Sophia Gumina is a strategic communications major seeking a career in marketing. She has over 5 years of experience in marketing, advertising, and project management. Her experience includes roles as Marketing Coordinator for Parq Restaurant and Nightclub, where she managed social media, websites, and events. She also served as Director of Marketing and Advertising for A Better Deal Designer Tuxedos & Suits, leading advertising, social media, and trade show efforts. Gumina is skilled in various marketing tools and looking to contribute to a positive brand image.

1. SOPHIA MARIE GUMINA
San Diego, CA 920377 ♦ sg92037@yahoo.com ♦ 858-750-5024
PROFILE
Strategic CommunicationsMajor. ExperiencedinMarketingandAdvertising. Tenaciousanddeterminedtoexecuteany
projectefficiently.Solutionand Detail-Oriented.Thoroughlycommunicatesthoughtsandideasina positive manner.Looking
for a careerin marketing whereI canbuildon myskills andabilitiesto effectively contributetoa positive brandimage.
EDUCATION
NATIONAL UNIVERSITY, COLLEGE OF LETTERS AND SCIENCES – San Diego, CA
 BachelorsDegreeinStrategic Communications,March 2016
PROFESSIONAL EXPERIENCE
MARKETING COORDINATOR 2016
Parq RestaurantandNightclub –San Diego,CA
 Responsible for updating and maintaining the back-end of the website: uploading all events, pages, ticketing,
heroes to Shopify, Urvenue, EVEY, and Eventbrite
 Maintained the functionalityof the website: checking content and links for accuracy
 Created tracking links and vanityURLs for ticketing
 Assisted in creating and checking accuracyof weeklye-mail blasts
 Accountable for generating content for the Social Media Director
 Responsible for project management and maintaining collateral
 In charge of overseeing both the social media and graphics department
 Distributed collateral to third parties such as: promoter groups, audiovisual team and advertising partners
 Managed Yelp pages for both the restaurant and the nightclub
 Managed the ticketing e-mail: gave refunds, re-sent tickets, and responded to inquiries
 Responsible for writing content for press releases and blogs
 Produced monthlyanalytics reports
 Produced weeklyYelp and ticketing reports
 Assisted in creating content calendars
 Assisted with daily, weeklyand monthlysocial media plans
 Coordinated talent announcements
 Maintained the Dropbox archive
 Responsible for ordering physical collateral when needed: posters and flyers
DIRECTOR OF MARKETINGAND ADVERTISING 2009-2013
A Better DealDesignerTuxedos&Suits – San Diego,CA
 Responsible for creative/artwork design such as: fliers, brochures, and advertisements
 Took care of all marketing needs such as: social media, e-mail marketing, direct mail marketing
 Made final decisions on all advertising needs regarding cost and content
 Archived all content and information in organized binders and documents
 Responsible for updating the CMS, Facebook, and Pinterest
 Main point of contact for partnering vendors and advertisers in the industry
 Headed social media campaigns for various local and national awards the companywon
 Tracked monthlycost and effectiveness on Google, Yahoo and Yelp
 Organized annual trade show events the companyparticipated in
 Generated sources for leads and tracked business received from each source
PROMOTIONS INTERN 2010-2011
Eventvibe.com – San Diego,CA
 In 2012, Eventvibe had a contract with the Del Mar Fairgrounds; To prevent the breach of contract and loss of
their venue, I started a campaigntosave the Del Mar Fairgrounds from being bought out byprivate investors. In a

2. one month period I gained 700 “likes” on Facebook and was contacted bythe local news which created more
public awareness to help prevent the buy-out. Below is a link to the site:
(https://www.facebook.com/pages/Save-the-Fairgrounds/175499622460087)
 Informed the public about different events happening
 Provided customerswiththe product(tickets)andpersuading customers to purchase tickets; providing incentives
for customers, and coming up with an informative sales pitch
 Posted and created events on the company’s website and Facebook Page
 Developed ways to make the website load quicker and keeping up with the status of the site
OTHER SKILLS
 Excel♦ PowerPoint ♦ ALOHA ♦ MicrosoftOffice ♦ Quickbooks♦ MICROS♦ MailChimp ♦ Urvenue ♦ Shopify ♦
EVEY ♦
References available and furnished upon request