Part two of the presentation for 2007 HIGH TECC, from James Omdahl & Megan Mahan of InsureMe

1. Search Marketing Nuts and Bolts

4. Organic

6. $ $ FREE(ish)!

9. A Little Vocabulary…

21. SERP – Search Engine Results Page

22. Paid Search

24. What Makes PPC So Cool?

25. Bus Bench Marketing

26. $1250/mo +

29. Cumbersome?

30. Yellow Pages are Expensive (in more ways than one)

32. Active Searchers

33. You Only Pay for ACTION!

35. Presell

36. Collect the Lead

38. Where to do PPC

41. Beware of the Clones…

47. What are Your Keywords?

51. Time to Place a Bid

52. 1 “Health Insurance” Click = $5 - $7

53. 1 “Auto Insurance” Click = $6 - $10

54. 1 “Mesothelioma” Click = $100

55. WOWIE!

57. It’s Showtime!

60. Google Rewards the Most Profitable Ads

61. It’s Expensive to be Google

67. PPC in a Nutshell

68. Didn’t he say something about FREE traffic?

69. Search Engine Optimization

70. Organic

71. Organic How Do Sites Get There?

74. In Reality: It’s All About the Algorithm

79. SEO is Like Teaching a Computer

80. On-Page and Off-Page Factors

84. Help the Bot Understand

87. Pyramids are Good

89. Off-Page Optimization (a.k.a the “Hard Stuff”)

90. It’s All About the Links

91. Look Ma! It’s the Intarweb!

93. Where do Links Come From?