Bansi Lal Pathak is seeking employment as a Digital Marketer with over 3.5 years of experience in digital advertising, SEO, social media, analytics and content creation. He has a proven track record of successfully increasing online visibility, sales and ROI for previous employers. Bansi is skilled in developing digital strategies, analyzing metrics, optimizing performance, and motivating teams. He has expertise in technologies like Google Analytics, Adwords, Facebook Insights and content management platforms.

1. Bansi Lal Pathak (+91) 9873 066 028
Digital Marketer and Social Media Enthusiast bansi.pathak@gmail.com
A motivated and digitally oriented candidate with excellent communication skills,and considerable experience seeks
employment as a Digital Marketer.
SUMMARY OF ACCOMPLISHMENTS
Track Record of Success:
Background exemplifies a successful track record of career accomplishments which encompasses
position as Digital Marketer.
Online Marketing:
Strong metric set skills and web analytic performance presentation.
3.5+ years of applying digital advertising, SEO & social media; including performance report metrics
and analysis. Achieved and maintained multiple top search engine placements and ROI on digital
investment and online branding.
Talented in conceptualizing and developing digital marketing strategies that increase retention,
conversion and overall sales performance
First Team and then Leadership:
Strong communication skills with ability to motivate and inspire associates to achieve their maximum
potential.
TECHNOLOGIES/EXPERTISE:
Web and Social
Analytics
Google Analytics
Google AdMob
Web Trends
Google Website Optimizer
Google Adwords
Facebook Insights
Buffer
YouTube Analytics
Compete
Hoot Suite
Strategies and
Planning
Social Media Strategy
Web/Application Design
SEO/SEM
User Experience Design
Web Optimization
Word Press
Usability Testing
Content Strategy
Content
Marketing
SEO Content Plan &
Strategy
Content Optimization
Content Research
Content Development
Proof Reading
Big Data
(Theoretical)
Hadoop
Hive
MapReduce
HBase
PIG
Sqoop

2. PROFESSIONAL EXPERIENCE
VIVO HEALTHCARE GURGAON, Haryana
Sep’14 – Present
ASSISTANT MANAGER – DIGITAL MARKETING
Digital Marketing:
 Plan and execute all web, SEO/SEM, marketing, email, social media and print campaigns
 Design, build and maintain social media presence
 Measure and report performance of all digital marketing campaigns, and assess against goals
 Identify trends and insights, and optimize spend and performance based on the insights
 Brainstorm new and creative digital strategies
 Plan, execute, and measure experiments and conversion tests
 Working in tandem with Corporate Communication and Marketing team-leads to set long-term
strategies
Marketing:
 Research,write and polish produce high-quality content quickly, efficiently and on deadline
materials for use in multiple communications channels
 Collaborate with internal teams on story ideas, to determine focus points and incorporate
approved messaging
 Select and potentially do light editing of graphics to accompany content
 Multi-task numerous small-scale projects on a daily basis
 Use instructional design techniques to enhance training materials
STELLAR INFORMATIONTECHNOLOGY GURGAON, Haryana
Feb’14 – June'14
SR. EXECUTIVE – ONLINE MARKETING
 To attain and maintain Traffic and Ranking of the Project handled
 Promotion of websites and Product through Self Written Blog
 Responsible for all the changes done on the webpage, reviewing the content on websites.
 Regularly analyze keyword ranking and traffic to set and prioritize off page activity targets
 Perform competitor analysis to research about their online promotional activities, their keywords,
product services and pricing related information.
 Responsible for Training Executive, Associate and Trainee for better working and understanding

3. INTELLIGRAPE SOFTWARE PVT LTD. NOIDA, Uttar Pradesh
July’13 – Feb’14
DIGITAL MARKETER and TECHNICAL CONTENT WRITER
 Writes and posts content online; maintains company Web pages and blog(s)
 Helps plan and implement social marketing campaigns for specific marketing goals
 Monitors social media outlets and responds on topics related to company/industry
 Keeps up-to-date with best practices in writing for the web, social media trends, web usability,
web design, and business/industry trends
 Coordinate content creation & publishing of company newsletters (internal or external)
 Prepare internal and external communications including announcements, press releases,
presentations, documentation, etc as needed.
MARKACEMARKETING PVT LTD. NOIDA, Uttar Pradesh
Dec’11 - May’13
DIGITAL BUSINESS STRATEGYCONSULTANT
 Increased revenue, margin and unique site visitors, reduced media spending by changing digital
marketing budgets after competitive analysis for ecommerce and enterprise clients.
 Rejuvenate clients to apply business basics they already know to enable successfuldigital strategy.
 Advised clients on platform and affiliate selection, digital marketing multichannel management and
search engine marketing techniques to improve relevant customer acquisition, conversion and retention
rates.
CONTENT WRITER
 Creating, revising, editing, and proofreading text content for websites, blogs, white papers, business
collaterals, case studies, requirement-understanding documents, and research.
 Working in tandem with Corporate Communication and Marketing team-leads to set long-term
strategies for effective content creation
 Contriving and Creating content for social media sites (both in-house and client base) for better lead
generation and user interaction.
PRODUCT SUPPORT
 Providing live support and replying to client’s queries and tickets from across the globe for their
queries related to different projects undertaken by firm.
INTERNET MARKETING COACH
 Coaching IM Student's About Concepts, Marketing Techniques, Strategies Over the world covering
Internet marketing, Affiliate Marketing, Free and Paid Advertising Techniques, Email Marketing
Strategies and Designing tips.

4. ACHIEVEMENTS
 Impacted a huge populace with information development on different client websites; received
thousands of hits collectively in weeks
 Promoted from SEO executive to researcher and web content writer within three months following
excellence in providing good copy
 Involvement in different projects ranging with work profile of researcher/ content generator / design
instructor and product support.
EDUCATION
 B-Tech in Electronics and Instrumentation and Engineering from UPTU (2007-2011) with 63%
 10+2 from CBSE Board (2006-07) with 75.4%
 10th
from CBSE Board (2002-03) with 85.4%
 Big Data and Hadoop Certification from DUCAT, NOIDA
PERSONAL SKILLS
 Good interpersonal skills, committed, result oriented, hard working with a quest and zeal to learn new
technologies.
 Self-Starter, Self Motivated & Quick Learner.
 Possessing good Analytical skills.
INTERESTS
Sketching, Blogging, Learning New Things, Cricket, Playing Video games and Listening to music.
PERSONAL DETAILS
 Date ofBirth : November 7, 1989
 Fathers Name : Bindeshwar Pathak
 Nationality : Indian
 Marital Status : Single
 Languages Known : English & Hindi
 Permanent Address : 85B, Express View Apartments, Sec-93, NOIDA, UP-201304
DECLARATION
I hereby declare that the above information is true to the best of my knowledge and belief.
Place: __________ BANSI LAL PATHAK
Date: __________