Rolling.fm presentation

2. LISTEN. PLAY. DISCOVER.
Rolling.FM allows people to share and experience music with friends.
3Confidential
Sara can do this on Rolling.FM

3. A New Way to Experience
Music.
Socially
curated
*Join/create
rooms
based
on
music
genre
*
Play/Choose
music
from
library
*
Upload
MP3s
*
View
DJ
list
and
user
playlists
*
Rate
songs
in
real
Bme
Confidential
Room List Customize/B
Outfit
12
ng Music Library with
Drop Upload Option
randed
s

4. A Social Music Platform.
• Tight integation with Facebook – ability to automatically sign-up, add and
invite friends to rooms.
• rolling.fm activity published on the Facebook OpenGaph.
• Enhanced communications within the network with suppot for text and
video chat.
6Confidential
Enhanced Profile Browser User Profile
Get acquainted with new and current friends. Buy them a drink or add
songs from their playlists
Social Discovery via FB picture browsing, “Virtual
Drinks” and Playlist view
More than just music to discuss. Simp
Twilight fills room with Twilight fans to
movie trivia
Branded Integration id
Partnership with the #1 DJ in the W

5. Gamification Within rolling.fm
HOT! NOT! Collect credits and rewards for playing music people like
AVATARS Choose outfits, bling and buy drinks for friends
BADGES Unlock achievements and milestones
12onfidential
Customize/Branded
Outfits

6. Revenue Model
• Subscription-based?
– Free in exchange for ads and limited playing/
listening time
– $x/month for unlimited listening, no ads and
future use on a mobile device
• OR Freemium?
– Monetize content through in-app purchases and
vitual goods
• Analytics and listening data for record labels.
• In-App Advetising, Custom Rooms/Items and
Promotions for bands.

7. Opportunities
• First mover advantage in the Southeast Asia Market.
• Distribution stategy for patner bands and atists
– Private/sponsored rooms
• Online/vitual concets and launches
– ‘ticket fee’ to be split with atist/club/promoter
– Battle of the DJs event
• Inteactive shopping cat for actual music events
• Music Download Sales.
• Merchandise Sales.
• Affiliate fees from group buying sites
– Create and offer deals to buy tacks or full albums at a discount for
a minimum # of buyers
• Future licensing and development fees

8. 2012 Product Pipeline
• Mobile application – with suppot for iOS
and Android Platforms.
• Buy music via iTunes or Amazon.
• Vitual Concet Halls.