As the corporate landscape continues to evolve, so does the realm of video production. In 2023, businesses are embracing the power of visual storytelling to captivate audiences, convey messages effectively, and stay ahead of the competition. With technological advancements and shifting consumer preferences, the trends in corporate video production are constantly evolving.

1. 20 Trends in Corporate Video Production 2023
As the corporate landscape continues to evolve, so does the realm of video production. In 2023,
businesses are embracing the power of visual storytelling to captivate audiences, convey messages
effectively, and stay ahead of the competition. With technological advancements and shifting
consumer preferences, the trends in corporate video production are constantly evolving.
Here at Studio52, we are always in-line with the trends to deliver the best corporate video
production services! Today, we bring 20 of the trends that are shaping the landscape of corporate
video production in 2023.
1. Virtual Reality (VR) and 360-degree videos

2. These videos have revolutionised the way we experience and interact with digital content. They have
opened up new dimensions of immersion for viewers by seamlessly blending cutting-edge
technology and creative storytelling. These captivating mediums transport us to a realm where we
can explore events, landscapes, and narratives from an array of angles, fostering a sense of presence
and involvement like never before.
2. Drones and aerial cinematography
The popularity of drones has soared as they offer unparalleled and breathtaking aerial perspectives
for capturing video content. These remarkable devices have ushered in a new era of creativity,
enabling content creators and enthusiasts alike to capture stunning footage from vantage points
that were once inaccessible or prohibitively expensive.
The advent of drone technology has revolutionised videography, providing an entirely fresh
dimension to visual storytelling. With their nimble manoeuvrability and advanced camera
capabilities, drones empower filmmakers, photographers, and hobbyists to elevate their craft by
capturing awe-inspiring shots from the sky.
The Studio52 team voted it as their favourite trend!
3. Artificial Intelligence (AI) and machine learning in video editing

3. AI and machine learning algorithms have significantly reduced the time and effort required for
manual tasks. These technologies automate repetitive processes, such as sorting and organising
footage, identifying and removing unwanted elements, and optimising video quality. By automating
these mundane tasks, content creators and editors can focus more on the creative aspects of their
work, resulting in more polished and professional videos.
4. Vertical Videos
By utilising the vertical aspect ratio, these videos can fill the entire screen, providing a visually
immersive and engaging experience. This eliminates the need for viewers to rotate their devices or
deal with letterboxing, ensuring a seamless and intuitive viewing experience right from the moment
they hit play.

4. The rise of social media platforms, such as Instagram Stories and TikTok, has further fueled the
demand for vertical video content. These platforms are primarily accessed through mobile devices,
and vertical videos have become the preferred format for sharing captivating and easily digestible
content. Content creators can tap into the vast potential of these platforms and reach a wider
audience.
5. Live Streaming
By offering a dynamic and interactive experience, live streaming cultivates a sense of immediacy and
connection that other forms of media cannot replicate.
The real-time nature of live streaming allows viewers to actively participate in the content as it
unfolds. They can engage in live chats, ask questions, provide feedback, and even influence the
direction of the stream through polls and interactive features. This two-way communication fosters
a sense of community and involvement, making viewers feel like active participants rather than
passive spectators.
6. User-created content
This form of content can enhance brand credibility and influence potential customers’ purchasing
decisions. It often sparks increased engagement and interaction with the brand, as it encourages
customers to actively participate and share their experiences.
This engagement can lead to a sense of community and loyalty among customers. Users can provide
valuable insights and feedback for businesses, helping them understand customer preferences,
identify trends, and refine their products or services accordingly
Leveraging UGC can be cost-effective too, as it reduces the need for creating original content from
scratch. By encouraging and showcasing user-generated content, businesses can harness its power
to build brand affinity, drive sales, and foster meaningful connections with their customers.
7. Interactive storytelling

5. Interactive storytelling has gained substantial traction in recent years, particularly in the movie
industry, where viewers can create their own stories by choosing paths. Allowing viewers to make
choices during a video can make the experience more personal and engaging.
Also Read: Why You Should Seriously Consider Promotional Video in 2023
8. Personalised video content
Tailoring video content to individual viewers by utilising their data and personal information enables
the creation of personalised video experiences for each individual. This personalised approach
allows them to engage better with the content produced.
9. Magic moments

6. By incorporating elements that evoke emotions, inspire awe, or provoke laughter, video creators can
create a lasting impact on viewers, making their content more shareable and memorable. These
shareable and memorable moments act as a catalyst for audience engagement, as individuals feel
compelled to share these videos with their networks, sparking conversations and generating a ripple
effect of visibility and reach.
10. Short-form video series
The prevalence of short-form content and video series has become increasingly prominent in the
digital landscape. This emerging trend involves the art of condensing video content into bite-sized
episodes that are easily digestible by viewers. By breaking down longer videos into shorter
segments, content creators cater to the modern audience’s preference for quick and convenient
consumption of information and entertainment. This approach recognizes the value of capturing and
retaining viewers’ attention spans in an era characterised by information overload and competing
content.
11. Single-view content
In the dynamic landscape of digital media, a captivating phenomenon known as ephemeral content
has emerged, captivating the attention of users across various social media platforms. This form of
content revolves around the creation and sharing of temporary video snippets that have a finite
lifespan. Platforms like Instagram and Snapchat have popularised the concept through their
“Stories” feature, where users can share fleeting moments that disappear after a specified period.
Ephemeral content offers a unique sense of urgency and exclusivity, as viewers know that they have
a limited time to engage with the content before it vanishes.
12. In-video shopping
This innovative approach involves the integration of shopping features directly within videos,
enabling viewers to make purchases without having to leave the video player or navigate to a
separate e-commerce platform. By seamlessly merging content and commerce, in-video shopping
offers a frictionless and immersive shopping experience for consumers.
With a simple click or tap, viewers can explore and purchase products showcased within the video,
eliminating the need for multiple steps or distractions that could potentially hinder the conversion
process.
13. Spacial Audio
The immersive sound design revolves around the creation and integration of spatial audio that
complements and elevates the visual elements of a production. The approach envelops the audience
in a multidimensional auditory experience, bringing a new level of depth to the viewing process.
This technology allows sound engineers and designers to precisely position and move audio
elements within a three-dimensional space, creating a sense of presence and immersion that aligns
seamlessly with the visuals on the screen.
14. Adaptive streaming quality
This dynamic approach revolves around intelligently tailoring the quality of video playback to match
the viewer’s internet speed, ensuring a seamless and uninterrupted streaming experience while
maintaining the highest possible visual fidelity. By analysing the viewer’s internet connection in real-

7. time, adaptive streaming technology dynamically adjusts the bitrate, resolution, and compression of
the video to strike the perfect balance between smooth playback and optimal visual quality.
This sophisticated adaptation process occurs seamlessly behind the scenes, constantly monitoring
the viewer’s bandwidth and making instantaneous adjustments to match the available resources.
15. Video content for virtual assistants
Video content for virtual assistants (Alexa or Google) encompasses a wide range of possibilities, from
informational videos to entertainment experiences. Viewers can now access a huge archive of
knowledge, tutorials, and how-to videos by simply voicing their inquiries or interests to their virtual
assistant. The ability to verbally control and navigate the video content enhances convenience and
accessibility, allowing users to interact with the videos effortlessly and focus on the information or
entertainment at hand.
16. Educational and informative video content
This transformative approach to sharing knowledge often takes the form of how-to and instructional
videos, delivering step-by-step guidance and insightful explanations on a wide range of subjects.
Educational and informative video content provides a dynamic platform for educators, experts, and
content creators to communicate complex ideas and concepts in a visually compelling format. By
leveraging visual aids, demonstrations, and engaging storytelling techniques, these videos captivate
viewers’ attention, making the learning process more enjoyable and accessible.
17. Multicam video production
By strategically positioning multiple cameras, each focused on a different angle or viewpoint, multi-
cam video production enables content creators to capture the intricate details and nuances of a
subject from multiple vantage points. This technique enhances the overall visual appeal and depth of
the video, providing viewers with a comprehensive and immersive portrayal of the subject matter.
18. Documentary storytelling
Documentary-style storytelling goes beyond traditional narrative structures by delving into real-life
experiences, events, and subjects. By capturing the essence of reality through interviews, archival
footage, and on-the-ground documentation, this approach aims to authentically portray the
complexities and nuances of the human experience. The emphasis on factual information and the
pursuit of truth resonates deeply with viewers, drawing them into a world where they can gain
insights, broaden their perspectives, and engage with the subject matter on a profound level.
19. Social Causes
Video content for social causes serves as a potent medium to engage audiences on a deep and
emotional level. By employing compelling narratives, powerful visuals, and impactful storytelling
techniques, content creators can effectively convey the urgency and significance of social issues that
demand attention and action.
Whether it is human rights, environmental sustainability, gender equality, racial justice, or any other
pertinent cause, video storytelling has the ability to ignite passion, evoke empathy, and spur
individuals and communities into action.
20. Training Animation Videos

8. By harnessing the captivating power of motion design and animation, businesses can unlock a range
of benefits through the utilisation of animated safety videos. These videos excel at engaging viewers
due to their visually dynamic nature, making them highly effective in capturing and maintaining
audience attention. The ever-changing visuals inherent in animation captivate viewers, rendering the
animation format immensely popular in both marketing and entertainment contexts.
One notable advantage of animated safety videos is their ability to effortlessly convey complex ideas
in a visually simple and easy-to-understand manner. Through the use of animated explainer videos,
intricate concepts can be broken down into digestible visual representations, allowing audiences to
grasp and retain information more effectively. This simplification process enhances communication
and ensures that key safety messages are effectively delivered.
Conclusion
Many businesses have partnered with Studio52 over the years to produce high-quality animated
safety videos or video content production in-line with the industry trends. With a team of skilled in-
house animators and developers, Studio 52 is committed to delivering animations that reflect the
latest advancements in the industry.
The expertise and creativity of our corporate video production company guarantee that each video
is tailored to meet the specific needs and objectives of the client, effectively communicating
messages while captivating viewers with compelling visuals.