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SEO Initiation
By : Saijo George
Twitter : @Saijo_George Web : saijogeorge.com

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Twitter : @Saijo_George Web : saijogeorge.com

3.
We are going to look at
• What is SEO
• How search engines work
• Introduction to On Site vs Off Site SEO
• Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat
• Basic SEO Tools
Twitter : @Saijo_George Web : saijogeorge.com

4.
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5.
Position one in SERP gets
about 50 – 60 % of the clicks
Twitter : @Saijo_George Web : saijogeorge.com
TRUE FALSE

6.
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For your site check Search Console to calculate the SERP CTR.
Stats via AWR

7.
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8.
What is SEO ?
Twitter : @Saijo_George Web : saijogeorge.com

9.
What is SEO ?
Making sure you content is presented in the best possible way to be
found , indexed and ranked in the SERPs
Is a long term strategy, playing catch-up is easier than you think
Is not a shady process, shortcuts WILL come back to haunt you
Is constantly evolving
Twitter : @Saijo_George Web : saijogeorge.com

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SEO for visitors and not Bots?
True False
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How search works
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How search engines work
Twitter : @Saijo_George Web : saijogeorge.com

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How search engines work
Crawling the Web - spiders, schema markups, sitemaps, site structure
http://www.google.com/insidesearch/howsearchworks/thestory/
Building a Search Index – PageRank, Domain Rank, Author Rank,
Knowledge Graph, Knowledge Vault, Semantic Relationship
Providing users with relevant results - SERP, rich user experience on
various devices
Twitter : @Saijo_George Web : saijogeorge.com

14.
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15.
On Page vs Off Page vs On Site
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16.
On Site vs On Page vs Off Page
Meta Titles
Description ( for SEO ? )
H1 Tags - multiple ?
Keywords – LSI, Synonyms
Schema Markup
Images – alt tags
Copy
Internal links , etc
Twitter : @Saijo_George Web : saijogeorge.com
Links
Link Profile
NoFollow vs Follow
Site Speed
Mobile Friendly
Domain Name
Site Structure
URL Structure
Sitemaps

17.
Black Hat vs White Hat vs Grey
Hat vs Blue Hat
Twitter : @Saijo_George Web : saijogeorge.com

18.
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : saijogeorge.com
Black Hat – Breaking
Guidelines & Law
Cloaking
Hidden Links
Template Injection
Grey Hat – Breaking
Guidelines
Recipe Schema to get SERP pic
Automated Linking Software
$5 SEO campaigns
White Hat – the good stuff

19.
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An SEO walks into a bar
pub, tavern, inn ...

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SEO Task
Twitter : @Saijo_George Web : saijogeorge.com

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Twitter : @Saijo_George Web : saijogeorge.com
SEO On Site
Technical
Preventive
Proactive
Content
Research
Creation
Outreach
Off Site
Links
Social
PR

22.
Some simple things you can go
and try today.
Twitter : @Saijo_George Web : saijogeorge.com

23.
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WebPageTest

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Google Search Console

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ahrefs

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Mention

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Buzzsumo

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Google “ Saijo SEO Tools “

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Twitter : @Saijo_George
LinkedIn : Saijo George