Case Study on business of Las Vegas the Sin City

1. LAS VEGAS:A CITY
Presenter
Md. Rubaiet Ibn Raihan
Department of Textile Engineering
www.linkedin.com/in/rubaiet-raihan-a1a57a12a

2. What’s happening in Vegas:
• Las Vegas or Sin City !!!!!
• LVCVA, exploration in 1990
• 11th September 2011, terrorist attack
• Disaster at The Vegas
• Family entertainment to Adult territory
• Mr. Rossi Ralenkotter, CEO of the LVCVA quoted that “We talked
to old customers and new customers to determine the essence of
the brand of Las Vegas”.
• “Only Vegas: What happens here, stays here”
• 2008 recession and devastation, Barack Obama’s statement
• Ruined Las Vegas 2008, 2007 and more……
• LVCVA flipped and changed strategy

3. Given all the changes in the branding strategy for Las Vegas over the years, has the
Vegas brand had a consistent meaning to consumers? Is this a benefit or a
detriment to the city as it moves forward?
• First change in branding strategy
• Family destination
• Why Sin city ?
• Benefit or Detriment

4. What is Las Vegas selling? What are visitors really buying? Discuss
these questions in terms of the core benefit, actual product, and
augmented product levels.
• Products of Las Vegas
• What visitors are buying ?
• Core Benefit
• Actual Product
• Augmented Product

5. Will the most recent efforts by the LVCVA continue
to work ? Why or Why not ?
• Recent investments are risky
• Lots of money in dollar
• Las Vegas might face
destruction
• Short time business plan

6. What recommendations would you make to LVCVA managers for
Las Vegas future?
Comparing two situations

7. • Improve the entertainment facts and
campaigns
• LVCVA should definitely come out of
the Sin City label
• Americans and Visitors cannot visit Las
Vegas due to high living standards
• City Center & MGM
• Mix up two strategies for fruitful
business
What recommendations would you make to LVCVA managers for Las
Vegas future?

8. THANK
YOU