Professional pricing strategies and advanced marketing tools, learn more about how Real Living Lifestyles agents expertly sell real estate in this electronic book. Contact 877.433.9469 or Lifestyles@RealLiving.com for support.

1. A GLOBAL NETWORK OF
REAL ESTATE PROFESSIONALS
Real Living is a full-service, international real estate franchise
company with a comprehensive suite of resources aimed at helping brokers, agents and their
clients successfully navigate through the home buying and selling processes.
Since its founding more than half a century ago, Real Living has maintained a reputation as one of the
most innovative companies in the real estate industry.
In 2009, Real Living was purchased by Brookfield Residential Property Services. They merged
GMAC Real Estate under the Real Living brand and now represent more than 400 offices throughout the
United States and Internationally.
REAL LIVING
10,000 Sales Professionals
$15 Billion Annual Sales Volume
BROOKFIELD RPS
1,200 Employees Worldwide
$32 Billion Real Estate Enterprise

2. THE HISTORY OF
REAL LIVING REAL ESTATE
2011 REAL LIVING LIFESTYLES
JOINS REAL LIVING

3. SAN DIEGO OFFICE LOCATIONS
Carlsbad Village Fairbanks Ranch / Rancho Santa Fe
Address: 355 Carlsbad Village Drive Address: 16236 San Dieguito Road, Bldg. 4
Carlsbad, CA 92008 Rancho Santa Fe, CA 92067
Carlsbad Faire La Costa / Encinitas
Address: 300 Carlsbad Village Drive Address: 1905 Calle Barcelona, Suite 230
Carlsbad, CA 92008 Carlsbad, CA 92009
Carmel Valley / La Jolla Rancho Bernardo
Address: 11155 East Ocean Air Dr. Address: 16789 Bernardo Center Drive
San Diego, CA 92130 San Diego CA 92128
Escondido Solana Beach / Del Mar
Address: 100 South Escondido Blvd. Address: 125 Lomas Santa Fe Dr.
Escondido, CA. 92025 Solana Beach, CA 92075

4. INTERNATIONAL AND LUXURY
REAL ESTATE SERVICES
The key to high end and global real estate markets is having
the right connections.
Elegant Homes by Real Living represents an international network of top agents and
Brookfield Global Relocation Services is the leader in worldwide relocation management.
Now members of Who’s Who in Luxury Real Estate, Real Living Lifestyles is a part of the
most comprehensive luxury real estate network in the world.

5. ®
PREMIER SERVICE
DELIVERS SATISFACTION
The Premier Service Promise
• Listen to your needs.
I will deliver a service experience based on your needs and desires.
• Establish clear expectations.
I will explain the roles I play and how we will work together.
• Commit to a plan.
I will design a plan to deliver on those expectations.
• Perform the service.
I will deliver on my commitment.
• Solicit your feedback.
You will be asked to complete a survey which will be used to measure and evaluate my
performance.

6. 96% NATIONAL SATISFACTION RATING
Thousands of completed surveys say our customers value our service.
96% of them say they are satisfied or very satisfied with our services, and
94% would refer us to a friend.
Through the annual National Association of Realtors Profile of Buyers and Sellers we are
able to compare ourselves against a national average.
Our rating is far above the industry satisfaction rating. While the NAR survey does
employ slightly different language, the results speak for themselves.

7. INTEGRATED REAL ESTATE SERVICES
To sell your home, you need more than ads and signs. Real Living Lifestyles supports our
real estate agents with advanced sales and marketing tools.
We guide clients through a smooth and professional sales process,
using the best resources in the industry to sell homes quickly and
for the best price.
OUR HIGHLY TRAINED, LICENSED REALTOR®’S WILL…
• Provide an accurate estimate of what your home is currently worth
• Listen to your unique needs and set realistic sales goals
• Prepare your home to sell with value-based home staging
• Showcase your home with professional photography and videos
• Produce high end marketing material for online and offline advertising
• Expose your home to millions of potential buyers
• Qualify interested buyers, take offers and provide objective advice
• Negotiate for the highest sales price and the most favorable terms
• Lead the transaction process efficiently and ethically
• Be available to answer any of your questions and offer you the counsel
you need

8. PRICING YOUR HOME TO SELL
Listing your home at the right price is crucial to its eventual sale.
If you want to sell quickly, your asking price should be very near the value.
If your home is listed at a price that is above market value, you will miss out on prospective buyers who
would otherwise be prime candidates to purchase your home. If you list at a price that is below market
value, you will ultimately sell for a price that is not the optimum value for your home.
By pricing your property at market value, you expose it to a much greater percentage of prospective
buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the
market value of your home. Generally, the price should not exceed the value by more than 5% or potential
buyers may not even make offers.
Here are a few things to keep in mind about pricing:
• Realistic pricing will achieve maximum price in a reasonable time.
• Your cost or profit desire is irrelevant; the market determines the price.
• The cost of improvements are almost always more than the added value.
• Houses that remain on the market for a long time do not get shown.
• A house that is priced right from the beginning achieves the highest proceeds.

9. THE PRICING FACTORS
Price is Influenced by Several Factors
Location
• Proximity to area amenities, schools and
destinations
• Access to major highways and public
transportation
Property Condition
• Structural and mechanical systems
• Curb appeal and décor
• Staging for sale
Market Condition
• Interest rates and financing options
• Competition from other homes
• Economy and consumer confidence

10. SELL YOUR HOME AT THE RIGHT TIME
Interest in your home is highest during the first few
weeks it is on the market.
A property attracts the most attention, excitement
and interest from the real estate community and
potential buyers when it is first listed on the
market.
Improper pricing at the initial listing misses out on
this peak interest period and may result in your
property languishing on the market. This may lead
to a below market value sale price, or, even
worse, no sale at all.
Timing the Sale of your Home

11. REACH MORE BUYERS WITH
BETTER MARKETING
Information Sources Used by Buyers of Previously Owned Homes
Composition of Home Buyers
Median Age – 39 years
Median Household Income – $73,100

12. OUR MARKETING STRATEGY
The world is constantly moving and changing. And, when it comes to how people communicate, that is
especially true.
That’s why Real Living Lifestyles uses 360˚ Marketing, a dynamic program that
gives properties incredible exposure over a wide variety of popular media.
The strategy involves creating a high quality message about each property and professionally presenting it to
millions of buyers through their preferred media.
360˚ Marketing uses an integrated mix of Print, Digital and Active marketing solutions.

13. 30 DAY MARKETING CALENDAR
Homes generate the most interest when they are first listed for
sale, so we hit the ground running. Within days your agent will produce property
photos and tours, design marketing material and write engaging ads about your home.
Effective marketing campaigns follow a calendar of planned activities.
In this Sample of a 30 Day Marketing Plan, you can see how we efficiently share the news about your home
being for sale in a multi-media campaign.

14. REAL MEDIA PRODUCTIONS
Today’s homeowners overwhelmingly report that photos and videos are the most important features they
use when searching for a home. Together, they can increase the perceived value of a property by nearly
20%.
Real Living Lifestyles is the only real estate brokerage in California with
our own multimedia production company and local green screen studio.
Our team of videographers supports agents with everything from professional photography to full motion
video.
We use video to make your virtual tours stand out from the competition and attract more attention from
home buyers on the top 5 video sharing sites.

15. A REAL PRESENCE ONLINE
Real Living’s websites are cutting edge. With a global reach and
hyperlocal focus, our internet presence uses an advanced online marketing strategy to showcase
your home to buyers actively searching for similar properties.
Local site: RLLifestyles.com
National site: RealLiving.com
+ tens of thousands of broker sites throughout the world

16. /RLLIFESTYLES
Harness the Power of Social Media with Real Living Lifestyles.
From keyword rich blog posts to high impact tours on YouTube, our agents know how to use social
networking sites to drive more traffic to your home.

17. BETTER INFORMATION,
BETTER BUYERS
Hyper local,
real-time data on every
community in San Diego
Buyers make more educated
purchase decisions when they
are given better information
about the local market

18. COMPLETE LISTING SYNDICATION
Real Living Lifestyles uses a strategic internet marketing campaign and the latest real estate technology to
place your home at the fingertips of millions of potential buyers.
Our listings are syndicated to tens of thousands of websites, optimized for search engines and regularly
refreshed with new photos and engaging headlines.

19. LISTING REPORTS
Track listing syndication with detailed reports and live updates
on your home’s online exposure.

20. REACH BUYERS ON-THE-GO
Homebuyers use mobile phones to search for properties, watch home and neighborhood tours, and locate
Real Living Lifestyles optimizes every one of our listings
open houses.
so that buyers can find your home from their smart phone.
We use a combination of mobile property websites, instant text message responses and Quick Response
(QR) codes to reach buyers on-the-go.

21. OPEN HOUSES
Before buyers purchase a home, they need to walk through it and picture themselves living
in it. National surveys show that roughly 50 percent of buyers used
Open Houses as a source in locating their new home.
I will work with you through the process of preparing your home for the event. I will promote
your open house online, in print and through personal networking.

22. PRINT MARKETING
Print is NOT dead…but it is different. Using print media well in
2011 is about high quality material going to highly targeted prospects.
That can mean running a beautiful ad in a niche publication or distributing Property
Brochures with stunning photography and key property features to select buyers.

23. EMAIL MARKETING
Everything Electronic:
eCards, eNewsletters, eMails

24. DIRECT MAIL MARKETING
Custom postcards and letters sent directly to the hands of
neighbors, key prospects and real estate agents…with a Twist.
Real Living Lifestyles uses technology to make
traditional mail marketing more impactful and
generate greater response.
• Quick Response (QR) codes that open
property websites and videos
• Geo-Mapping technology with trackable
response codes
• Personalized messages to target high
prospect buyers