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Mobilize the Moment
- 1. Mobilize the Moment! The Mobile Movement: Understanding Smartphone Consumers http://youtu.be/CjUcq_E4I-s
- 2. How do your customers search?
- 3. Folks Buy When They Want to Buy … Mobilize the Moment!
- 5. Traditional Marketing in the Digital Age Then Now Then Now 800-555-1234 Annoying Salesperson
- 6. Consistent Client Contact http://youtu.be/BESwVPdmr8k
- 7. How Do Your Customers Know About Your Agency? Blog / Video /e-Mail SEO / Online Directories Social Media
- 9. Google Search for “Car Insurance in Duluth, GA” Have you claimed / optimized your listings?
- 12. I’ll make you an offer you can refuse!
- 13. Local Business Center Offers
- 15. Local Business Center Reviews
- 16. Zero Budget Digital Age Marketing Ideas How to Create a Free Agency Web Site http://www.youtube.com/watch?v=tkTGrOcFiz0
- 25. Example of a Perfect Niche Website
- 29. 6 Contacts = 93% Close
- 30. Zero Budget Digital Age Marketing Ideas How to create Free Facebook Business Pages PDF link will be given to all “Mobilize the Moment” seminar attendees
- 31. Zero Budget Digital Age Marketing Ideas How to create Free Marketing Videos PDF link will be given to all “Mobilize the Moment” seminar attendees
- 32. Record videos for Agency Website www.BeelerInsurance.com www.TrevcoInsurance.com
- 34. Zero Budget Digital Age Marketing Ideas PDF link will be given to all “Mobilize the Moment” seminar attendees
- 36. Zero Budget Digital Age Marketing Ideas PDF link will be given to all “Mobilize the Moment” seminar attendees
- 37. Zero Budget Digital Age Marketing Ideas Create a Free Agency Blog http://fyi-express.blogspot.com http://agencybootcamp.blogspot.com http://www.youtube.com/watch?v=bU4gXHkejMo
- 40. Zero Budget Digital Age Marketing Ideas PDF link will be given to all “Mobilize the Moment” seminar attendees
- 42. Zero Budget Digital Age Marketing Ideas Create a “Did You Know We Sell …” Slideshow to run on unused monitors in your customer waiting area
- 43. Ethical ways to “out- ” the Direct Writers & Local Competition http://youtu.be/fGHnRmOnrW8 Get a Free QR Code Reader for SmartPhone at www.2DGO.org
- 45. Viral Revenge of Poor Customer Service in the Internet Age – United Breaks Guitars http://www.youtube.com/watch?v=5YGc4zOqozo
- 47. Traditional Agency Marketing What is Your Cost for a Quote? www.FYIGeorgiaViews.com/SEO/Radio-TV.htm
Editor's Notes
- Notice how each form of advertising media is thwarted and / or been replaced in the Digital Age. TV advertising gets “zapped” by TiVo recording Radio advertising gets replaced by iPod Newspapers are being replaced by Blogs Telemarketers have their hands pretty much tied by FTC’s Do Not Call Rules The cost of Direct Mail has gone through the roof with increased printing and postage costs. Do you know anyone who still uses the Yellow Page Book instead of “Google”? When was the last time you used the Yellow Page Book? What would be the best use for it in this day of “Being Green”?
- Quick facts Single-click page creation Creating a new page for your Google Site just takes the click of a button. No HTML required Creating a Google Site is as easy as editing a document, which means there's no markup language for you to learn -- just get started. Make it your own Our customization options let you give your Google Site your own look and feel Get started with templates We offer a growing list of page types -- web page, announcements, file cabinet, dashboard and list -- to help you get started with your Google Sites pages. Upload files and attachments Use the file cabinet to upload files up to 10MB in size. Each Google Apps account receives at least 10GB of storage in Google Sites. Google Apps Premier and Education editions get an additional 500MB for each user account. Embed rich content Google Sites is integrated with other Google products, so you can insert videos, docs, spreadsheets, presentations, photo slide shows, and calendars directly onto your Google Sites pages. Work together and share Our permission settings let you designate owners, viewers and collaborators (meaning they can edit pages) for your site. And you can make your Google Sites available to just a few people, your entire organization, or the world.
- Click http://www.PIzzaPA.com to go to the website What are your thoughts on “Niche” websites? Make a list of all of your products and services. Let Google do the search for you. What is it about these websites that made them pop up on the first page of listings? It would not be ethical to copy them but you sure can draw some great inspiration!
- Go to http://www.TrevcoInsurance.com to run the Auto Insurance Quiz video from Trevco Insurance in Beaumont, TX Click the links at the top of the page to view actual websites What are your thoughts on what you see at the agency websites? Do you draw inspiration for your own agency website?
- Step-by-Step instructions on how to use a Flip Video recorder http://www.ehow.com/how_5802443_use-flip-video-recorder.html
- Go to this Georgia agent’s Facebook Fan Page and discuss your thoughts with another agent.
- What's a blog? A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not. Since Blogger was launched in 1999, blogs have reshaped the web, impacted politics, shaken up journalism, and enabled millions of people to have a voice and connect with others. And we're pretty sure the whole deal is just getting started. Click the links at the top of the page to view actual blogs Go to https://www.blogger.com/start and watch the 1:59 minute video on how to create a Free Agency Blog.
- Marketing on a Zero Budget: e-mail Thank You In our offices we are being proactive and contacting our renewals ahead of time. A personal phone call is the best way to reach out and “touch” your client but if you don’t have the time or personnel to do that, why not consider sending an e-mail or postcard? You haven’t been harvesting e-mail addresses from your clients? Don’t worry … it’s only a fad. Seriously, today’s a good day to start collecting e-mail addresses. Send a “Thank You” e-mail later in the day to folks who purchased (or renewed) a policy in your office. In the brief e-mail remind the client of how much they saved and reinforce the fact that your agency is there for them if they have any other insurance needs. Be sure to suggest the client forward the e-mail to any friends whom they think might appreciate saving on their insurance. Check with your Agency Management System to see if an e-mail marketing module is available Automated programs are available online.
- Want to digitally remind agency visitors of all of your agency's products and services for free? Create a My Pictures Slideshow that can run continuously on an unused computer monitor. Download free photos at www.FreeDigitalPhotos.com and insert text using free Picasa 3 software from Google. Save them on your computer in a folder called “Agency Slideshow” so you’ll know where to keep them. Place your cursor in a blank space on your desktop then right click. Click “Properties”. Click “Screensaver” tab at top of box. Drop down the menu to “My Pictures Slideshow”. Browse for your “Agency Slideshow” folder. Click it then “Preview”. Click “Apply” then “OK”
- Why not print business cards for all employees? It’s free at websites such as www.VistaPrint.com. Volunteer to explain coverages to groups such as renter’s insurance to members of apartment associations. Be sure to take plenty of your business cards! Buy a color TV at Wal-Mart and host a drawing for everyone who wishes to enter the drawing, especially to whomever you give a quote, write a policy or renew a policy. Be sure to include a place for e-mail address on the entry form. Print t-shirts for less than $5.00 each and give them to everyone who buys a policy. It must not be a rebate since that is against the law. Go to a website that offers free coupons (such as www.ValuPak.com) and print out a bunch of couplons for visitors to your agency. Include the coupon website link in your e-mail thank yous. Create a website for your shopping center if one does not exist and link all of the businesses. Ask every company rep for free promotional materials and give-aways. If it can be customized with your agency contact info, all the better!
- Video Testimonials for Good Service are great but that sword cuts both ways. Watch this video on poor customer service at http://www.youtube.com/watch?v=5YGc4zOqozo and share your thoughts with another agent.
- Does your agency ever use each of these forms of advertising media? TV, Radio, Newspaper, Telephone Marketing, Direct Mail, Yellow Pages If yes, do you feel they are successful? Do you ever calculate the Return On Investment (ROI)? An easy way to do this is calculate the number of new quotes given on an annual basis and divide that number into the actual cost of each media. What is your ROI for TV advertising? ____ What is your ROI for Radio advertising? ____ What is your ROI for Print advertising? ____ What is your ROI for Telmarketing? ____ What is your ROI for Direct Mail advertising? ____ What is your ROI for Yellow Page advertising? ____
- Click Yellow Page Book & go to Yellow Page website. http://www.realpageslive.com Search for Business (i.e., Auto Insurance) & Location (City / State) What are your thoughts on the ethical & possibly unethical or misleading statements on several ads as you flip through the book?
- Q&A for Telemarketers and Sellers about the Do Not Call Provisions of the FTC’s Telemarketing Sales Rule C overage U nder the T S R 3. What calls are covered? The do not call provisions of the TSR cover any plan, program or campaign to sell goods or services through interstate phone calls. This includes calls by telemarketers who solicit consumers, often on behalf of third party sellers. It also includes sellers who are paid to provide, offer to provide, or arrange to provide goods or services to consumers. The National Do Not Call Registry covers intrastate telemarketing calls under the FCC’s rules. You can find information on the FCC’s regulations at www.fcc.gov/cgb/donotcall . 4. What types of calls are not covered by the National Do Not Call Registry? The do not call provisions do not cover calls from political organizations, charities, telephone surveyors, or companies with which a consumer has an existing business relationship. (page 1 of 9) Download the 9 page guide at http://www.ftc.gov/bcp/edu/pubs/business/alerts/alt129.pdf