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Craigslist Marketing For Real Estate

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Presentation done for #vrebc April 6th 2010

Craigslist Marketing For Real Estate

  1. 1. Craigslist Marketing for Real Estate<br />Sheri Moritz<br />BootCamp4RealEstate.com<br />@Tweal_Estate<br />Facebook.com/SalesTrainer<br />
  2. 2. What will you learn about Craigslist<br />1. What is Craigslistand why should you advertise your listings on Craigslist<br />3. How to set up a FREE advertising account on Craigslist– <br />4. How to create a plan for marketing on Craigslist. <br />5. How to post an ad on Craigslist<br />6. Creating a Craigslist marketing campaign – <br />7. How to create FREE professional designed HTML ads for Craigslist<br />8. How to advertise an event such as an Open House or Home Buyer/Seller Tax Credit seminar on Craigslist<br />9. How to generate consistent closing leads from Craigslist by directing traffic back to your website<br />10. How Brokers or agents working within a recruitment incentive model can recruit on Craigslist<br />
  3. 3. What is Craigslist?<br />According to Wikipedia: <br />Craigslist is a centralized network of online communities, featuring free online classified advertisements – with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums.<br />@Tweal_Estate<br />www.Facebook.com/SalesTrainer<br />www.BootCamp4RealEstate.com<br />
  4. 4. Craigslist.org<br />Organized by Region<br /><ul><li>Top US Cities
  5. 5. States in Alphabetical Order
  6. 6. Canada
  7. 7. Asia
  8. 8. Americas
  9. 9. Europe
  10. 10. Other International Cities</li></ul>Craigslist Information<br /><ul><li>Blog
  11. 11. Factsheet
  12. 12. Avoid Scams
  13. 13. Safety Tips
  14. 14. Job Boards
  15. 15. Help Pages
  16. 16. ++++</li></li></ul><li>Local Level View<br />4 Key Real Estate Topics<br />Community/Events – This is a place you can list home buyer/seller seminars or an additional place to advertise open houses<br />Housing/Real Estate for Sale or Office/ Commercial – Great place to find FSBO’s <br />Services/Real Estate- Offer a free CMA, foreclosure list, short sale assistance, etc.<br />Jobs/Real Estate – Brokers can recruit on Craigslist and find tech savvy agents who are already familiar with marketing on Craigslist<br />
  17. 17. Why Should I use Craigslist<br />Social Media Sites<br />Facebook = $0<br />Twitter = $0 (1 possible referral and 1 possible new agent)<br />LinkedIn = $0 <br />Craiglist Last 30 Days<br />Potential $$ = $18,200<br />Meadowlark = $2200 CLOSED<br />Dawn = $3000 –BA signed<br />Amy = $2500 – Meeting Thur.<br />Lauren = $7500 – Meeting Wed.<br />Tim = $3000 – Sending info<br />Total Cost to obtain = $0<br />
  18. 18. Does Craigslist Work?<br />
  19. 19. Offer Assistance<br />
  20. 20. Quick Follow up is KEY!<br />
  21. 21. Creating a Campaign that Works for YOU!<br />Decide what kind of leads you want to generate or the purpose of advertisingbefore placing your ads.<br />Is this the target you want to hit with your marketing?<br />
  22. 22. Create Account to Manage Your Craigslist Ads<br />
  23. 23. Color Coding Makes Managing Easier<br />
  24. 24. Post Your First Listing<br />
  25. 25. Pick A Category For Your Listing<br />
  26. 26. Design your ad with HTML or Text<br />
  27. 27. HTML Coding from Postlets<br />
  28. 28. Confirm/Proof the Ad<br />
  29. 29. Craigslist will confirm your ad<br />
  30. 30. What the ad will look like<br />
  31. 31. Line Item Display<br />
  32. 32. Don’t Spam on Craigslist<br />
  33. 33. Postlets.com<br />Postlets.com is a FREE website that anyone can go to and create professionally designed HTML ads for Craigslist, your website, Active Rain blog and more.<br />Postlets allows you to manage your ads and know which ones are current and which have expired. <br />From the home page you can copy and paste HTML with just one click. <br />
  34. 34. Postlets Syndication<br />Postlets sends your listings out to the following websites:<br /><ul><li>Google Base
  35. 35. Oodle
  36. 36. HotPads
  37. 37. Trulia
  38. 38. DotHomes
  39. 39. Zillow
  40. 40. Backpage
  41. 41. Vast
  42. 42. Enormo
  43. 43. Front Door
  44. 44. Others</li></li></ul><li>Links and Codes<br />Postlets provides links to share your listing on:<br /><ul><li>Facebook
  45. 45. LinkedIn
  46. 46. MySpace
  47. 47. Twitter
  48. 48. FriendFeed
  49. 49. + More</li></ul>Postlets provides HTML code for Craigslist and a link straight to placing your ad<br />Postlets provides Embedded Code for you website<br /><ul><li>Small
  50. 50. Medium
  51. 51. Large</li></li></ul><li>Postlets are Searchable<br />This is from a buyer that I sold a house to over the weekend after she sent me an email via the Postlets that I created for Craigslist. So not only does it create professionally designed ads for Craigslist it also creates an album of your active listings for potential buyers to view online.<br />
  52. 52. Meetup allows you to post event on Craigslist with Professional Flyers<br />
  53. 53.
  54. 54. Craigslist Marketing for Real Estate<br />Sheri Moritz<br />BootCamp4RealEstate.com<br />@Tweal_Estate<br />Facebook.com/SalesTrainer<br />

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