center. Two presenters - Olga Beza and Vanya Damyanova - outlined a 15 minute presentation and 45 minute Q&A session taking questions through a question box or raised hands.
The document summarizes a webinar that included a 15 minute presentation and 45 minute Q&A session. It then provides tips for designing effective business cards, flyers and brochures for augmented reality campaigns. Specifically, it recommends including enough visual details on cards, avoiding designs that look too similar, and adding a call to action. For flyers and brochures, it suggests leaving a large blank area, using orientation-independent graphics like circles and hexagons, and avoiding patterns or designs that look similar across pages of the same campaign. The document directs people to the Layar Help Center for additional support.
- The webinar covered new Basic Pages that allow video uploading and hosting without ads for a 30 day lifetime, available on a pay-as-you-go basis without bundles. Free users will get 2 Basic pages.
- Use cases for Basic Pages include short-term personal or small business needs like greetings, promotions, and leaflets. Basic Pages differ from Pro Pages in features like lifetime, buttons, statistics, and price.
- An SDK update allows sharing screenshots, changing the view angle, and hiding elements in AR, and a new PhoneGap plugin allows integrating the SDK into other apps. The Developer API also added new features like looping videos and hiding controls.
- The webinar covered new Basic Pages that allow video uploading and hosting without ads for a 30 day lifetime, available on a pay-as-you-go basis without bundles. Free users will get 2 Basic pages.
- Use cases for Basic Pages include short-term personal or small business needs like greetings, promotions, and leaflets. Basic Pages differ from Pro Pages in features like lifetime, buttons, statistics, and price.
- An SDK update allows sharing screenshots, changing the view angle, and hiding elements in AR, and a new PhoneGap plugin allows integrating the SDK into other apps. The Developer API also added new features like looping videos and hiding controls.
- The webinar covered new Basic Pages that allow video uploading and hosting without ads for a 30 day lifetime, available on a pay-as-you-go basis without bundles. Free users will get 2 Basic pages.
- Use cases for Basic Pages include personal or small business sites like greeting cards, promotions, and leaflets. Basic Pages differ from Pro Pages in features like lifetime, buttons, statistics, and pricing.
- An extension allows upgrading Basic or Pro campaigns. The new SDK features hiding elements and customization, while the Developer API updates include looping videos and hiding controls. Attendees can help others on the Help Center to earn free Pro page credits.
The document summarizes a webinar that took place in November 2014. It included a 15 minute presentation and 45 minutes of Q&A where questions were submitted via a question box or raising a virtual hand. Topics discussed included transparent videos, automatic color palettes for buttons, extending campaigns, new page pricing, help resources, and a program for contributors to share knowledge and earn credits.
- The webinar included a 15 minute presentation and 45 minutes of Q&A where participants could ask questions via a question box or raising their hand.
- The webinar was part of a series on the company's premium account features, which allow for video hosting, advanced and custom buttons, collaboration capabilities, export of statistics, and priority support. Participants were also invited to contribute to a help center to earn free page credits.
This document summarizes a webinar that took place in October 2014 and covered Questions and Answers about Layar Creator. The webinar included a 15 minute presentation and 45 minutes of Q&A where participants could ask questions through a question box or raising their hand. Premium accounts would get benefits like video hosting, advanced and custom buttons, collaboration features, exportable statistics, priority support, and opportunities to help others and earn credits through Layar's help center.
This document summarizes a webinar that took place in September 2014. It was presented by Olga Beza and Maximilian Biedermann and included a 15 minute presentation and 45 minutes of Q&A. The webinar provided updates on new features in Creator 2.0 including video hosting and conversion available for premium users, an updated premium account page, and a new stats page. It also mentioned an upcoming alpha channel video feature and encouraged participants to contribute to the Layar Help Center to help other users and earn free page credits.
19. BEST PRACTICES WEBINAR
Georgia Diaconescu
Interactive Print Consultant
!
In order to make a lasting impression on your readers,
there are a few principles you need to keep in mind
when creating your campaign concept.
!
SO BEFORE DIVING IN ...
20. BEST PRACTICES WEBINAR
!
The campaign should reflect and focus on
your MAIN OBJECTIVES!!
!
Always focus on the TARGET USER GROUP &
keep in mind what they LIKE.
!
Focus on providing an OUTSTANDING
USER EXPERIENCE.
25. BEST PRACTICES WEBINAR
RELEVANT
Relevant content
for your target audience
INFORMATIVE
Offer extra
information!
EXCLUSIVE
Behind-the-scenes
information
INTERACTIVE
Present information
in an entertaining way
ENTERTAINING
Deliver entertaining,
immersive content
58. BEST PRACTICES WEBINAR
PREPARING PAGES
• Flat surface (magazine page)
• High resolution, low size page
(5MB)
• Sufficient size & image detail
• No borders or clutter
• Avoid glossy paper
59. BEST PRACTICES WEBINAR
THE PAGE SHOULD NOT CONTAIN
!
• Large portion of blank area
• Mainly body text or only text
• Graphics that look the same
in any orientation
(circles,hexagons, etc.)
• Graphics with patterns
• Look too similar to other
pages in the same campaign
insufficient details similar imagesplain text
the same in any
orientation
pattern
60. BEST PRACTICES WEBINAR
If you are not sure whether the pages are optimal for the Layar
Creator ..
!
STEP 1 - Create a campaign in the Creator
STEP 2 - Upload the pages in the campaign
(Layar will provide some initial feedback on Page quality)
STEP 3 - Place some dummy buttons on each page
STEP 4 - Scan each page to see if buttons are displayed correctly
!
DO THIS BEFORE PRINTING OUT THE FINAL PUBLICATION!
63. BEST PRACTICES WEBINAR
RESERVE SPACE for instructions, preferably one dedicated page.
!
EXPLAIN WHAT IS SPECIAL about this issue of the magazine. What
is Interactive Print ?
!
Make people curious about it & give them a reason to engage!
!
!
64. BEST PRACTICES WEBINAR
!
!
INSTRUCT HOW TO DISCOVER DIGITAL CONTENT
!
• How should readers scan the page?
• What should they look for? (Call-to-action)
• Where on the page? (e.g.: upper corner)
!
Mention the app is available on Android and iPhone.
65. BEST PRACTICES WEBINAR
!
• CLEAR STEPS
!
• CUSTOMIZE IT
!
• make sure it ATTRACTS ATTENTION.
!
• Place it RIGHT BEFORE the editorial
content. Preferably on the right side.
HOW-TO INSTRUCTIONS
66. BEST PRACTICES WEBINAR
Here are some other options you can consider :
HOW-TO INSTRUCTIONS
We strongly recommend you to add a QR code
to your instructions, allowing readers to scan it
and immediately download Layar.
69. BEST PRACTICES WEBINAR
!
• SPECIFIC about what type of content
users can expect.
!
• Highlights the KEY MESSAGE revealed by
the digital content, using VERBS *
*e.g.: Watch the trailer with Layar,
Listen to XX with Layar, etc.
• VISIBLE & INFORMATIVE
LAYAR STYLEGUIDE
70. BEST PRACTICES WEBINAR
!
• AVOID unclear calls-to-action
like “View with Layar”; they will
most likely not attract readers.
!
• Include a note on WHERE they
can find the "How to use Layar”
instructions.
!
• Place calls-to-action on EVERY
SINGLE PAGE that contains
digital content.
LAYAR STYLEGUIDE
77. BEST PRACTICES WEBINAR
CUSTOM BUTTONS
Actual Print What you see with Layar
*For instance, a play icon
for a video button image
Make use of the print
content -
CONTEXTUAL design.
!
Button should clearly
indicates what users
can do*.
80. BEST PRACTICES WEBINAR
CUSTOM BUTTONS
More of an AESTHETIC CHOICE
Place buttons where it makes the most sense!
!
Should look NATURAL in CONTEXT with the print content
Better ON THE VISUALLY BUSY PART of the page and NOT
on blank spaces
82. BEST PRACTICES WEBINAR
TEST & FINALIZE CAMPAIGN
Thorough CAMPAIGN TESTING is critical.
GREAT USER EXPERIENCE is THE key to success !
!
WHAT TO DO?
!
• Check both technical and aesthetic aspects.
• Test your campaign as much as possible.
• Check campaign with iPhone and Android devices.
• Use the latest Layar App version.
• Test your campaign using printed pages!
!
!
84. BEST PRACTICES WEBINAR
HOW TO TEST?
!
DOUBLE CHECK THE QUALITY OF THE PAGES
!
• Are user instructions in your publication clear enough ?
• Are Interactive Print buttons placed at the right place ?
• Are the buttons correctly displayed?
• Does each button function correctly? Are links functional?
• Do videos play as expected?
• Does the campaign offer good user experience?
86. BEST PRACTICES WEBINAR
PRIOR COMMUNICATION
!
!
BEFORE FINALIZING & PUBLISHING THE CAMPAIGN keep in
mind that you need to communicate to your readers the fact that
your publication has been augmented with digital content.
!
RAISING READERS’ AWARENESS via PR, promotions, social media
before hand makes a tremendous difference!
89. BEST PRACTICES WEBINAR
STATISTICS OVERVIEW!
!
The Layar Creator gives you the opportunity to visualize your
statistics in real time (updated every hour):
!
Campaign statistics
Page statistics
Button statistics
!
These numbers are also displayed on TIMELINES, to give you a
better overview on the PEAK DAYS of your campaign, READING
HABITS of your readers, as well as WHERE ARE THEY FROM.
!
Total page views
Total interactions
Total unique users