1.
The Business Call is Back:
Capturing & Converting
Phone Leads

2.
Diana Stepleton – VP of Partner Engagement
• Previous roles at AT&T/Lucent
• Entrepreneur
• Been with Ruby 8 years
• MBA

3.
Nefra MacDonald – Business Development and
Strategic Partnership Coordinator
• Nearly a decade of legal industry
experience
• Previous roles at startups, small
firms, corporations, and non-
profits
• Public speaker

4.
Agenda
• Introduction
• Optimizing for Phone Leads
• Delivering Great Service Over the Phone
• Rocket Matter + Ruby
• Questions

5.
This year, mobile search will
drive more than 70 billion
inbound business calls.
—Bia/Kelsey

6.
What frustrates
mobile users?
• Not reaching a live person
• Hard to find or non-existent
phone number
• Non-responsive websites

7.
Optimizing for
Phone Leads

8.
Google
• Claim your business and
manage profile at
business.google.com
• Add address, hours, URL
and phone number

9.
Website
• Make it easy to find!
• Header
• Footer
• Contact Page
• Any calls-to-action
<a href=“tel:18666117829”>866-611-7829<a/>

10.
Custom Numbers
• Marketing campaigns
• Local offices
• Bilingual callers
555-1111  Radio Ad
555-2222  Print Ad
503-1000  Portland office
310-1212  LA office
555-3333  English-speaking callers
555-4444  Spanish-speaking callers

11.
Delivering Great
Service

12.
Why are potential clients calling?
TO QUICKLY GET AN ANSWER – 59%
NEED MORE INFO – 54%
TO TALK TO A REAL PERSON – 57%
IT’S CONVENIENT – 52%

13.
A live person!

14.
Apps for Android, iPhone, and Apple Watch

15.
Consistency is Key

16.
Rocket Matter yo

17.
Rocket Matter’s core value is to make
the lives of lawyers a whole lot easier

18.
Core Rocket Matter Features
• Capture time easily with our Bill As You Work™ technology
• Quick view dashboards for all of your critical information
• Integration with your favorite applications, including Ruby Receptionists!
• Automate your workflows with Matter Templates
• Document management, generation and storage
• Trust Accounting and Payment Processing

19.
Sync all of your firm’s calls,
voicemails, and messages
with Rocket Matter.
Integration with Ruby Receptionists

20.
Integration with Ruby Receptionists
Ruby automatically records
the time you spend on each
call, along with the time and
date, so you can bill
accurately and easily!

21.
Ruby Receptionists
A real person who
cares about your practice
will answer every business day
call

22.
Win business with memorable first impressions

23.
Work the way you want

24.
Save money without sacrificing quality
$$$

25.
Special Offer
Sign up for Ruby by May 26, 2017 and receive $100 off your
first month’s invoice!
Plus, Rocket Matter users receive a 6% lifetime Ruby discount.
Call Ruby at 866-611-7829 or visit callruby.com/rocketmatter.
***
Ruby customers receive a 6% lifetime Rocket Matter discount.
For information, contact webinars@rocketmatter.com.

26.
Questions?

27.
Diana Stepleton
VP of Partner Engagement
hello@callruby.com
866-611-7829
www.callruby.com