Viva Las Vegas! Learn how Critical Mass and R&R Partners employed a 360 Degree Customer Experience strategy to drive travel to Las Vegas during these troubled economic times.
The new year brings new trends across all industries, and travel is no exception. While some patterns will continue, such as the increase in solo traveling and blurred lines between business and leisure trips, travelers may set new priorities in 2020.
Here are some trends to look out for this year.
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...Amadeus Rail
Mirja Sickel on behalf of Marcel Forns from GEBTA (Guild of European Travel Agents) investigates if bleisure is still a trend and identifies the missing opportunities for railways.
The new year brings new trends across all industries, and travel is no exception. While some patterns will continue, such as the increase in solo traveling and blurred lines between business and leisure trips, travelers may set new priorities in 2020.
Here are some trends to look out for this year.
The MICE traveller: is bleisure still a trend? - Amadeus Rail Innovation Foru...Amadeus Rail
Mirja Sickel on behalf of Marcel Forns from GEBTA (Guild of European Travel Agents) investigates if bleisure is still a trend and identifies the missing opportunities for railways.
Desafios para o uso de TICs aplicadas à educaçãoUFPE
Palestra realizada dentro da programação do Seminário “Desafios para o uso das Tecnologias, Informação e Comunicação aplicadas à educação e saúde”, organizado pelo grupo de pesquisa Tecnologia, Informação e Comunicação Aplicadas à Educação e Saúde (TICASE), e promovido pela Universidade Estadual de Ciências da Saúde (Universidade Estadual de Ciências da Saúde de Alagoas - UNCISAL), com apoio do Instituto Federal da Bahia (IFBA_Oficial - Instituto Federal da Bahia).
Jessica Bennett is currently studying towards a Master of Building Science at Victoria University of Wellington's School of Architecture, researching the affect that apartment design has on occupant health, comfort and well-being. Previously she has completed a Bachelor of Building Science with Honours researching apartment design, indoor air quality and New Zealand Building Code regulations. From 2006 she has worked part-time at BRANZ as a Building Performance Scientist, undertaking weathertightness assessments for Appraisal Certificates as well as simulation work on indoor environmental quality (IEQ), energy efficiency and climate change.
Jessica's interests include apartment design & refurbishment, occupant health, comfort & well-being, and the IEQ of buildings. Her role in The Plant Room (Wellington SHaC Team) involves providing technical information and advice as well as undertaking modelling and simulation of the proposed design.
Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs
Desafios para o uso de TICs aplicadas à educaçãoUFPE
Palestra realizada dentro da programação do Seminário “Desafios para o uso das Tecnologias, Informação e Comunicação aplicadas à educação e saúde”, organizado pelo grupo de pesquisa Tecnologia, Informação e Comunicação Aplicadas à Educação e Saúde (TICASE), e promovido pela Universidade Estadual de Ciências da Saúde (Universidade Estadual de Ciências da Saúde de Alagoas - UNCISAL), com apoio do Instituto Federal da Bahia (IFBA_Oficial - Instituto Federal da Bahia).
Jessica Bennett is currently studying towards a Master of Building Science at Victoria University of Wellington's School of Architecture, researching the affect that apartment design has on occupant health, comfort and well-being. Previously she has completed a Bachelor of Building Science with Honours researching apartment design, indoor air quality and New Zealand Building Code regulations. From 2006 she has worked part-time at BRANZ as a Building Performance Scientist, undertaking weathertightness assessments for Appraisal Certificates as well as simulation work on indoor environmental quality (IEQ), energy efficiency and climate change.
Jessica's interests include apartment design & refurbishment, occupant health, comfort & well-being, and the IEQ of buildings. Her role in The Plant Room (Wellington SHaC Team) involves providing technical information and advice as well as undertaking modelling and simulation of the proposed design.
Sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs
Amazing results from the Spring Ad Campaign resulting in a total occupancy lift of 14% year over year from Jan-April, up 6.4% in ADR and up 21% in RevPAR.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
For the second year, the Global Business Travel Association (GBTA) and Carlson Wagonlit Travel (CWT) have produced the 2016 Global Travel Price Outlook. This report is designed to assist travel buyers as they budget for and negotiate their 2016 travel programs, helping companies realize the greatest value for their travel spend. Research was conducted with assistance from Rockport Analytics, a leader in global market research and insight, and additional analysis and context was provided by experts from CWT Solutions Group, CWT’s dedicated consulting division.
For the second year, the Global Business Travel Association (GBTA) and Carlson Wagonlit Travel (CWT) have produced the 2016 Global Travel Price Outlook. This report is designed to assist travel buyers as they budget for and negotiate their 2016 travel programs, helping companies realize the greatest value for their travel spend. Research was conducted with assistance from Rockport Analytics, a leader in global market research and insight, and additional analysis and context was provided by experts from CWT Solutions Group, CWT’s dedicated consulting division.
Maximizing the ROI from Online MarketingScott Abel
Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.
Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.
This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.
The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
The seed stage of the venture capital industry went through a boom cycle from 2006-2014 but has lately seen a sharp decline. What's happening? Is it temporary or are their structural problems? This deck answers that question.
Nj Ad Club Preso 2009 Adv In Econ Downturngregpadley
Presentation for the NJ Ad Club regarding advertising during economic downturn. How to leverage media, message and maximize budget. More importantly, what the future holds for marketers.
Spotlight on Media & Entertainment: Future of Advertising SpendL.E.K. Consulting
In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.
Similar to Critical Mass Forrester 09: Marketing Vegas in a Recession (20)
Campaigns to Commitment: Social Media, Brands & Long IdeasCritical Mass
Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.
LinkedIn: An Evolving Platform for Big BrandsCritical Mass
Over the last several years, LinkedIn has evolved from a networking site to a unique publishing and marketing platform. In this Critical Mass POV, we explore what some brands are doing differently and examine some best-in-class examples and processes.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
In the 18 months since Google Plus launched Pages, brands have been tentatively exploring Google's fledgling and enigmatic social network. But, determining how Google+ fits into a brand's growing social ecosystem can be a challenge. In this Critical Mass POV, our social media team reviews the most interesting features and benefits to brands using Google+ Pages, outlines some great use-cases and offers some guidance on how your brand may want to approach Google+.
The topic of Big Data continues to gain momentum. This take, by Scot Wheeler, Sr. Director of Marketing Science at Critical Mass, was presented at the eMetrics conference in Boston, 10/1/2012.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
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The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
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How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
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Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
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Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
3. 3 The Overall Challenge Sentiment towards the economy remains flat and relatively negative. Consumers are worried about potential job loss. The U.S. travel landscape continues a downward trend. Source: LVCVA, Hearts + Mind
4. 4 The Business Challenges Air capacity flat Leisure trips Forecast to be down 2.5% in 2009 Average daily rate For Vegas hotels down over 25% Business travel Forecast to be down 5.8% Hotel occupancy In Vegas down 6.2 points Even the smallest downturn in the economy can mean millions of dollars lost per day. *August 2009 TTD
5. 5 The Marketing Challenges Travelers want to “escape” all that’s going on around them. Travelers remain concerned about taking time off from work. Reports in the media paint a picture that Las Vegas is no longer exciting. Source: LVCVA, Hearts + Mind
6. 6 Key Objectives Increase intent to travel to Las Vegas Provide a permission structure for concerned travelers Show that Las Vegas is alive and well and as exciting and vibrant as ever
7. 7 Consumer Insight “It’s ok to take a break.” Vegas is the perfect place to do it. Research has shown that consumers have been inundated with negative news. They are overwhelmed by the troubled economy and fearful of the future, yet they still long to travel. Our strategy reminds consumers that Vegas is an exciting and vibrant destination and gives them permission to take a break.
9. 360° Plan to Drive Engagement “Take a Break USA” Give consumers permission to take a break through special offers and content that showcases Vegas’ offerings. 10 09 03 04 08 07 05 06
15. 15 Vegas Bound: Measuring Success Video Views Over 600,000 video views Paid / Earned Media 800+ million impressions Over $5.2 million in press coverage Traffic & Referrals 34% increase in website traffic and 36% increase in property referrals
16. 16 Vegas Bound: Measuring Success Intent to travel to Vegas nearly tripled from 5% in November, 2008 to 13% in January, 2009 In drive markets, intent to travel to Vegas nearly doubled over the same time period
17. 17 Vegas Bound: Measuring Success “The research prompted us to develop this campaign to address consumers’ growing concerns. The campaign provided a targeted approach to illustrate the excitement of Las Vegas, to deliver the message that it is OK to take a break and the best place to take that break is Las Vegas. The results far exceeded our expectations." Rossi Ralenkotter, President, Las Vegas Convention & Visitors Authority
18. A Framework for 360° Customer Experiences 1Identify Identify target and uncover key insights 2Design Select the channels and build the multi-channel strategy 3Execute Drive engagement through every touchpoint 4Amplify Stimulate sharing of the experiences 5Evolve Adapt approach based on key learnings