The document discusses various rhetorical devices used in writing including: using scientific language to present a factual view, relying on cliches of thought that oversimplify issues, employing metaphor to draw comparisons, considering the effect of pronoun use in involving or distancing an audience, personifying impersonal things to humanize them, using euphemisms to conceal unpleasant topics, and being critically aware of quotations and their context. It also provides examples of these devices in extracts of texts.