Ron Casalotti is a social media professional with expertise in marketing and brand promotion for organizations across various sectors. He has held positions at major companies like Vonage and KPMG, where he developed and managed social media strategies aimed at enhancing engagement and visibility. Casalotti has also consulted for various organizations and is recognized for his contributions to corporate communication and social media integration.

1. Ron Casalotti
roncasalotti@gmail.com (973) 460-2085 (mobile)
LinkedIn | Facebook | Twitter
Summary
Social media professional, specializing in social media marketing to promote and protect organizations and brands by
deepening customer engagement, curating communities, creating content, promoting products, services, and live events,
and broadening online communications including blogging/micro-blogging and social networking.
Specialties
 Social media for B2C and B2B companies and non-profit organizations
 Social networks including: Twitter, LinkedIn, Facebook, YouTube, Google+, YouTube, Instagram, Pinterest, et. al.
 Social media marketing including: paid and organic social media, SEM, SEO, and ad networks
 Social media promotion of company articles, white papers, and surveys; and live event social media promotion
 Corporate communications including: brand building, brand awareness, crisis communications and earned media
 Creation and maintenance of Social Media Guidelines and community curation, moderation, and standards
 Internal user interaction, engagement and training including social media policy and guidelines
 Content strategy and programming including blogging and micro-blogging
 Customer advocate and social media evangelist within the company
 Keynote speaker and company representative and participant at industry events
Experience
Vonage 2016 - 2018
Director of Social Media
 Developed, built, and implemented a comprehensive social media strategy for Vonage, the communications and
collaboration software company
 Standardized and directed its social media efforts, determining social priorities, and developing social media plans
 Aligned and imparted the vision social media established for the company as well as its functional implementation
 Oversaw the Public Relations, Editorial, Customer Care, Marketing, Legal and Product Management teams’ social
media efforts to support B2C and B2B objectives
 Ensured social content was fully integrated across the Company’s portfolio, maintaining consistency in voice
 Sourced, created, and distributed engaging content through strategic social media channels
 Owned the roadmap for social media tools in use at the company
 Advocated social media integration throughout the company, influencing overall site and business strategies
 Commented externally on social media trends, as company spokesperson within the social media industry
 Led a social media outreach program to curate an active brand ambassador network
KPMG LLP 2012 - 2016
Associate Director, U.S. Lead, Social Media and Digital Advertising
 Responsible for B2B social media strategy, tactics, guidelines, and governance
 Organic and paid social media campaigns across platforms including Facebook, LinkedIn, and Twitter and organic
social media promotion utilizing Instagram, Pinterest, Slideshare, Google+, YouTube and Snapchat.
 Oversaw social media activity for internal stakeholders, including Audit, Tax, Advisory, Institutes, Industry, Major
Accounts, Brand and Events Marketing
 Guided Human Resources, Corporate Communications, Client Training, and Global Marketing social media
 Created strategic plans and digital content strategy across web properties, social media channels, and events
 Contributed to digital marketing campaigns leveraging AdWords for SEM, content advertising and syndication
Social Media Professional - Consultant 2010 – 2012
Independent consultant providing social media and business guidance and insight, including social media strategy, internal
training and education and social network content management. Engagements included a New York city based non-profit

2. Resume of Ron Casalotti -- roncasalotti@gmail.com
organization; U.K. based social media consultancy; New York city based promotions company; New York city based
fashion house; and, Consultations with individuals regarding monitoring and managing their personal online reputation.
Bloomberg L.P. 2009 - 2010
Social Media lead for Public Relations
 Developed strategy and policy for the expansion of social media for this global financial services organization.
 Expanded use of social media tools such as Twitter, Facebook, Flickr, and YouTube for 14 company business units
and over thirty individual associates. Increased user engagement by 400% and participation in social media by 9X.
 Trained Bloomberg TV anchors and multimedia staff on using social media in covering the World Economic Forum
in Davos, Switzerland, the first use of social media for the news department.
 Trained users and monitored usage for many additional Bloomberg business units including Professional
Development (HR); Bloomberg News; Bloomberg Law; and Bloomberg L.P.
BusinessWeek, a McGraw-Hill Company 2007 - 2009
Director, User Participation at BusinessWeek Digital/McGraw-Hill Companies
 Social Media lead for BusinessWeek Digital responsible for user participation and interaction on its Business
Exchange social network, created the User Participation department and managed the social media team.
 Drove social and viral marketing; analyzed feedback; approved user-generated content; performed user outreach;
codified site terms of service; updated community moderation techniques; and fostered user participation.
 Designed a community moderation process including creating Community Standards
Recognition: McGraw-Hill Corporate Achievement Award for Innovation 2009
AOL/America Online 1997 – 2007
Senior Program Manager at AOL LLC (2006 - 2007)
Programming Manager at America Online (AOL) (2005 - 2006)
Sr. Program Manager at AOL Communities, Inc. (ACI) (1997 - 2005)
 AOL's Messaging and Social Media Group, performed reviews, analyses and forecasts administering a $10+
MM annual budget; created meaningful management reports used by the executive team.
 Created a moderation team located off-shore (India) to take advantage of available resources and economies.
Created and implemented standards, processes and training programs generating seven figure annual savings.
 Provided the community component for sponsored online campaigns America Takes It Off (Good Morning
America/EDiets), Chief Everything Officer (Dove), Having a Baby Changes Everything (J&J).
 Managed a team of 32 remotely located community coordinators who oversaw community leaders.
Recognition: ACI Award for Excellence in Effective Business Plans 2002
Affiliations, Memberships & Interests
 MENSA (American and International chapters)
 Public Relations Society of America (PRSA)
 TV junkie, Broadway and NY sports teams’ fan
 Obsessed with social media since getting my first PC in 1994 (we just called it Community back then)
 Author social media related blog, Bottom of the Food Chain (http://bit.ly/botfc)
Education
Bachelor of Arts -- Accounting and Information Systems
City University of New York - Queens College