1. Andrew E. Cushing
924 Fulton Street, Apt 205, San Francisco CA 94117
Phone: 415-377-9269
Email: andrew.cushing@gmail.com
Summary Innovative Leader driving Global Omni-Channel cross-platform business and technology
solutions that elevate the consumer and the brand experience. Long track record of
success including:
• B-to-C eCommerce and Marketing site launches on 4 continents, across more
than 18 countries, 12 languages, 8 currencies and multiple technology platforms.
• B-to-B eCommerce and Marketing site launches including restricted access,
shared access and points-based systems on multiple platforms.
• Omni-Channel CRM programs including Gift Certificates, Points Programs and a
Private Label Credit Card program.
• B-to-C and B-to-B infrastructure projects including custom bonded distribution
center for offshore order-by-order real-time import, regional cross-border call
center and zone-skip carrier integrations, cross-border integrations (carrier direct,
3rd
party logics, custom brokerage), direct & indirect import and licensing
programs, private and public cloud infrastructure, auto scale global infrastructure,
automated deployment systems, continuous integration and automated testing.
Employment
Senior Manager, Digital eCommerce
Levi Strauss & Co, San Francisco, CA July 2011 to Present
 Responsible for Global New Market Entry.
 Previously Responsible for leading and supporting Global eCommerce platform
technology.
Highlights:
Russia B2C eCommerce Launch
• Led development of hybrid eCommerce solution (hybris/Endeca
shop/browse – Bitrix select and order for Russian market. Q3 2016
o Local laws required a solution to keep consumer data hosted in
Russia while LS&Co global operations and platform required
central systems for content and catalog management to support
scale.
o Led solution design and cross platform integration between
platforms and partners for an on time below budget launch.
PIAF – Portugal, Ireland, Austria, Finland
• Led conversion of 7 Marketing Storefronts to eCommerce (Levi’s &
Dockers-- Portugal, Austria, Finland, Levi’s only Ireland) Q4 2015
o Added commerce capabilities to sites – inventory, pricing, cart,
checkout and payment
o Drove all needed localization and testing for a successful go live
and incremental revenue exceeding expectations
LS&Co Global B2B Platform – Europe Launch
• Launched Levi’s & Dockers Europe B2B Platform Q3 2015
o hybris plus Solr front end/SAP Backend.
o Led technical requirements development, solution architecture and

2. integration from Design/Define through Development and
Deployment including all 3rd
party integrations for hybris front end.
o Managed infrastructure design and build for hosting.
o Worked closely with BA team to build out run and support model.
LS&Co Global Digital eCommerce Platform
• Re-Launched Levi’s & Dockers Europe Q1 2013.
o Led functional and technical requirements development, solution
architecture and integration from Design/Define through
Development and Deployment including all 3rd
party integrations.
o Negotiated software application licenses: hybris (unlimited global
for all modules) and Endeca (Experience Manager & Latitude –
effectively unlimited).
o Platform built on hybris (web and PCM) and Endeca Experience
Manager with integrations to SAP, eCircle, Global Collect, Arvato,
Bright Tag, Truste, PeopleSoft, and PIWeb.
o Single global platform with Brand/Country storefronts. Global
catalog and PCM form single company source for product data
across regional systems (Article Master, Material Master, Wear &
Care).
Dockers Europe Launch / Levi’s EU Digital Infrastructure Enhancements
• Launched Dockers LSEMA Q3 2012.
o hybris/Solr –New Code Base leveraging existing partner
integrations.
o Led project from launch through build and deployment.
o Demonstrated ability for LS&Co to rapidly launch new sites and
add brands/business to existing markets.
o Organized and defined cross-brand eCommerce support model.
o Established standard processes and methods codified in Dockers
EU Run Manual.
• Re-architected Levi’s brand infrastructure to add additional server and
resource capacity to support holiday and ongoing growth in traffic/business.
Global Digital Launch of Curve ID
• Coordinated Levi’s brand groundbreaking Woman’s fit initiative (Know
your curve. Find your fit.) digital launch across platforms, countries, regions
creating a common Global digital fitting experience across a regionally
managed and defined digital infrastructure.
Recognition:
Excellence Award -2015
• Awarded LS&Co’s employee achievement awards for launch of the global
B2B Platform in Europe.
Koshland Award & Excellence Award -2011
• Awarded LS&Co’s two highest employee achievement awards for Digital
work on the company’s groundbreaking Curve ID program.
Senior Business Analyst IT eCommerce
Levi Strauss & Co, San Francisco, CA April 2008 to July 2011
 Responsible for digital and eCommerce business and technical analysis, consultation,
and project implementation. Led cross-functional teams inside and outside of the
organization through global eCommerce and digital projects.
Highlights:
Facebook Like
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3. • Led technical implementation of Facebook "Like" on levi.com. First major
apparel retailer to implement real-time during F8 Conference.
Friends Store
• Led vendor selection and development of the Friends Store, making
shopping social in a widely recognized innovation around social media.
Dockers Wear the Pants Super Bowl Event
• Managed all operational and technical aspects of this record-breaking event.
Shape What’s to Come Community
• Guided the successful launch of this important Levi’s brand initiative on
time, across the globe.
Levi's & Dockers Mobile Commerce
• Launched Dockers Mobile for Super Bowl 2010 and Levi’s for Spring 2010.
In-Store Email Capture
• Developed a flexible integrated in-store email capture at Point of Sale to
grow the database and support cross-channel marketing.
Associate Ordering System
• Implemented a cross-channel ordering system to support direct order entry
by Consumer Relations into the online store.
eCommerce Reporting
• Developed and led implementation of Pivot Link eCommerce reporting.
Ratings & Reviews
• Launched Bazaar Voice for levi.com.
Senior Manager Internet Operations and International Business
Development
The Sharper Image, San Francisco, CA January 2002 to April 2008
 Responsible for driving and delivering improvement and innovation to both
sharperImage.com and the business operations that surrounded it, accounting for cross-
channel impact, driving and overseeing all large projects for the web, sizing, valuing and
prioritizing these projects for eCommerce and the company as a whole.
 Identified and proposed opportunities to deliver efficiency, reduce costs, grow
revenue and improve performance, quality and productivity of current site operations,
including creative and asset management, production, site optimization, promotions
operations.
 Established an assessment and reporting out process on the success of projects
that used quantifiable key performance metrics and benchmarks to value project impacts.
Highlights:
The Sharper Image Card
• Led cross-channel 60-day launch of private label credit program; Managed
all aspects from kickoff through launch including collaterals, card
production, rewards program, IT implementation and setting benchmark
reporting.
sharperimage.com Checkout
• Led analytic and usability study of checkout; recommended key changes to
flow and page design leading to significant process improvement; Managed
design and implementation of new checkout pages.
Google Checkout
• Led Google Checkout API integration involving web and backend
processing integration in core areas of payment processing.
PayPal
• Led key online payment processing changes to support PayPal and then
PayPal express payments for sharperImage.com.
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4. Amazon Merchants@ Program
• Initial Integration; Additional category integrations for Consumer
Electronics; Integration updates for charge-when-ship program; In-house and
3rd
party resource management.
Manager International Internet Operations
The Sharper Image, San Francisco, CA January 2000 to January 2002
 Responsible for spearheading the internationalization and localization for Sharper
Image eCommerce Infrastructure from project initiation through implementation.
• Managed RFP, vendor selection and negotiation of all agreements.
• Built UK, EU and German Websites with 3rd
party developer.
• Oversaw development and integration with new multi-currency payment
processing system.
• Managed ongoing European operations.
Manager International Licensees Business Development
The Sharper Image, San Francisco, CA March 1999 to February 2000
 Supervised operations for five international licensed operations and three domestic
licensed airport stores.
• Managed logistics for international and wholesale sales including
multimillion-dollar mass market wholesale.
• Developed assortment and merchandising plans.
• Established licensee eCommerce programs for Switzerland, Korea, Japan
and Australia.
Assistant Manager International Licensees
The Sharper Image, San Francisco, CA June 1996 to February 2000
 Oversaw operations for five international licensed operations including mail order and
retail.
Store Planner
The Sharper Image, San Francisco, CA March 1995 to April 1996
 Managed distribution of merchandise to retail stores for Fitness, Outdoors, and
Optical categories, meeting or exceeding all in-stock goals.
Digital
Platforms &
Tools
hybris, Intel, Intershop, Drupal, Word Press, Moveable Type, Amazon, eBay, Bock
Interactive, Yahoo Stores, Endeca, Oracle, Adobe Scene 7, Akamai DSA/Secure DSA,
Lucene/Solr, Gomez, Usablenet, Omniture Site Catalyst, Coremetrics, Offermatica/Test
& Target, Google Analytics, Channel Advisor, Workhorse, Bing Maps, Responsys,
Cheetahmail, eCircle, Jira, Elementool, Basecamp/HiRise, Joinme, XML Spy, Visio,
Microsoft Office Suite, Open Office Suite, Adobe Creative Suite, Microsoft Project
Education MFA –Creative Writing
San Francisco State University San Francisco, CA
Professional Certificate
Trinity Repertory Company………………………….Providence. RI
A.B. Dramatic Literature
Vassar College Poughkeepsie, NY
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