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User Experience of Reality
The document discusses the concept of user experience (UX) in relation to reality, arguing that reality is often less satisfying compared to games. It highlights the four key human cravings and forecasts the rise of happiness engineers who will prioritize quality of life as a major metric in interactive design. Ultimately, it emphasizes that UX designers have the potential to improve reality by leveraging gaming elements to enhance engagement and happiness.
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User Experience of Reality
- 1. User Experience of Reality JANE MCGONIGAL, PhD game director @ the Institute for the Future
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- 6. Games work better.Better instructions Better feedback Better emotions Better community
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- 8. “ We arewitnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” – economist Edward Castranova
- 9. It’s a quality of life problem. And quality of life is just another way of saying “ user experience of reality .”
- 10. So what isthe future of reality UX ?
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- 13. What humans crave:1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
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- 17. The Quality ofLife Index The Happy Planet Index “ Gross National Happiness” Subjective Life Satisfation The Canadian Index of Well-Being World’s Most Livable Cities The Vanderford Riley Well Being Schedule The Authentic Happiness Inventory
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- 20. Are UXdesigners in the happiness business? YES YOU ARE!!!
- 21. A future forecast( 2013 ): the rise of the h appiness engineers
- 22. Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.* *see TARA HUNT – “Happiness is your new business model”
- 23. Positive psychology is increasingly a principal, explicit influence on interactive design and development.
- 24. Communities form arounddifferent visions of a real life worth living .
- 25. Good user experienceis defined as a measurable increase in real happiness, or well-being – the new capital .
- 26. By 2013, Reality UX design is the leading-edge of happiness engineering .
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- 28. Multiplayer games are the ultimate happiness engines .
- 29. What humans crave:1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
- 30. Alternate Reality Gaming
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- 45. Happiness =participation in every possible moment. In other words, ENGAGEMENT .
- 46. WE WILL HARNESS OUR COGNITIVE SURPLUS . * 100 million mental hours WIKIPEDIA 5 days of World of Warcraft 4 episodes of American Idol *read CLAY SHIRKY
- 47. WE WILL HARNESS OUR COGNITIVE SURPLUS . * 100 million mental hours WIKIPEDIA 5 days of World of Warcraft OR, 1 season of American Idol votes
- 48. We will increasinglyoperate within an economy of of engagement.
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- 50. the L O ST ring
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- 61. the L O ST ring Improved Reality UX for the 2008 Olympics!
- 62. So wh at’simportant? Reality is broken. Games work better. You, the UX designers , are our best hope for fixing reality -- IF you choose to harness the power of games .
- 63. What humans crave:1. satisfying work to do 2. the experience of being good at something 3. time spent with people we like 4. the chance to be a part of something bigger
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- 65. STEAL THIS SLIDE!Nicole Lazzaro – www.xeodesign.com Edward Castranova – Exodus from Reality Tara Hunt – www.horsepigcow.com BJ Fogg – www.bjfogg.com Gamasutra - www.gamasutra.com Alternate Reality Gaming Network - www.argn.com Jane McGonigal - www.avantgame.com
- 66. www.SUPERSTRUCTGAME.org Sign upNOW , play Sept 22 – Nov 6 2008