Seo Presentation


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Search Engine Optimization (SEO) is a process of improving the quantity and quality of traffic to a website from search engines via "organic" search results as opposed to paid advertising. SEO reflects how search engines work and what people search for.

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  • There’s a reason Newspapers are losing subscribers and going bankruptThese methods ALL cost money
  • They’re searching for you online. Not Yellow Pages or Newspapers.
  • SEO makes your website appear in search engines for YOUR keywords.
  • PPC – NOWSEO - Forever
  • Must have compelling page copy and images to interest visitors & get a responseMust appeal to search engine spiders to perform well in search resultsThat is the purpose of SEO
  • All online activity has one goal in mind – PUSH traffic to the website
  • Google is blind – it cannot see photos
  • NOT ‘Home Page’
  • Create highly optimized back-links
  • Laser focused – 20 mi. radius of Kalispell
  • SEO – pay once, works foreverPPC – pay when clicked – drive traffic TODAY!
  • Seo Presentation

    1. 1. Search Engine Optimization<br />Get Found = Get Sales<br />Offsite SEO<br />Onsite SEO<br />Google Maps & Yahoo!<br />Facebook<br />LinkedIn<br />YouTube<br />Twitter<br />Squidoo<br />Article Syndication<br />MerchantCircle<br />HubPages<br />Flickr<br />Links<br />Keyword Research<br />Page Titles<br />META Tags<br />Image Filenames<br />Image Alt Tags<br />Headlines & Content<br />Wordsmithing<br />Blog<br />XML Sitemap<br />Google Analytics<br />Autoresponders<br />L<br />N<br />O<br />P<br />S<br />A<br />E<br />
    2. 2. Typical Marketing<br />Consider the methods you now employ to connect with customers and prospects in the 'Brick & Mortar' world...<br />Personal Networking<br />Chamber of Commerce<br />Yellow Pages<br />Direct Mail<br />Newspaper Ads<br />Radio/TV<br />Billboards<br />Trade Shows<br />Flyers<br />Promotional Items<br />Sponsorships<br />
    3. 3. They Search for You Online<br />More people use the Internet to search for products/services/solutions than the Yellow Pages.<br />The purpose of SEO is to increase traffic resulting from higher search rankings for keyword phrases related to your website’s content.<br />plumber, kalispell, 24 hr.<br />A<br />R<br />S<br />C<br />E<br />H<br />
    4. 4. Why SEO?<br />97% of people with online access will research products and services online before they purchase<br />35% of all searches are done with an intent to buy<br />55% of all local searches done with an intent to buy<br />Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind<br />SEO makes your website findable!<br />
    5. 5. 5 Ways to Appear on Page 1 of Google<br />Purchase a controlling interest in Google’s stock<br />Catch Larry Page or Sergey Brin in a compromising situation<br />Commit a crime worthy of international headlines<br />Buy Pay-Per-Click ads *<br />Search Engine Optimization *<br />
    6. 6. Page One of Google?<br /><ul><li>Your objective is not page one of Google.
    7. 7. The goal is page one of Google for the keywords for which you want to rank well.
    8. 8. If you sell real estate, you you'll never make a sale to people searching for… tires!</li></ul>A<br />R<br />S<br />C<br />E<br />H<br />
    9. 9. Your Site - Two Priorities<br />A website must accomplish two objectives<br />It must appeal to visitors<br />It must attractsearch enginespiders <br />O<br />S<br />E<br />
    10. 10. How do we attract spiders?<br />Push…<br /><ul><li>Social Media
    11. 11. Blog
    12. 12. Professional Sites
    13. 13. Local Search
    14. 14. Linking
    15. 15. Articles
    16. 16. Videos
    17. 17. Autoresponders</li></li></ul><li>The most important piece!<br />The single most important SEO component is CONTENT. <br />The words on your page. <br />Google indexes<br />
    18. 18. Words are…<br />How would you like 200 – 800<br />visitors per day from a photo?<br />Page Titles<br />Page Descriptions<br />Conversational Writing<br />HEADLINES<br />Filenames<br />ALT Tags<br />Text links to all Pages<br />totem-pole-canada.jpg<br />
    19. 19. Socialize!<br />Search for blogs in your niche. Add comments – get 1-way links!<br />Flickr – A free image hosting service. You can create keyword-rich descriptions with one-way links back to your site.<br />
    20. 20. Pay-Per-Click<br /><ul><li> Page 1 of Google (guaranteed)
    21. 21. Laser focused advertising
    22. 22. Geo-targeted ‘Local Search’
    23. 23. Pay only for action (clicks)
    24. 24. Locate buyers not tire kickers
    25. 25. Good SEO lowers PPC costs</li></ul>?<br />PPC delivers customers NOW<br />SEO drives customers FOREVER<br />C<br />P<br />P<br />
    26. 26. Get Discovered!<br />Find out how you can expand your reach & increase sales…<br />S<br />We have your…<br />L<br />O<br />E<br />N<br />P<br />A<br /><br />
    27. 27.<br />By the author of<br />The CompleteSmall Business Internet Guide<br />