The document discusses Las Vegas' changing branding strategies over the years. It notes how Las Vegas was originally branded as "Sin City" but later shifted to focus on family entertainment. The branding slogan became "What happens in Vegas, stays in Vegas." It discusses how the 2008 recession hurt Las Vegas and forced another change in strategy at the LVCVA. The document questions whether the changing brands have provided consistency for consumers and whether changes have benefited or harmed the city. It examines the core benefits, actual products, and augmented products Las Vegas provides visitors. Recommendations are made to improve entertainment, distance from the "Sin City" label, and adopt a dual strategy going forward.

1. LAS VEGAS:A CITY
Presenter
Md. Rubaiet Ibn Raihan
Department of Textile Engineering
www.linkedin.com/in/rubaiet-raihan-a1a57a12a

2. What’s happening in Vegas:
• Las Vegas or Sin City !!!!!
• LVCVA, exploration in 1990
• 11th September 2011, terrorist attack
• Disaster at The Vegas
• Family entertainment to Adult territory
• Mr. Rossi Ralenkotter, CEO of the LVCVA quoted that “We talked
to old customers and new customers to determine the essence of
the brand of Las Vegas”.
• “Only Vegas: What happens here, stays here”
• 2008 recession and devastation, Barack Obama’s statement
• Ruined Las Vegas 2008, 2007 and more……
• LVCVA flipped and changed strategy

3. Given all the changes in the branding strategy for Las Vegas over the years, has the
Vegas brand had a consistent meaning to consumers? Is this a benefit or a
detriment to the city as it moves forward?
• First change in branding strategy
• Family destination
• Why Sin city ?
• Benefit or Detriment

4. What is Las Vegas selling? What are visitors really buying? Discuss
these questions in terms of the core benefit, actual product, and
augmented product levels.
• Products of Las Vegas
• What visitors are buying ?
• Core Benefit
• Actual Product
• Augmented Product

5. Will the most recent efforts by the LVCVA continue
to work ? Why or Why not ?
• Recent investments are risky
• Lots of money in dollar
• Las Vegas might face
destruction
• Short time business plan

6. What recommendations would you make to LVCVA managers for
Las Vegas future?
Comparing two situations

7. • Improve the entertainment facts and
campaigns
• LVCVA should definitely come out of
the Sin City label
• Americans and Visitors cannot visit Las
Vegas due to high living standards
• City Center & MGM
• Mix up two strategies for fruitful
business
What recommendations would you make to LVCVA managers for Las
Vegas future?

8. THANK
YOU