Unbound marketing combines inbound and outbound marketing strategies to maximize reach. Outbound marketing uses traditional methods like TV, print, and radio while inbound focuses on attracting customers through blogs, social media, and forums. The rise of the internet destroyed boundaries for how companies can reach customers. Using only outbound is outdated as customers are choosy about content and empowered to share opinions. Inbound alone also has limitations as customers must find the company and the company risks competitors contacting customers first. The solution is a smart mix of inbound and outbound strategies tailored for each prospect segment with complementary actions and quick response teams.

1. Marketing Unbound
Charan Teja
mailtocharan@gmail.com

2. What is it?
Unbound Marketing is the mix of Inbound and
Outbound Marketing strategies to maximize the
prospective reach.
* Outbound Marketing - Traditional Methods such as
TV, Print media, Radio etc..
* Inbound Marketing –
Attracting customers through Blogs,
Social Media, forums, etc..

3. Why is it?
Creation of Internet destroyed the boundaries in
which we operate. Especially to those who want
their products to reach millions of customers
beyond the boundaries, they must embrace
strategies for Unbound Marketing

4. Why not ..only Outbound
• Outbound is Traditional whereas customers
are moving from being traditional.
• Customers are choosy in the content they
want to watch
• Customer is Empowered to voice out his/her
opinions

5. What’s wrong with Just Inbound
Well , for starters , Inbound marketing works
(kinda) only for those who are interested.
Your Customer need to find you….what if you
are not visible ?
What if the customer doesn’t find you
relevant?
What if your competitors woo your customer
before he finds you?

6. The Problem
• Outbound advertising is very costly and the
returns are very less
• Inbound Marketing is effective only if the
customer participates but first we need
customers to participate
• And “Jay Customers“ ( aarrgh..Please don’t )
• Many more…..

7. Solution is Being Smart..
Why only Inbound or Outbound ?
Hence
Inbound + Outbound for Marketing
Unbound..

8. Key Elements for Unbound Marketing
• Know your Customer
• Segmenting Inbound and Outbound Prospects
• Proper Mix of Inbound and Outbound Strategies
• Complimentary Inbound and Outbound Actions
• Right - Call for Action points
• Supportive Sales force for Outbound
• Quick Response team for Inbound

9. Thank You
Charan Teja
DMS – Pondicherry University
mailtocharan@gmail.com
Twitter : charanhere