The document discusses how search queries can have multiple intentions and that optimizing for keywords alone is flawed. It recommends building content around topics rather than keywords, doing research on related searches and competitors, and putting useful content where people can find it rather than focusing only on keyword matching or writing long, irrelevant content. The document is from a seminar on search engine optimization best practices given by Tim Grice, director of search at Branded 3.

1. One Search Query, Multiple Intentions
Tim Grice –Director of Search

2. Optimising for keywordsis fundamentally flawed.
#B3Seminar

3. SEO is NOT PPC
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4. #B3Seminar

5. It’s a bit like trying
to understand women
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6. [It’s up to you]
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7. “I’m watching the match” Leave me alone
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8. “If you really want me to” Please don’t make me
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9. Balance Transfers
Students
Cash Back
Low Interest
Application
Brand
Prepaid
Air Miles
Credit Cards
Will not work
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10. It applies to Brand search too!
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11. We’re watching your website ….. lol

12. …Return to Search
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13. New ‘no added value’ manual action lands.
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14. #B3Seminar

15. “Using aggressive calls to action and sales copy is like turning up to a first date naked”
Somebody?
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16. Simple.
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17. Related Search
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18. Ubersuggest
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19. Google Trends
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20. Google Keyword Tool
Suggestions
Competitors
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21. Prioritisation
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22. Build your content around topics NOT keywords.
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23. Getting it Right
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24. Content Strategy
Manual Action/Panda
Manual Action Revoked
Content Strategy
No Link Building
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26. Tips
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27. Put your content where people can find it.
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28. You don’t need to write
a dissertation.
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29. Don’t pollute your blog.
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30. Do some research.
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31. Thank you from
Tim.grice@branded3.com @Tim_GriceBranded3.com @Branded_3