Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Get Links for Your Business | BrightonSEO

1,593 views

Published on

Want to build better links for your business or client? Not sure how to get links in niche industries? Charlie has got you covered.

Charlie's BrightonSEO presentation shows you link building methods that you can use regardless of your business. She uses content marketing case studies for businesses that are super tricky to get links for, just to show you how effective these strategies are.

All of these examples are Exposure Ninja clients, but the goal is not to tell you how great EN is (though there is DEFINITELY an element of that), but to share these examples because we know exactly what happened, how well it worked, and to show you the numbers.

Need some digital marketing advice tailored to your business? Exposure Ninja offer a free, no obligation website marketing review: https://exposureninja.com/review

Published in: Marketing

How to Get Links for Your Business | BrightonSEO

  1. 1. Charlie Marchant @charliejeanm EXPOSURE NINJA How to Definitely Get Links for Your Business http://www.slideshare.net/ExposureNinja
  2. 2. @charliejeanm exposureninja.com charlieontravel.com How To Definitely Get Links for Your Business
  3. 3. @charliejeanm exposureninja.com charlieontravel.com Links for all types of businesses, especially niche or difficult industries e.g. e-cigarettes, gambling, PPI
  4. 4. @charliejeanm exposureninja.com charlieontravel.com
  5. 5. @charliejeanm exposureninja.com charlieontravel.com Small business features and interviews
  6. 6. @charliejeanm exposureninja.com charlieontravel.com YouGov and Google surveys
  7. 7. @charliejeanm exposureninja.com charlieontravel.com Media / news jumping
  8. 8. @charliejeanm exposureninja.com charlieontravel.com Influencer marketing and blogger outreach
  9. 9. @charliejeanm exposureninja.com charlieontravel.com Flickr photos and links
  10. 10. @charliejeanm exposureninja.com charlieontravel.com I’m not talking about...
  11. 11. @charliejeanm exposureninja.com charlieontravel.com Businesses where it’s easy to build links e.g. fast fashion, huge travel companies, household brands with uber massive budgets
  12. 12. @charliejeanm exposureninja.com charlieontravel.com All the free links It’s always an exchange and you’re either trading time or money
  13. 13. @charliejeanm exposureninja.com charlieontravel.com Directory listings, videos and other SEO basics
  14. 14. @charliejeanm exposureninja.com charlieontravel.com Before you start link building...
  15. 15. @charliejeanm exposureninja.com charlieontravel.com Easy website navigation and clear user journey
  16. 16. @charliejeanm exposureninja.com charlieontravel.com CTAs that are actually worth clicking on
  17. 17. @charliejeanm exposureninja.com charlieontravel.com SSL certificate, testimonials, reviews and other trust devices
  18. 18. @charliejeanm exposureninja.com charlieontravel.com Keyword research that pulls out high-opportunity keywords
  19. 19. @charliejeanm exposureninja.com charlieontravel.com E-A-T Expertise Authority Trust https://exposureninja.com/downloadables/eat-checklist
  20. 20. @charliejeanm exposureninja.com charlieontravel.com Make sure your author bio shows relevant experience and qualifications https://exposureninja.com/downloadables/eat-checklist
  21. 21. @charliejeanm exposureninja.com charlieontravel.com Know where you’re going to pitch and what types of sites you want links from
  22. 22. @charliejeanm exposureninja.com charlieontravel.com Competitor backlinks Throw 5 competitor domains into Majestic and compare metrics
  23. 23. @charliejeanm exposureninja.com charlieontravel.com Enter the competitor domain (change the option to "Root Domain" instead of "URL")
  24. 24. @charliejeanm exposureninja.com charlieontravel.com Identify backlinks with a similar and higher Domain Trust Flow
  25. 25. @charliejeanm exposureninja.com charlieontravel.com Check for quality directories and quality links from articles, blogs, news websites, sponsorships, local sites, partners, etc
  26. 26. @charliejeanm exposureninja.com charlieontravel.com Link building for an e-cigarette eCommerce store
  27. 27. @charliejeanm exposureninja.com charlieontravel.com Background US e-cigarette eCommerce store was unprofitable. We started a Content Marketing and SEO campaign to increase their website traffic and sales.
  28. 28. @charliejeanm exposureninja.com charlieontravel.com Features in industry publications, including Spinfuel, Vaping360, Cigbuyer and E-cig.org
  29. 29. @charliejeanm exposureninja.com charlieontravel.com Giveaway had over 38,000 entries! Tripled our client’s Facebook likes Doubled our client’s Twitter followers
  30. 30. @charliejeanm exposureninja.com charlieontravel.com We ran a survey with YouGov to find out the UK’s opinion on vaping vs smoking
  31. 31. @charliejeanm exposureninja.com charlieontravel.com
  32. 32. @charliejeanm exposureninja.com charlieontravel.com Outreach on this topic secured large publications, including Yahoo Finance
  33. 33. @charliejeanm exposureninja.com charlieontravel.com 267 links and a total global potential audience of 80.6 million people
  34. 34. @charliejeanm exposureninja.com charlieontravel.com We scour science news and journals for relevant studies
  35. 35. @charliejeanm exposureninja.com charlieontravel.com Outreach on topics relating to this study with unique content
  36. 36. @charliejeanm exposureninja.com charlieontravel.com
  37. 37. @charliejeanm exposureninja.com charlieontravel.com After a year-long campaign, traffic to the website improved by 1340% Results
  38. 38. @charliejeanm exposureninja.com charlieontravel.com Position 1 for 777 keywords Top 3 positions for 2,831 keywords Results
  39. 39. @charliejeanm exposureninja.com charlieontravel.com Highest ranked retailer for “e cigarette” Top of Google for “vape pen” Results
  40. 40. @charliejeanm exposureninja.com charlieontravel.com
  41. 41. @charliejeanm exposureninja.com charlieontravel.com Link building for a gambling website
  42. 42. @charliejeanm exposureninja.com charlieontravel.com Background It can be difficult to get respectable websites to link to gambling sites. Content has to be unique and relevant.
  43. 43. @charliejeanm exposureninja.com charlieontravel.com Video games are making a controversial killing by selling players “loot boxes”
  44. 44. @charliejeanm exposureninja.com charlieontravel.com Ran a Google Survey and designed the survey in a way that would get a headline grabbing result
  45. 45. @charliejeanm exposureninja.com charlieontravel.com 60% of Brits asked were in favour of regulating loot boxes
  46. 46. @charliejeanm exposureninja.com charlieontravel.com Outreach on the results of the survey got articles placed
  47. 47. @charliejeanm exposureninja.com charlieontravel.com The story started to get picked up organically by other publications, including an organic article and link from The Guardian Results
  48. 48. @charliejeanm exposureninja.com charlieontravel.com
  49. 49. @charliejeanm exposureninja.com charlieontravel.com 250 backlinks were earned from smaller publications Results
  50. 50. @charliejeanm exposureninja.com charlieontravel.com We piggybacked on the credibility of the study to pitch follow-up pieces to gain links, including this one from Venture Beat
  51. 51. @charliejeanm exposureninja.com charlieontravel.com That article then started to pick up its own organic links from other big websites like TechRadar
  52. 52. @charliejeanm exposureninja.com charlieontravel.com Initial study Outreach articles Secondary visibility Follow up outreach articles Secondary visibility
  53. 53. @charliejeanm exposureninja.com charlieontravel.com How to Get Data
  54. 54. @charliejeanm exposureninja.com charlieontravel.com Your client may already collect data that might be interesting https://exposureninja.com/episode22
  55. 55. @charliejeanm exposureninja.com charlieontravel.com Freedom of Information Request ico.org.uk gov.uk
  56. 56. @charliejeanm exposureninja.com charlieontravel.com YouGov surveys yougov.co.uk
  57. 57. @charliejeanm exposureninja.com charlieontravel.com Google surveys surveys.google.com
  58. 58. @charliejeanm exposureninja.com charlieontravel.com Link building for a warehouse racking safety website
  59. 59. @charliejeanm exposureninja.com charlieontravel.com Background Warehouse racking inspections is a niche and dry industry. The client was keen to look for unique link building angles to improve their online presence
  60. 60. @charliejeanm exposureninja.com charlieontravel.com I know BrightonSEO-ers hate them, but...
  61. 61. @charliejeanm exposureninja.com charlieontravel.com
  62. 62. @charliejeanm exposureninja.com charlieontravel.com Our infographic got picked up by various websites and secured coverage across social media platforms
  63. 63. @charliejeanm exposureninja.com charlieontravel.com Page 1 ranking for 21 keywords Top 3 ranking for 8 keywords... …in just 4 months Results
  64. 64. @charliejeanm exposureninja.com charlieontravel.com
  65. 65. @charliejeanm exposureninja.com charlieontravel.com Link building for a PPI company
  66. 66. @charliejeanm exposureninja.com charlieontravel.com Background PPI claims deadline is coming up in August 2019 and the sector has got competitive
  67. 67. @charliejeanm exposureninja.com charlieontravel.com Start outreach with finance bloggers to start building links and earning credibility
  68. 68. @charliejeanm exposureninja.com charlieontravel.com
  69. 69. @charliejeanm exposureninja.com charlieontravel.com Move onto business-related links from small business websites
  70. 70. @charliejeanm exposureninja.com charlieontravel.com
  71. 71. @charliejeanm exposureninja.com charlieontravel.com Increase the amount of authority links with relevant article topics
  72. 72. @charliejeanm exposureninja.com charlieontravel.com
  73. 73. @charliejeanm exposureninja.com charlieontravel.com
  74. 74. @charliejeanm exposureninja.com charlieontravel.com Most Brits don’t know when the PPI claims deadline is 16% were aware, 54% of people had “no idea” and everyone else guessed the wrong date
  75. 75. @charliejeanm exposureninja.com charlieontravel.com Secured 243 links to the blog post containing the survey results, including this link from the Mirror Results
  76. 76. @charliejeanm exposureninja.com charlieontravel.com
  77. 77. @charliejeanm exposureninja.com charlieontravel.com 870% increase in organic traffic over the 14 month campaign 682% increase in organic conversions in the same period Results
  78. 78. @charliejeanm exposureninja.com charlieontravel.com
  79. 79. @charliejeanm exposureninja.com charlieontravel.com Obtained 25 position 1 keywords Results
  80. 80. @charliejeanm exposureninja.com charlieontravel.com
  81. 81. @charliejeanm exposureninja.com charlieontravel.com News Jumping for Any Business
  82. 82. @charliejeanm exposureninja.com charlieontravel.com #journorequest #prrequest
  83. 83. @charliejeanm exposureninja.com charlieontravel.com My boss (I know he sometimes wears an England shirt to work though ) Tweet from well-known biz journalist Fast responses required
  84. 84. @charliejeanm exposureninja.com charlieontravel.com Featured in an article with Zuckerberg, Jobs and Branson
  85. 85. @charliejeanm exposureninja.com charlieontravel.com ● Data studies and surveys ● Trade/industry outreach ● Media/news jumping ● Infographics piggybacking on trends ● Flickr galleries Link Building Techniques
  86. 86. Charlie Marchant http://www.slideshare.net/ExposureNinja @charliejeanm exposureninja.com

×