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Journalistic Writing
1. Journalistic Writing “ Journalists cannot march in the parade. They can only stand on the curb and write about what goes past and why.” Roger Mudd, award-winning TV journalist
2. Joseph Pulitzer, a famous publisher in the 1800s, stressed one of the most important qualities of journalistic writing in his memorable command: “ Accuracy! Accuracy! Accuracy!” Roger Mudd’s quote on the first slide refers to another important quality of journalistic writing: objectivity. In addition, all journalistic writing should be clear, concise and colorful.
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5. Objective Reporting Strict objectivity is required. To be objective you must report the facts without bias or preconceived ideas. You cannot let your own personal opinion cloud or slant your reporting.
6. Fact: Something that can be verified, measured or proven. Example: It is 78 degrees. Opinion: A personal viewpoint, subject to interpretation. Example: It is hot outside.
7. Your sources will probably provide you with both facts and opinions, and a good story should include both. However, the opinions should be those of your sources and should be attributed to them. Your story should NOT include your opinion. (There is a place for that on the editorial page, which we will discuss at a later date.)
8. Editorializing When you include your own opinion in a story, it is called editorializing . If you report about a pep rally and say that everyone had a great time, you are editorializing. You can’t prove that everyone had a great time. Report what you saw and heard, not what you think or feel. Let the readers draw their own conclusions.
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12. Clear, Concise and Colorful Writing Journalistic writing must be clear and concise or readers won’t take the time to read it. Worse yet, they may not understand it. Journalistic writing must also be colorful, or readers won’t enjoy reading it. The best way to be clear is to be simple. That doesn’t mean dull; it means care in word choice. Concise writing is economical writing. Get to the main facts quickly. Leave out information that doesn’t help move your story forward. Don’t waste words. If you can say it in 10 words, why use 20? Use descriptive words only when they have impact. When you do use description, opt for colorful, vivid nouns and verbs to create pictures in the minds of your readers. That’s colorful writing.
