Counts Real Estate Marketing Presentation 2012


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Counts Real Estate Marketing Presentation 2012

  1. 1.
  2. 2. Marketing System Overview <ul><li>Ranked Bay County’s #1 Top Real Estate Sales & Listings Office </li></ul><ul><li>Our Agents Experience & Talent </li></ul><ul><li>Counts Company Culture </li></ul><ul><li>Accurate Market Valuation </li></ul><ul><li>“ Counts” Yard Signs </li></ul><ul><li>MLS Bay & Walton County </li></ul><ul><li>Agent Tour </li></ul><ul><li>Newspaper Advertising </li></ul><ul><li>Direct Mail Marketing </li></ul><ul><li>Leading Real Estate Companies of the World (World’s largest relocation company) </li></ul><ul><li>Toll- Free Talking Ad Program </li></ul><ul><li>Visual Tour Property Advertising </li></ul><ul><li>Various Email Marketing Opportunities </li></ul><ul><li>Success Website Support </li></ul><ul><li>Homes & Land Magazine </li></ul><ul><li>Social Media Network – Company Wide </li></ul><ul><li>The Real Estate Book </li></ul><ul><li>Television Commercial </li></ul><ul><li>Billboards </li></ul><ul><li>Multiple Offices </li></ul><ul><li>Listed on over 45 Internet Websites </li></ul><ul><li>Large Commercial Site Signs </li></ul><ul><li>Counts/Oakes Resort Rentals </li></ul><ul><li>International Marketing </li></ul><ul><li>Company Newsletter Email </li></ul><ul><li>Marketing Brochures & Flyers </li></ul><ul><li>Panama City Living Magazine </li></ul><ul><li>Education & Training </li></ul><ul><li>In-house Marketing Coordinator </li></ul><ul><li>Email Blast Flyers From Agents </li></ul><ul><li>Various Co-op Advertising Opportunities </li></ul><ul><li>Voted Best of Bay 2009, 2010, & 2011 </li></ul><ul><li>Loopnet Listings for commercial properties </li></ul>
  3. 3. Our Agents <ul><li>OUR MOST VALUABLE TOOL IS OUR PEOPLE </li></ul><ul><li>Our people possess over 850+ years of real estate experience. When you list with us, someone in our company probably has the right customer for your property on speed dial or in their address book. </li></ul><ul><li>Thirty percent of our agents hold Broker’s Licenses‘. </li></ul><ul><li>Within our agency we hold most classifications in the real estate industry, REALTOR, CAM, GRI, CRS, CCIM, and e-PRO. </li></ul><ul><li>Our agents serve as directors for Bay County Board of Realtors, Rotary, Rescue Mission, churches, Chamber of Commerce, Bay County Homebuilders, Anchorage Children’s Home, Big Brothers Big Sisters and many other community organizations. </li></ul><ul><li>We Are: Connected Invested Involved </li></ul><ul><li>Experience Counts </li></ul>
  4. 4. Counts Company Culture <ul><li>Counts Agents </li></ul><ul><li>Customer First – Win Win </li></ul><ul><li>Agents Share Individual Talents </li></ul><ul><li>Your Listing Is OUR Listing </li></ul><ul><li>Counts Agents Network Buyers and Sellers </li></ul><ul><li>When You List With COUNTS You’ve Hired the Whole Team </li></ul><ul><li>We Pool Our Talent To Promote Your Property </li></ul>Other Companies Agents Shield “Their” Customers Agents “Protect Their Secret Sales Technique” If I List It and I Sell It, I Make More Money (Where is the Customer’s interest in this?) Every Agent is an EXPERT on EVERY Type of Real Estate or At Least They Tell You That
  5. 5. Testimonials <ul><li>Our talent and experience IS IMPORTANT, but </li></ul><ul><li>what’s really important is what our customers say! </li></ul><ul><li>Rita Hansen </li></ul><ul><li>“ I've worked with Rita Hansen of Counts Real Estate for the past 5 years. Every aspect of the my real estate transactions have been handled with great care, honesty, and professionalism. She's fully knowledgeable of the Bay Area real estate environment and is always just a phone call away to answer any question I might have.“ </li></ul><ul><li>Regards, Paul Wormuth </li></ul><ul><li>Keith Hodges </li></ul><ul><li>Keith, Just a note to thank you for your help. As out of town investors we need local help & advise to guide us. When you were recommended to us we had no idea of the investment success you would enable us to achieve. You were our eyes and ears in Panama City. You located all three of our purchases. Two condos and a very hard waterfront lot. A few years later, when we desired to turn our investments into cash, you were able to sell all three properties in record time. We truly believe your expertise in the Panama City market was instrumental in </li></ul><ul><li>the success we enjoyed. </li></ul><ul><li>Thanks Again, Don & June Ford - Biloxi, MS </li></ul>
  6. 6. Testimonials Christopher Langille I just wanted to let you know how much we are enjoying our new home and how much we appreciate your help in finding the right place. You are the best!! I have been involved in buying/selling several homes but have never had anyone give us the service you gave us. First, the obvious preparation you did to find out exactly what we were looking for and having the properties ready for us to see was fantastic. Then, you went so far beyond the norm in things you did to help us get the house ready. Trying to handle everything from Baton Rouge would have been so difficult without your help. Who else would have volunteered to go meet the utility folks, to get a piece of mail we needed to intercept, to do so many other things that would have been impossible for us to do long distance. Thanks for a job beyond the call of duty. Pat and Buddy Baton Rouge –now Destin Thanks for the E-Mails and all the additional updates. We’ll standby until we hear from you again. Colleen and I are still excited about Lot 69, and hope it comes through at some point. We’re honored to be working with you. I really and truly appreciate all the time and effort you’ve put into this already, and look forward to hearing from you. Hopefully with good news ;-) Sincerely, Norm and Colleen Maryland soon to be Destin Jan Lintz My husband and I would like to thank you for all your hard work and dedication in the selling of our home. We had tried for several years off and on to sell and had the home in the hands of different real estate firms, but only you came through for us. Your handling of each detail from the listing to the finishing touches of the closing was monumental. Your tireless efforts paid off in a time when the housing market is at an all time low. You not only met the requested selling price, but exceeded it by several thousand dollars. Now we are enjoying our new home thanks to you. We would consider it a pleasure to recommend you and Counts Real Estate Group to anyone in the future. Thanks again, John and Patricia
  7. 7. Market Valuation <ul><li># 1 Home Selling Mistake </li></ul><ul><li>Pricing Incorrectly </li></ul><ul><li>(OVER PRICING) </li></ul><ul><li>Overpriced listings are used to attract customers to take to other properties. </li></ul><ul><li>Over pricing cost you each month. Mortgage, taxes, insurance, utilities, association dues, yard maintenance, depreciation, and in a declining market, loss of appraisal value. </li></ul><ul><li>Your home should appraise for the contract value. Today banks are cautious and so are appraisers. They are using foreclosed properties as comps! </li></ul><ul><li>Counts agents use the same method to value your home as the appraisers. </li></ul><ul><li>It is our goal to get the highest value for your home. </li></ul>
  8. 8. Listing Price Drives Showings Asking Price Relative to Actual Market Value Percentage of Buyers Who Will Look at the Property
  9. 9. <ul><li>A real estate sign defines the philosophy of the listing company. Professional, recognizable, distinct…they make a statement about your choice of companies. </li></ul><ul><ul><ul><ul><ul><li>More signs generate more calls </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>More listings, more signs </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>For Sale… For Lease… Residential… Commercial… Office…. Retail… </li></ul></ul></ul></ul></ul> The Number One Reason Customers Call Our Office...SIGNS
  10. 10. Print Media
  11. 11. Just Listed / Just Sold Cards
  12. 12. Local Publications
  13. 13. Individual Marketing Brochures
  14. 14. Top 10 Virtual Tour Vendors*
  15. 15. Commercial Advantage Counts Real Estate boasts 3 CCIM designated members of our staff. A CCIM (Certified Commercial Investment Member) is a recognized expert in the commercial and investment real estate industry. A CCIM is part of a global commercial real estate network with members across North America and more than 30 countries. This professional network has enabled CCIM members to close thousands of transactions annually, representing more than $200 billion in value. As a result, the experts who possess the CCIM designation are an invaluable resource for commercial real estate owners, investors, and users. ONLINE COMPREHENSIVE MARKETING TOOLS
  16. 16. Internet Marketing
  17. 17. Internet Marketing
  18. 18. Award Winning Counts Real Estate Group Website Social Media is a part of our company’s culture!
  19. 19. Internet Website Locations <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 20. Mobile Website & Search Search Our Listings Search All Area Listings Search by MLS# Search by Address/Street Loan Calculator About Us Call us: 850.249.3615 Full Site Visit on your Smartphone and you will be directed to our mobile website which allows BUYERS to search the MLS right then. Buyers can now see a property sign and immediately go the mobile website and find out the details about a new listing while the Buyer is in their car.
  21. 21. QR CODE MARKETING Scan this QR Code with your Smartphone and take a Visual Tour of any one of our listings or take a community tour. Scan this QR Code with your Smartphone and you will have immediate access to search the MLS for any property in the Bay County MLS.
  22. 22. International Marketing Our Relocation Connection
  23. 23. Unique Competitive Advantage <ul><li>A message from our stockholders: </li></ul><ul><li>“ Our mission is to create, maintain, and exhibit the highest standard of ethics and professionalism in every real estate transaction” </li></ul><ul><li>Our services include residential, land, condos, commercial sales, commercial leasing, resort rentals, and property management. </li></ul><ul><li>We have over 625+ years of real estate experience in our company to draw from. </li></ul><ul><li>We are a local company with a national dominance in Northwest Florida. </li></ul><ul><li>We now have 5 offices located in 2 counties with 75+ agents. </li></ul><ul><li>Thirty percent of our agents hold broker’s license. </li></ul><ul><li>When you hire any agent with Counts, you hire the whole firm. </li></ul><ul><li>Most of our agents have lived in this area for 30 years or more and own investment property. We network and have relationships that extend to the founders of this area. </li></ul><ul><li>Our agents are “Customer Centered” – Not Agent Driven. </li></ul><ul><li>Experience Counts </li></ul>
  24. 24. Counts Real Estate has been chosen “Bay A List” and “Best of Bay” for 2009, 2010, & 2011! <ul><li>Each year Panama City Living </li></ul><ul><li>Magazine and the News Herald </li></ul><ul><li>recognize an organization in different categories that they feel to be the best of the best </li></ul><ul><li>in Bay county businesses. </li></ul><ul><li>Counts Real Estate Group is honored to have been chosen as the </li></ul><ul><li>#1 Real Estate Company in </li></ul><ul><li>Bay County for the last 3 years. </li></ul><ul><li>Thank You </li></ul>
  25. 25. <ul><li>“ Where Experience Counts!” </li></ul> Connected……Invested……Involved