Natalie Bracy Sneed is a seasoned marketing professional with over 20 years of experience in brand development, strategic planning, advertising, product research, and marketing communications. She has held various leadership roles at Nissan North America, where she currently serves as Marketing Communications Manager managing multicultural creative development.

1. Natalie Bracy Sneed
nataliebracy@yahoo.com
Results oriented and seasoned marketing professional offering years of experience in brand development, strategic planning, advertising and
product research, marketing communications, consumer experiential outreach, and brand ambassador development.
EXPERIENCE
Specialties: Pan cultural, Multi cultural, General and Total Market Experience ▪ Marketing Research ▪ Competitive Analysis ▪ Strategy
Development ▪ Budget Management▪ Creative Production ▪ Consumer Engagement ▪ Partnership Marketing ▪ Digital Marketing ▪ Experiential
Strategy Development, Management & Activation ▪ ROI Analysis ▪ Event Marketing ▪ CRM ▪ Supplier & Vendor Management ▪ Integrated
Marketing
2013-Present: Marketing Communications Manager, Nissan North America, Nashville, TN
-Manage multicultural agency. Responsible for creative development, production, and editing of African American, Spanish and Chinese TV,
digital and print executions. On team that developed some of Nissan’s top rated multicultural ads: Day & Night; Text, and Goal Trip.
-Multicultural cross functional Team Leader: Responsible for coordinating cross functional teams (Diversity and Inclusion, CSR, marketing,
recruiting, supplier development, employee outreach, and grass routes experiential team) across the business to focus on multicultural share
growth. Contributed to achieving multicultural sales share of 36%.
-Founder of employee engagement organization: Creating employee brand advocates representing and promoting the brand wherever they
encounter consumers. Lead educational programs to inform employee cultural education.
-Leader of cross functional outreach team: Developed outreach strategy bringing together Tier 1, 2, 3 marketing efforts to engage consumers in
all touch points, TV, radio, digital, dealerships, community, and grassroots.
2012-2013: Marketing Operations/Pricing Manager, Nissan North America, Nashville, TN
Managed pricing strategy for key passenger and specialty vehicle segments.
2009-2012: Marketing Strategy Manager, Nissan North America, Nashville, TN
Developed strategy for key segments: midsize sedan (Altima), compact vehicles (Sentra) and specialty vehicles.
Managed research teams to develop core consumer targets, bench mark key competitors.
2003-2009: Advertising Research Manager, Nissan North America, Nashville, TN
Responsible for advertising research from concept, copytest, through after launch/ad performance tracking.
Expert trainer, experienced in staff training, development of training tools, instruction manuals and brochures
Focus Group Moderator and Manager of employee advertising review panel. Responsible for qualitative and quantitative research design and
implementation. Strong multitasking and organizational skills, ability to successfully manage several projects simultaneously. Syndicated study
consultant to global staff. Liaison between staff and vendors on special projects. Team organizer and facilitator. Work with vendors to achieve
corporate goals. Plan and coordinate projects to achieve internal client departmental objectives. Develop decks to present to management on
completion of projects. Responsible for interpreting syndicated data results, and assist groups in developing marketing strategy. Most recent
projects involved providing data, analysis, insights, and strategy for Nissan and Infiniti models and competitors, for development of strategic
briefs (Marketing Strategy).

2. Create, maintain, upload, and troubleshoot the website. Creative responsibility includes developing ideas to make relevant data more accessible to
staff. As a online coordinator, lead eRoom and imeeting training. As intranet journalist, blogging and editing for diverse audiences.
Responsible for developing monthly and quarterly analysis of gFK intentions and shopping data. Provided specialized reports to meet the needs
of our internal clients and vendors to achieve corporate objectives. Responsible for developing analysis and POV based on syndicated studies
from Strategic Vision, Roper, JD Power (CSI, SSI, and IQS).
Heavy use of consumer market research products and resources. Responsible for development of proprietary studies on key markets. Monitoring
of current and future consumer trends, and responsible for disseminating this information to inform, engage and motivate staff.
Coordinate and coach training sessions to keep staff informed of the usage of marketing tools such as MTAB. As mTAB coordinator, responsible
for acquiring vendor marketing data and updating online vendor databases. Trained and coached business associates to access marketing and
industry data. Performed consumer trend and focus group research, and presented results for all levels in the corporation.
Created and maintained the Marketing Research Resource Guide, which provides explanations of all syndicated studies, clinic, and data available
through the department. Past Project Coordinator in the development of the Strategic Vision Binder and Strategic Vision consumer research
pamphlets. Applications Mastered: Complete Microsoft Suite (FrontPage, Word, Access, Excel), Adobe PDF Creator, mTAB Administrator,
Epiphany, Polk Insight, BPS.
1999 - 2003: Nissan Technical Center, Farmington Hills, MI
Engineering Information Center Manager: Collaborated with engineers, technicians and management staff in USA, Japan, and Europe to achieve
global objectives. Conducted industry and competitor intelligence studies. Engineering, industry, and consumer trend research.
Responsible for content management and structure design of Nissan Information Center intranet site, the hub of online information to this
organization. Supervised library staff clerks. As a trainer, provided web & desktop software training to engineers and technicians. Responsible
for cataloging of extensive auto show publication library. Managed online databases developed to track and solve problems reported by vehicle
drivers.
1990 – 1999: Nissan Technical Center, Farmington Hills, MI
Research Administrator and Technician. Testing database administrator (Access, Excel, etc.). Hands on engineering testing, size calibrations,
material corrosion testing, auto database administration responsibility. Contributed to the vendor selection process. Supervised and trained
laboratory assistants.
EDUCATION:
MBA. Master, Business Administration, 2003. Baker College, Flint, Michigan. GPA: 3.8+ Automotive Industry Studies, General Management
concentration.
MLIS. Master, Information Science, Computer Technology Concentration. 2000. Wayne State University, Detroit, Michigan. Administration and
Technology Concentration. GPA: 3.87. Scholarship Award Recipient.

3. 1993: Bachelor Degree, Detroit College of Business, Dearborn, Michigan. Concentration: General Management.