Road Runners is a small Bangladeshi company founded in 2009 that develops bicycles. It seeks to apply superior bicycle technology to provide unique features not currently offered by other domestic companies. Their business plan is to open a production plant in Savar/Gazipur and showrooms to supply retailers. They will target young people with mountain and racing bicycles featuring lightweight frames, modified gears, speed meters, hydraulic brakes, foldable designs, and attractive colors. Prices will range from 5,000-30,000 taka. The project is expected to take 8-14 months to complete at an estimated cost of 3.9 million taka and profit of 3.7 million taka. Their strategy is to be

1. Road
Runners
Tazkeer Azeez Chaudhuri (61)
Nausheen Tabassum (83)
Arif Ahmed Noor (37)
Farizma Hossain (23)
Nawshin Tabassum (25)
Salsabil Rahman (115)
BANGLADESH UNIVERSITY OF
PROFESSIONALS (BUP)

2. Background of Road Runners Inc.
• Small company founded in 2009.
• Developed a reputation for efficiency and excellence.
• The expected profit rate is high.
Mission Statement
Road runners Inc seeks to apply its superior
technology in bi-cycles to give the young
generation of our country such a unique bi-cycle
that no other company of this country has given
them so far.

3. Business plan
• Production plant: Savar /Gazipur because of availability of efficient
labor
• The cycles would have cool and unique features
• Free safety helmets with the cycles
• Showrooms for the cycles
• Supply cycles to retailers
• Television as well as radio commercials for publicity purposes
Target group
The young generation of Bangladesh.

4. Products
• Mountain bikes
• Racing bikes
40%
60%
Bikes preferred by the young people
mountain Bikes 40%
racing bikes 60%

5. Features• Light weight for an easy ride
• Modified Gear
• Speed meter
• Hydraulic breaks (can be used for drifting; reduces risk of
accidents)
• Cycles can be folded
• A variety of attractive colours and designs
to choose from
•Durable
11%
33%
28%
28%
new features
Light 11%
gear 33%
Music system 28%
Speed 28%

6. 46%
28%
45%
price
5-10…46%
15-20….28%
25-30….45%
The price would range from Tk. 5-30 thousand as most of the people chose this
budget
The product, being sufficiently durable,
would not need much upgrading. 3%
97%
Do people often upgrade
cycle
yes 3%
no 97 %

7. Time frameThe project is expected to take 8-14 months to complete.
Budget
Types of cost Quantity Cost/unit Total cost
Raw materials 150000 0.45 67500
Labor cost 150000 0.85 127500
Production cost 150000 1.3 195000
450000 2.6 390000
Types of revenue Quantity Selling price/unit Total Revenue
Sales 435000 1.75 761250
Production Budget
Sales Budget
*Estimated profit=761250-390000=371250

8. Strategy
In marketing there is a principle that states
being the first in the market means the best in the market.
And our product will be the first one in the market to provide so many facilities
at once.
We will also provide our product with the best quality in the market.
23%
77%
Brand/quality
Brand 23%
Quality 77%

9. Obstacles & Solution To
The Obstacles• Strong labor union
solution: optimum wage but rewards; appropriate working condition.
• Difficult to establish a new product in the competitive market
solution: use strong marketing strategies; features of our product;
television commercials for publicity

10. Expected Outcome
In the next upcoming years the profit is expected double or even triple,
provided our marketing strategy is successful.
Our cycle would be the best quality cycle in the market.
It’s true that there are lots of other brands in the market but
if we can provide our consumers with what we have promised,
our product will just excel in the market.

11. Tha
nk