1. SOPHIA MARIE GUMINA
San Diego, CA 920377 ♦ sg92037@yahoo.com ♦ 858-750-5024
PROFILE
Strategic CommunicationsMajor. ExperiencedinMarketingandAdvertising. Tenaciousanddeterminedtoexecuteany
projectefficiently.Solutionand Detail-Oriented.Thoroughlycommunicatesthoughtsandideasina positive manner.Looking
for a careerin marketing whereI canbuildon myskills andabilitiesto effectively contributetoa positive brandimage.
EDUCATION
NATIONAL UNIVERSITY, COLLEGE OF LETTERS AND SCIENCES – San Diego, CA
 BachelorsDegreeinStrategic Communications,March 2016
PROFESSIONAL EXPERIENCE
MARKETING COORDINATOR 2016
Parq RestaurantandNightclub –San Diego,CA
 Responsible for updating and maintaining the back-end of the website: uploading all events, pages, ticketing,
heroes to Shopify, Urvenue, EVEY, and Eventbrite
 Maintained the functionalityof the website: checking content and links for accuracy
 Created tracking links and vanityURLs for ticketing
 Assisted in creating and checking accuracyof weeklye-mail blasts
 Accountable for generating content for the Social Media Director
 Responsible for project management and maintaining collateral
 In charge of overseeing both the social media and graphics department
 Distributed collateral to third parties such as: promoter groups, audiovisual team and advertising partners
 Managed Yelp pages for both the restaurant and the nightclub
 Managed the ticketing e-mail: gave refunds, re-sent tickets, and responded to inquiries
 Responsible for writing content for press releases and blogs
 Produced monthlyanalytics reports
 Produced weeklyYelp and ticketing reports
 Assisted in creating content calendars
 Assisted with daily, weeklyand monthlysocial media plans
 Coordinated talent announcements
 Maintained the Dropbox archive
 Responsible for ordering physical collateral when needed: posters and flyers
DIRECTOR OF MARKETINGAND ADVERTISING 2009-2013
A Better DealDesignerTuxedos&Suits – San Diego,CA
 Responsible for creative/artwork design such as: fliers, brochures, and advertisements
 Took care of all marketing needs such as: social media, e-mail marketing, direct mail marketing
 Made final decisions on all advertising needs regarding cost and content
 Archived all content and information in organized binders and documents
 Responsible for updating the CMS, Facebook, and Pinterest
 Main point of contact for partnering vendors and advertisers in the industry
 Headed social media campaigns for various local and national awards the companywon
 Tracked monthlycost and effectiveness on Google, Yahoo and Yelp
 Organized annual trade show events the companyparticipated in
 Generated sources for leads and tracked business received from each source
PROMOTIONS INTERN 2010-2011
Eventvibe.com – San Diego,CA
 In 2012, Eventvibe had a contract with the Del Mar Fairgrounds; To prevent the breach of contract and loss of
their venue, I started a campaigntosave the Del Mar Fairgrounds from being bought out byprivate investors. In a

2. one month period I gained 700 “likes” on Facebook and was contacted bythe local news which created more
public awareness to help prevent the buy-out. Below is a link to the site:
(https://www.facebook.com/pages/Save-the-Fairgrounds/175499622460087)
 Informed the public about different events happening
 Provided customerswiththe product(tickets)andpersuading customers to purchase tickets; providing incentives
for customers, and coming up with an informative sales pitch
 Posted and created events on the company’s website and Facebook Page
 Developed ways to make the website load quicker and keeping up with the status of the site
OTHER SKILLS
 Excel♦ PowerPoint ♦ ALOHA ♦ MicrosoftOffice ♦ Quickbooks♦ MICROS♦ MailChimp ♦ Urvenue ♦ Shopify ♦
EVEY ♦
References available and furnished upon request