This document discusses the language used for research, campaigns, and advocacy. It aims to help readers understand, explain, and use the platforms for these areas to promote common understanding. Specifically, it wants readers to understand the language used in research, campaigns, and advocacy and how they can contribute to personal, social, emotional, and spiritual development while using platforms to foster shared understanding. It also provides some key elements to consider for effective advocacy, including selecting clear objectives, using data and research to identify solutions and persuade audiences.