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PRESENATION ON MARKETING PPT
This document proposes launching a solar bicycle business in Pakistan. It discusses conducting market research on transport alternatives like bicycles and motorcycles. The opportunity identified is developing a vehicle powered by solar energy that combines the advantages and low costs of bicycles with the speed of motorcycles. The business would introduce solar bicycles first in Lahore, targeting students and middle/lower income individuals between ages 13-45. The document outlines the product, pricing, placement, promotion, features, competition analysis, strategic plan, SWOT analysis, financial projections, and mission to promote solar technology and reduce fuel usage and traffic.
PRESENATION ON MARKETING PPT
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- 3. • Two wheelertransport bicycles Motor cycles • Bicycle Very low running cost Depend on physical fitness • Motorcycle High price as compare to bicycles Running cost is very high
- 4. Idea Present need isto develop an alternate means of transport which has the advantages of both bicycles and motorcycles. Due to increasing oil price this alternate means of transport should be powered by resources of solar energy that are freely available in nature and also free from pollution. Motorized bicycle powered by solar energy is the solution of present need.
- 6. • Riding abicycle is good for health • Resort to ways that don’t use much of fuel • Engineering students transformed a simple bicycle into a vehicle operating on solar energy • Apart from normal pedaling • Converted power generated
- 7. Introduction • Launch asolar bicycle • ZAIGI solar bicycles • Firstly introduce in Pakistan
- 8. Vision “To be worldclass provider of solar bicycles”
- 9. Mission “Our mission isto focus on quality, safety, modifications and innovations of solar bicycles”
- 10. Objective “Our objective isto aware the people about solar technology and reduce the usage of fuel as well as traffic crowd”
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- 13. Target market Total Populationof Lahore is more than 11 million in which approximately 6 million people belong to the following category • Age 13 to 45 • Middle and lower class • Schools and colleges students This is our target market
- 14. USP • Dual poweredbicycle • Fuel saving • Time saving • Attractive design • Tubeless tyres
- 15. Concepts will follow Productconcept Product based on technology so always try to upgrade and make innovations Selling concept As it is newly introduce so heavy advertisement required
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- 23. Price Range 18000 to23000 Market penetration strategy
- 24. Place We will startour business in Lahore. NILA GUMBAD is most important market for bicycle so we will placed our product in this market.
- 25. Promotion • Promotion willbe make on large scale • 30 % of revenue • Newspaper • TV ad are mainly focused
- 26. Promotion • Social media •Stalls in schools and colleges • Mobile marketing in public place
- 27. 4C’s Customer’s solution Fuel andtime saving Customer cost Affordable for every class Convenience Available in larger market of Lahore Communication Through TV ads, newspaper, mobile marketing and social media
- 28. Features • 50 kmrange on fully charged battery • Recharge on 2 resources • Aluminum frame • 8 years working life of solar system • 15 years working life of cycle
- 29. Porter’s five forcesmodel Threat of new entrance This product is based on technology and there is threat of entrance any new technology in market Rivalry among competitors There is no domestic competitor but present in international market
- 30. Porter’s five forcesmodel Bargaining power of supplier • few supplier’s • Bargaining power is high Bargaining power of buyer • Firstly introduce • Low bargaining power • No switching to other product
- 31. Porter’s five forcesmodel Threat of substitute • Local transport • Chargeable scooter • Metro bus
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- 33. SWOT Analysis S: economical,advance technology W: lack of awareness, solar system require too much care O: proper use of available resources T: weather condition, government policies
- 34. MARKETING PLANNING •3 manager •Onefor Finance and production department •One for Sales and marketing department •One for HRM
- 35. All department willcooperate with each other properly and every manager responsible for his departments and report to CEO on weekly basis. MARKETING IMPLIMENTATION
- 36. MARKETING CONTROL Planning willbe evaluate by operational and strategic control and provide solutions for negative gap if exist.
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- 38. START UP COST RS LAND8,000,000 TOOLS 500,000 MANAGER 90,000 (3*30000) Marketing expense 1,500,000 Miscellaneous expense 10,000 Total 10,100,000
- 39. BREAKEVEN Approximate Profit Rs.2000/unit Breakeven units 5050 Expected to sale these units with in 8 month
- 40. Solar bicycle isthe want of people in today’s life as increasing the oil prices as well as crowd of traffic. Pakistan has a very suitable climate for solar technology. So our aim is to aware the people about solar technology by providing solar bicycles.