A fine example of the quality of work I produce when working passionately in a team.
We dreamed up a new, non-existent (but likely) service then created a marketing strategy around it (centered on promotion, given our class).
This plan and the accompanying presentation are perfect examples of my drive to create strategic, exciting projects that blend passion, fun, and marketing.
A fine example of the quality of work I produce when working passionately in a team.
We dreamed up a new, non-existent (but likely) service then created a marketing strategy around it (centered on promotion, given our class). This plan and the accompanying presentation are perfect examples of my drive to create strategic, exciting projects that blend passion, fun, and marketing.
SSA 2012—SSA Strategy and Tactics for Growth (v.2)Glider Pilot
The 4 February 2012 version of a presentation by SSA Growth and Development Committee Chair Bill Daniels on SSA Strategy and Tactics for Growth that Bill presented at the 2012 Soaring Society of America convention in Reno, Nevada
A fine example of the quality of work I produce when working passionately in a team.
We dreamed up a new, non-existent (but likely) service then created a marketing strategy around it (centered on promotion, given our class). This plan and the accompanying presentation are perfect examples of my drive to create strategic, exciting projects that blend passion, fun, and marketing.
SSA 2012—SSA Strategy and Tactics for Growth (v.2)Glider Pilot
The 4 February 2012 version of a presentation by SSA Growth and Development Committee Chair Bill Daniels on SSA Strategy and Tactics for Growth that Bill presented at the 2012 Soaring Society of America convention in Reno, Nevada
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Kristin Yantis of Malen Yantis Public Relations will take you through the 2019 Greater Zion public relations and influencer marketing program. We’ll discuss how PR can work for you to drive quality visitors to Greater Zion. You’ll learn about various PR resources and how you can get involved in the overall effort, which ranges from your content promoted on quarterly media tip sheets to hosting media as part of the visiting journalists program.
We’ll also dive in to a very buzz-worthy topic – influencer marketing. We’ll provide Greater Zion’s strategy when it comes to working with influencers. We also will share how our team can help you wade through the numerous requests you get for influencer comps.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
4. Company Description
• Virgin Lunar is a
company within the
Virgin Group
• Provide lunar orbital
and surface expeditions
to space tourists
• Create ways to
monetize human
space exploration
5. Company Description
Virgin Lunar's spacecraft are launched
from a large aeroplane
This gives the
spacecraft more
initial speed and
altitude than if
launched from the
ground
6. Company Description
• Multinational branded
venture capital conglomerate
• Founded by Richard Branson
• Core areas are travel,
entertainment and lifestyle
• More than 400 companies
worldwide
• Net worth of $4.6 billion
dollars
12. • Quality of Experience
• Expertise in Field
• Technological Skills
• Market Leader
• Capital
• Marketing and Promotion
• Connected
SWOT: Strengths
16. Communications Objectives
• Market and Product Objectives
Create product awareness/purchase
Increased brand awareness
• Product Focus
Primary: new customers
Secondary: brand awareness, use of
promotional strategies
17. Communications Objectives
• Marketing Goals
Drive traffic to sites
Increased sales
Brand awareness
Brand loyalty
Go-to for elite clientele
Leading company for lunar travel
18. Primary Target Market
• Sales
Men aged 40-70 years
Extremely wealthy, travel for work &
pleasure
University educated
Married and divorced
Risk takers, ambitious, status driven
Love exclusive experiences
19. Secondary Target Market
• Brand Awareness
Men and Women, 18-65
High school or university educated
Career oriented, creative, ambitious,
adventurous
Enjoy travel and recreational activities
Early adopters
20. Program Creative: Tactics
• Product
Experience
• Limited to 2 pilots and 4 passengers per trip
• One launch per year
Training
• Broken into 3 phases
• Mandatory
21. Program Creative: Tactics
• Price
Set price: $100 million
Limited amount of seats and high price =
prestigious experience
22. Program Creative: Tactics
• Product
Experience
• Limited to 2 pilots and 4 passengers per trip
• One launch per year
Training
• Broken into 3 phases
• Mandatory
23. Program Creative: Tactics
• Brand Positioning:
Producer of quality products
for less
• Brand Image:
Speaks to the child at heart
Gives the customer what they
need plus a little extra TLC
Virgin speaks to those with an adventurous spirit
24. Program Creative: Tactics
• Virgin Lunar’s Position:
Seek out elite experiences & makes their
dreams a reality
Champions of industry
World leaders
Those who cut the path that the rest of the
world walks down
25. Program Creative: Tactics
• Promotional Strategy – Two Pronged
Primary : Billionaires for moon expedition sales
Secondary: General public; purchase all Virgin
categories
• Creative execution style: Affective imagery
• Desired reaction: Feel-Learn-Do
26. Creative Print Campaign
• Primary Target Market:
Speaking to the adventurer with all earthly
possessions
Can buy something that they could never get
before: An expedition to the Moon
You’ve seen our world. Now step foot on another.
27.
28. Creative Print Campaign
• Secondary Target Market
Igniting the adventurer and spirit of
exploration and relate those feelings to the
Virgin brand
• Focuses on inspiration & education:
Utilizing TV documentaries, PR & promo
events
Ex: The Moon Balloon
40. Financial Data & Projections
• Cost for each passenger
• Estimation of total costs
• Justification for cost of each trip
41. Execution
• In house marketing team for sales marketing
• Focus on print and strategic alliance marketing
• Boutique Agencies hired for:
Social Media
Public Relations
Event Marketing
42. Evaluation
• Measurement will be comprised of quantitative
evaluation methods
• Primary & Secondary Audiences
Website traffic
Public relations
Social media